Tue.May 08, 2012

18 Stats On The Mobile Market You Need To Know [Infographic]

Marketing Insider Group

I am a sucker for a great infographic just as much as the next guy or gal. My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012.

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Why Lead Generation is Irrelevant

ANNUITAS

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation.

Trending Sources

The 10 Greatest Marketing Campaigns of All Time

Hubspot

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why I came up with 10 instead. Why are these 10 marketing campaigns the best of all time?

Be a persistent social media parent

Biznology

They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

20 Simple Ways to Boost Blog Subscribers

Hubspot

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. One of these factors is a growing subscriber base.

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Numbers Game: Putting Analytics into Perspective

Webbiquity

Guest post by Hernán Gonzalez. Experienced marketers understand added benefits are what make a sale and features are what provide value. That meant that campaigns with lots of bells and whistles were assumed to be more productive.

Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know

Hubspot

With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers.

10 – 15 leads a day using game theory

Sales Intelligence View

Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. But cold calls are an unfortunate necessity in business.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

5 Ways to Customize Facebook to Improve Your Business Presence

EMagine B2B Blog

We all know Facebook “forced” us to change our appearance to the timeline. And we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose. Pinning is a new feature of [.]. Facebook Online Marketing Social Media

What’s wrong with SEO copywriting

Tomorrow People

SEO copywriting is popular right now. No wonder, when you consider the impact of targeted content on search engine rankings and the growing value of well crafted content in general. But there is something wrong with SEO copywriting.

Facebook Coupon App - Reward Your Facebook Fans with a Coupon for Free

SnapApp

Are you making the most of the Favorite Apps section of your Facebook Timeline page? When SnapApp released our free Facebook Landing Page app, we sought to encourage marketers and businesses on Facebook to utilize the Favorite App section of their page.

Turning Marketing Into a Revenue Center: Interview with Debbie Qaqish

Modern B2B Marketing

by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Missing Technical Details May Turn Away Buyers

WriteSpark

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? A lot about missed opportunities for engaging prospects and motivating them to make a purchase. I create art quilts as a hobby and at a recent trade show I eagerly picked up a catalog from a well-regarded specialty thread manufacturer.

Why Engagement Will Not Generate Leads (and what to do about it)

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success.