Mon.May 03, 2021

How Decisional Intent is Shaping B2B Lead Generation


In the B2B marketing world, one truth stands above all the rest – lead generation is hard. Generating leads, in theory, isn’t the hard part of lead generation, it’s the scalability issue. How many times have you, as a demand generation marketer, had the issue with lead quality over quantity?

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect.


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How to Use Sales Multi-Threading to Your Advantage


Hitting an early impasse with a prospect is an age-old sales dilemma. “I I was working on an account and had talked to someone a little bit lower in the organization. They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So

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Five Criteria to Evaluate Enterprise Digital Asset Management Software


For enterprise-sized businesses, evaluating digital asset management platforms involves more than just looking at available features. You also need to consider how every DAM scales internationally/amongst regions, accommodates a diverse

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

6 Steps to Help You Decide Whether to Optimize Your Failed Content

Content Marketing Institute

In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide.

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Ecommerce Marketing: 9 Pillars for Building a Solid Strategy


17 minutes read Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today.

Local Justifications Are a Big Deal and You Can Influence Them


Today, we’ll demonstrate the prominence of the fascinating business listing feature known as "local justifications", and show how they can help you to stand out from local SERP competitors in exciting ways


Things to check before you click “send”


So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well.

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COVID-19 Email Marketing Impact Report for the Manufacturing Industry

SmartBug Media

Let’s start off with what we know: COVID-19 has dramatically impacted the way businesses operate. The manufacturing and production processes have changed, the sales strategy has changed, the need for leads has changed, and so many other changes have hit the manufacturing industry.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

What’s In HubSpot’s New Operations Hub? Is It A Nice To Have Or A Need To Have?

Square 2 Marketing

If You’re Not Using HubSpot’s Operations Hub Now, You Will Be Soon. A lot has been written about marketing operations , sales operations and even the newest child in the ops family, revenue operations.

5 Foolproof Ways to Improve Brand Trust with Content Marketing


Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

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7 Urgent Steps to Take When Your Facebook Account Gets Hacked via @sejournal, @jonleeclark

Search Engine Journal

With all the information in our social media profiles, security is a top priority. Here's what to do if your Facebook account gets hacked. The post 7 Urgent Steps to Take When Your Facebook Account Gets Hacked appeared first on Search Engine Journal. Facebook

What Reddit can teach brands about creating community via email newsletters


Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Google: Embedded Links in Featured Snippets is a Bug via @sejournal, @martinibuster

Search Engine Journal

Google confirms that embedded links within Featured Snippets is a bug and not a test. The post Google: Embedded Links in Featured Snippets is a Bug appeared first on Search Engine Journal. News SEO

The New SEC Advertising Rule: 5 New Marketing Opportunities for Financial Advisors

FMG Suite

After being published in the Federal Register for 60 days, the new SEC advertising rule is now in full effect. . And as of May 4th, 2021, advisors and other financial professionals will have the opportunity to leverage the marketing strategies created by the new rule.

Top GMB Insights Trends Enterprise Brands Need to Know via @sejournal, @martinibuster

Search Engine Journal

Research of pandemic influenced shopping trends reveal importance of using trends unique to your business to support data-driven changes The post Top GMB Insights Trends Enterprise Brands Need to Know appeared first on Search Engine Journal. Local Search News

What is AI-guided selling?


B2B selling has become increasingly complex for buyers and sellers. Buyers are inundated with content on a variety of channels, from an assortment of vendors. Sellers are often pulled in several directions, with many tasks and responsibilities to tackle.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Twitter Users With 600+ Followers Can Host Live Audio Chats via @sejournal, @MattGSouthern

Search Engine Journal

Twitter Spaces, a feature which allows users to participate in live audio chats, is now available to everyone with 600 followers or more. The post Twitter Users With 600+ Followers Can Host Live Audio Chats appeared first on Search Engine Journal. News Twitter

How AI Helps B2B Marketing Prioritize Accounts


By Praveen Balla Vice President, Production, True Influence. Data-driven B2B marketing and sales involves more than amassing volumes of data. It’s also about finding meaningful patterns in all that information to help understand and anticipate your best customers’ needs and decision drivers.

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Avoid These 15 Common Google Analytics Mistakes via @sejournal, @BrianHarnish

Search Engine Journal

Simple analytics mistakes can interfere with your SEO reporting. Learn how to avoid the most common Google Analytics mistakes here. The post Avoid These 15 Common Google Analytics Mistakes appeared first on Search Engine Journal. Marketing Analytics

7 Best WooCommerce Follow Up Email Plugins (Compared)


Are you looking for the best WooCommerce follow up email plugins to generate more revenue from your site? Follow up emails can be one of the easiest ways to bring customers back to your store and increase their overall lifetime value. The only problem?

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

A Big (Data) Day for B2B


One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets!

daily recaps: Forrester B2B Summit 2021


Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth.

10 Best Ways to Use LinkedIn for Sales Prospecting


Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals.

How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads


B2B buyer behavior has shifted dramatically to independent, online research.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.