Sun.Jul 23, 2017

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How LinkedIn Sales Navigator Can Generate Qualified Leads

NuSpark Consulting

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Users can connect with their prospects, engage with them through messages, get instant insights and monitor the success of their efforts online—all within the program’s parameters.

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7 ways to find inspiration and beat blogger’s block

TaylorMadeIn KEW

Above my desk I have an original hand-painted Amish hex sign, a form of Pennsylvania Dutch folk art that decorates barns throughout the central and southeastern counties of the state. Although the origin and purpose of these signs is debated, the motifs used in various hex designs seem to have universal meanings. My particular hex sign was named ‘Inspiration’ by the artist, with raindrops and the rays of the sun flowing from a central core, thus representing the surge of creativity.

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Is marketing technology entering a post-platform era?

chiefmartech

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e., passing around fairly lightweight data, such as contact record fields, activity events, and common campaign identifiers — there is nonet

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20 Signup Form Optimization Techniques for More Sales Leads

PureB2B

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Cracking the Code on Revenue Growth

B2B Marketing Directions

Marketing leaders are increasingly on the hook for growth, and to meet this demand, they must understand how growth happens and where it originates. This post describes the wellsprings of revenue growth that any company can tap. Today more than ever, marketing leaders are expected to develop strategies and execute programs that will drive revenue growth.

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