Sat.Dec 12, 2020

Top-level domain: what it is and how to choose one

RockContent

A website address contains several different elements that help set it aside and be remembered. Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Have you ever wondered what they are and what’s their importance?

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good.

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B2B Reads: Gatekeepers, Gender Balance, and Technology Frankenstacks

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

7 Ways To Justify Programmatic Advertising To Your Boss

TrueInfluence

You may be called up to justify programmatic advertising to someone higher up in your organization. This blog offers ways to make your business case. Programmatic advertising refers to automated, algorithm-based processes of selling and buying digital ad space.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.