Tue.May 08, 2012

Trending Sources

Are You Obsessed with the Social Small Stuff?

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”.

18 Stats On The Mobile Market You Need To Know [Infographic]

B2B Marketing Insider

I am a sucker for a great infographic just as much as the next guy or gal. My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012.

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Why Lead Generation is Irrelevant

ANNUITAS

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation.

3 Teleprospecting Tactics From A Tough Mudder

Sales Prospecting Perspectives

This past weekend I completed my first ever Tough Mudder event, “Probably the Toughest Event on the Planet.” ” It is described as a 10-12 mile mud run straight up the face of Mount Snow in Vermont, complete with 26 obstacles designed by British Special Forces, and meant to test each Mudder on strength, stamina, mental grit, and camaraderie.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

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Savvy Toolkit - Demand Metrics Editorial Calendar Template

Savvy B2B Marketing

The Savvy Sisters are big advocates of using an editorial calendar. We have shared our template a number of times on this blog. Demand Metrics has given us permission to share theirs also. You can download their version here.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy

Marketri

I frequently work with SEO gurus to help boost search engine optimization for our clients’ Web sites. Note, I don't know the how-to when it comes to the technical end of building backlinks , etc. -- but hey, that's what the SEO experts are for!

2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. Before we get into these two advantages of this medium, lets explore what PPC is. What is Pay-Per-Click?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing Made Simple TV premiers Thursday at noon ET

Fearless Competitor

Just two days to the premier of the new online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube.

Please stop selling me! Can't we just talk?

Cloud Potential

I answered the phone. The salesman was a little nervous. “I’m new at this,” he said, as I corrected the way he said my first name. I wasn’t bothered by him not pronouncing my name correctly, although it’s usually the last name that people butcher. read more.

20 Simple Ways to Boost Blog Subscribers

Hubspot

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. One of these factors is a growing subscriber base.

Numbers Game: Putting Analytics into Perspective

Webbiquity

Guest post by Hernán Gonzalez. Experienced marketers understand added benefits are what make a sale and features are what provide value. That meant that campaigns with lots of bells and whistles were assumed to be more productive.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know

Hubspot

With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers.

5 Ways to Customize Facebook to Improve Your Business Presence

EMagine B2B Blog

We all know Facebook “forced” us to change our appearance to the timeline. And we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose. Pinning is a new feature of [.]. Facebook Online Marketing Social Media

10 – 15 leads a day using game theory

Sales Intelligence View

Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. But cold calls are an unfortunate necessity in business.

Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!

WindMill Networking

Selling has always been about relationships. Particularly in B2B sales, people buy first from individuals and then from their companies.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Jennifer Sheahan: Cracking the Facebook Code | Social Media Today

Content Marketing Today

In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits.

What’s wrong with SEO copywriting

Tomorrow People

SEO copywriting is popular right now. No wonder, when you consider the impact of targeted content on search engine rankings and the growing value of well crafted content in general. But there is something wrong with SEO copywriting.

Facebook Coupon App - Reward Your Facebook Fans with a Coupon for Free

SnapApp

Are you making the most of the Favorite Apps section of your Facebook Timeline page? When SnapApp released our free Facebook Landing Page app, we sought to encourage marketers and businesses on Facebook to utilize the Favorite App section of their page.

Presenting – the World’s Greatest Salesperson

Fearless Competitor

For those too young to know, Colombo was a detective who seemed kind of slow. He never understood things. He kept saying he didn’t understand. The image her illustrates it perfectly. But his approach broke down the defenses of the person to whom he was speaking.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

10 Secrets to Leading a Successful Marketing Campaign: Part 2.

Volacci

Turning Marketing Into a Revenue Center: Interview with Debbie Qaqish

Modern B2B Marketing

by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group.

How Long Before Consumers Start Buying Like Corporations?

Buyer Insights

If predictions are right then it won’t be long before consumers start buying like corporations and B2C marketers get a fright.

VIDEO: Infographic of Infographics

Client Bridge

From Zabisco, here's a video based on their 2D "'Infographic of Infographics", which shows the potential of infographics for promotion and content marketing. Watch on YouTube

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Missing Technical Details May Turn Away Buyers

WriteSpark

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? A lot about missed opportunities for engaging prospects and motivating them to make a purchase. I create art quilts as a hobby and at a recent trade show I eagerly picked up a catalog from a well-regarded specialty thread manufacturer.

4 Tips For Gamifying Your Tired Marketing Plan

Sazbean

The hype around gamification is fairly new, but the idea has been around for some time. In fact, badges and leader boards could be considered the new sweepstakes and loyalty rewards. And gamification is not just for major consumer brands and their tech-savvy 18-to-34-year-old demographic. There are examples where gamification in marketing has worked spectacularly for 50-year-old rural ranchers. In other words, any audience is up for grabs.

Why Engagement Will Not Generate Leads (and what to do about it)

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success.