PureB2B

MAY 3, 2021

In the B2B marketing world, one truth stands above all the rest – lead generation is hard. Generating leads, in theory, isn’t the hard part of lead generation, it’s the scalability issue. How many times have you, as a demand generation marketer, had the issue with lead quality over quantity? Probably countless, right? It’s because there isn’t really a defined method or solution to getting high quality leads that fit all aspects of the marketing funnel in a large number.

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Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment).

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Content Marketing Institute

MAY 3, 2021

In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue reading → The post 6 Steps to Help You Decide Whether to Optimize Your Failed Content appeared first on Content Marketing Institute.

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EveryoneSocial

MAY 3, 2021

A recent report from Indeed found that employee burnout is on the rise: 52% of all workers are feeling burned out, up +9% from a pre-COVID survey. Employees of all ages and types are experiencing the impact of stress, fatigue, and mental health challenges. And when you look at some of the employee burnout statistics today, it’s easy to see why this is a major challenge for organizations.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

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Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. The internet, especially forums like Reddit, makes it easier than ever for people to explore and join like-minded communities.

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Sprout Social

MAY 3, 2021

As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember to acknowledge it at all.

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Brand Identity Branding Communities Act-On 118

ConvertKit

MAY 3, 2021

So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well. In this episode, Alyssa and Melissa outline tips for proactively preventing deliverability issues before your email even reaches a recipient.

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Brandfolder

MAY 3, 2021

For enterprise-sized businesses, evaluating digital asset management platforms involves more than just looking at available features. You also need to consider how every DAM scales internationally/amongst regions, accommodates a diverse.

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Digital Asset Management Enterprise Management Software Features 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bannersnack

MAY 3, 2021

17 minutes read Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today. Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success. The stakes are high in the ecommerce industry, especially when you’re competing with giants such as Amazon or Walmart, the top two largest retailers in the US.

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Search Engine Journal

MAY 3, 2021

With all the information in our social media profiles, security is a top priority. Here's what to do if your Facebook account gets hacked. The post 7 Urgent Steps to Take When Your Facebook Account Gets Hacked appeared first on Search Engine Journal.

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ClearVoice

MAY 3, 2021

What is dynamic content? Also called adaptive content , dynamic content represents personalized, changing copy or visuals that respond to users’ behaviors or needs. Successful integration of dynamic content into websites, emails, and social media platforms requires understanding users’ actions and pain points. When the internet emerged from its research and science ARPANET beginnings in 1993 and became available for everyday use, the earliest web pages offered “static content.

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FMG Suite

MAY 3, 2021

After being published in the Federal Register for 60 days, the new SEC advertising rule is now in full effect. . And as of May 4th, 2021, advisors and other financial professionals will have the opportunity to leverage the marketing strategies created by the new rule. To help financial advisors leverage this opportunity, FMG Suite has created a free ebook with 5 new marketing strategies created from the SEC advertising rule change.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

MAY 3, 2021

Google confirms that embedded links within Featured Snippets is a bug and not a test. The post Google: Embedded Links in Featured Snippets is a Bug appeared first on Search Engine Journal.

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Square 2 Marketing

MAY 3, 2021

If You’re Not Using HubSpot’s Operations Hub Now, You Will Be Soon. A lot has been written about marketing operations , sales operations and even the newest child in the ops family, revenue operations. As marketing and sales execution gets more complex, and as more technology emerges for marketing and sales, the operations role is becoming critically important as a driver for successful results.

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Search Engine Journal

MAY 3, 2021

Research of pandemic influenced shopping trends reveal importance of using trends unique to your business to support data-driven changes The post Top GMB Insights Trends Enterprise Brands Need to Know appeared first on Search Engine Journal.

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Trends Brand Identity Branding Research 98

Hubspot

MAY 3, 2021

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin' Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the 'Donuts' in the name. The rebrand makes sense. Dunkin's consumers' preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin' was introduced.

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Godaddy Guidelines Landing Pages Merchandising 101

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MAY 3, 2021

Simple analytics mistakes can interfere with your SEO reporting. Learn how to avoid the most common Google Analytics mistakes here. The post Avoid These 15 Common Google Analytics Mistakes appeared first on Search Engine Journal.

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Hubspot

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. And a few months ago, the social network rolled out a platform to make that happen. This past February, LinkedIn rolled out LinkedIn Sales Insights — a new data analytics program that taps into LinkedIn's user base to provide relevant insight for better-informed, more pointed sales efforts.

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Search Engine Journal

MAY 3, 2021

Twitter Spaces, a feature which allows users to participate in live audio chats, is now available to everyone with 600 followers or more. The post Twitter Users With 600+ Followers Can Host Live Audio Chats appeared first on Search Engine Journal.

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DivvyHQ

MAY 3, 2021

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Search Engine Journal

MAY 3, 2021

People are eagerly awaiting post-pandemic life, as evidenced by Pinterest search trends, with Gen Z taking the lead for greatest increase in search volume. The post Pinterest Search Trends: Gen Z Longs For Post-Pandemic Life appeared first on Search Engine Journal.

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Trends Leads Lead Marketing Qualified Leads 86

Mailmunch

MAY 3, 2021

In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers. Google’s algorithm, for instance, favors ‘nearby’ or ‘near me’ searches, and 94% of consumers look for local options when they search for brands on their mobile phones.

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Engagio

MAY 3, 2021

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals. We expanded that vision to empower marketers with the data to better target and message their prospects, and fill their funnels.

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Search Engine Journal

MAY 3, 2021

Want to get ahead of new developments in search and grow your business? Then sign up for our next live webinar. The post Top SEO Secrets from the Leading Organizations [Webinar] appeared first on Search Engine Journal.

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Organic Leads Webinar Metrics Organization SEO 73

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. The last five years have been an incredible journey, full of ups and downs. None of this would be possible without our amazing customers, partners, and employees! Five years ago, we started with an idea to help companies find customers who are interested in their product.

DemandBase 71

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Stevens & Tate

MAY 3, 2021

There are currently more than 3.6 billion people using social media. In 2025, that number is expected to grow to around 4.41 billion. Additionally, those people spend an average of 145 minutes a day using social media. If these numbers tell you anything, it’s that your business has to use social media as a way to reach and expand your target audience.

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Engagio

MAY 3, 2021

Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. It’s been almost 10 years since Marc Andreessen proclaimed that “ Software is eating the world.” Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy.

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