Tue.Sep 29, 2020

How to Prove and Improve Social Media ROI (+ Free Tools)

Hootsuite

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove.

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% this year.

The Worst Way to Test Agile Marketing, and What to Do Instead

Marketing Insider Group

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Many decide to experiment with an Agile pilot to see how this approach would go for their teams.

Test 201

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

What is the best time to host a webinar?

RockContent

We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. When well planned and executed, it increases your ability to engage your audience.

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How to calculate your monthly lead generation goal

RockContent

Managing leads in a business is not a simple task. After all, it’s not enough to attract and convert them — you also need to keep track of your team’s performance and know what needs to be done in the upcoming months.

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

Create and Serve Accessible Content to Your Audience

Content Marketing Institute

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.

Customer Marketing: Why You Should Consider It

Benchmark Email

If you want to sell more, start by looking at your existing customers.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Do You Measure Your WHY?

Measure Up Marketing

It’s the question that reveals your purpose and outlines why the work of your company matters. While the world around us is ever-changing. Ideally, purpose is enduring. And, just as importantly, Deloitte has found that purpose impacts an organization’s performance and long-term success.

What marketers can do to pandemic-proof their data assets

ClickZ

30-second summary: Pre-pandemic, marketers could make some safe assumptions about how their customers lived and what interested them most based on their available first-party data. That’s no longer the case.

Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives.

How to create a paid newsletter

ConvertKit

Jump ahead. What is a paid newsletter? Why start a paid newsletter? How to launch your first paid newsletter. Launching a paid newsletter is a marathon, not a sprint. The year was 1704.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to use Snapchat for business in 2020

Sprout Social

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Since then, other apps like Instagram, Facebook, and now TikTok, have made their own versions of this style of storytelling.

Persona-Centric Product Messaging for SaaS Marketers

SmartBug Media

For SaaS marketers, product messaging is incredibly important to the success of your product marketing, from big strategic moves to the many 15-minute marketing activities you do on a day-to-day basis.

4 Easy Ways to Boost Your Sales with Marketing Automation

B2B Marketing Insights - WE

Ever wish you could multiply yourself with the tap of a wand, just to keep up with all the stuff you need to get done in a day? As a business owner, you already have enough on your plate.

3 Ways Sales Leaders Can Build Adaptable Teams

Outreach

During the final installment of our Summit Series masterclasses, sales leaders posed a question we’re all asking: How do we redefine leadership today to set ourselves up for success in the future? The work we’re doing is no longer “unprecedented.”

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The cloud transformation has begun – are you ready?

ClickZ

30-second summary: As businesses respond to the effects of COVID-19, they require a transformation that encompasses cloud technology as much as possible.

How to perform a self-led deliverability audit

ConvertKit

Jump ahead. DIY deliverability audit. Deliverability audit steps you can take on your own. Summary. Links. Try ConvertKit's deliverability in action. Stay in touch. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit.

What Is Demand Generation & Why Is It Important?

Sharpspring

When it comes to building your business , it’s as critical to generate leads as it is to create a brand that those leads want to engage with.

SEO for Amazon & the Future of Non-Traditional Search

Conductor

Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Complete Beginner’s Guide to Advertising on LinkedIn

Unbounce

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users , which means your LinkedIn ads can reach as much as 12% of the world’s population.

What Exactly Is GDPR And Why Does It Matter for B2B Outbound Sales?

Data Cleaning/CRM Appending

Businesses today are data-driven. Most of the data generated and consumed by businesses pertain to the clients that are reached out. In such circumstances, data compromise is an obvious concern at large.

Do You Know These 17 Programmatic Marketing Terms?

TrueInfluence

A few days back, I browsed for washing machines, as the existing one was having problems. Google showed me pages of options, product displays from popular eCommerce sites, and relatable offers.

Go Virtual! How Digital Events Boost Pipeline and Leads for Enterprise Businesses

Televerde

From company closures to canceled meetings, COVID-19 has changed how professionals conduct business. So much of corporate success comes from face-to-face contact. In fact, 85% of people say they build more meaningful business relationships during in-person meetings.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.