Thu.Feb 25, 2021

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How Swim Lanes Get Marketing, Sales Development, and Sales More Wins

Zoominfo

Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What are swim lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals.

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2021 Hot Topics: Digital Selling, Product Demos and More

Biznology

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us! Below are a few predictions from Biznology contributor Bruce McKenzie: More competitive digital selling.

Product 118
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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How to Build a Vibrant Online Community [Examples]

Content Marketing Institute

Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Consider this: In 2019, ON24 surveyed its webcasting platform users.

More Trending

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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How are Digital Marketing and Web Accessibility Related?

Spiralytics

In this post, we’ll explain what you need to know about the intersection of web accessibility and digital marketing. The post How are Digital Marketing and Web Accessibility Related? appeared first on Spiralytics Inc.

Marketing 118
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How Swim Lanes Get Marketing, Sales Development, and Sales More Wins

Zoominfo

Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What Are Swim Lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals.

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In This New Era, Demandbase Unlocks Improved Target Account Identification with More IP and Cookie Data

Engagio

2020 was a year of significant change and growth for Demandbase. Not only did we accelerate revenue growth and achieve profitability , but we also have a new product that hundreds of customers are now enjoying. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. What’s more, all previous analyst reviews are now outdated.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. And while on the surface those terms sound complimentary, the reality is they can be more harmful than helpful. Think of it this way. If your director of sales closes a deal, you would never chalk it up to the sales guy being a ninja. Even if a salesperson was called a wizard in passing, there is no mystery as to what someone in sales actually does or how they do their job.

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A Guide to ABM Funnel Metrics

SmartBug Media

Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine.

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Refreshing the Content Experience for Prospects

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021. So far, I’ve been extremely impressed with the format, variety, and content of the sessions.

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Organic Keywords: SEO for Beginners

SEMrush

Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

Keywords 110
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites

Search Engine Journal

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads. The post Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal.

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Organic Keywords: SEO for Beginners

SEMrush

Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

Keywords 106
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1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern

Search Engine Journal

Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study. The post 1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern appeared first on Search Engine Journal.

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Paradox of Choice: How Too Many Choices Might Overwhelm Your Audience

ClearVoice

It could be said that we live in an era where, as consumers, we suffer from a gluttony of choices. Take, for example, this scenario: At the grocery store, you want peanut butter. You come upon the breakfast aisle, and you find four rows of peanut butter, more than 16 brands to choose from, and you’re unable to make a choice because of the vast array of options.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Hiring An Internal Digital Marketing Team? Understand The Risks And Rewards Before You Start

Square 2 Marketing

The Trend Is To Hire Your Own Digital Marketing Team, But Understand The Pluses And Minuses Before You Go Forward. I know a number of people looking for digital marketing roles, and they are getting inundated with opportunities and offers. It seems the quest to hire in-house marketing people is exploding. But before you start putting your job description together, you should be aware of the risks and rewards associated with hiring in-house.

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5 Best Email Marketing Software

Visitor Queue

Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent. In order for you and your team to see the benefits of email marketing, first, […]. The post 5 Best Email Marketing Software appeared first on Blog Visitor Queue.

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How to Optimize Your Website Footer

seo.co

If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer. After all, it’s just the same text, navigation links, and other basic information that appears on every page of your website. It can’t be as important as your homepage , right?

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Overlooked Leads: How to Change Your Approach to Closing Deals

BOP Design

Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? We’ve got you covered…with tips on how to change your approach to converting leads into new clients. What Qualifies As a Lead?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Meerkat Marketing Recognized for Coronavirus Communications at the Summit International Marketing Effectiveness Awards

Meerkat Marketing

The Meerkat team has worked closely with our clients at numbercrunch inc. to create valuable and educational content for their audience as we continue to navigate the ever-changing waters of the pandemic. Numbercrunch is a dynamic full-service outsourced financial solution team servicing ambitious tech startups and SMEs in the Ottawa region. . Through blog posts, video content, webinars and more, numbercrunch continues to provide their clients and community composed of small business owners, w

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A Beginner’s Guide to Shopping Ads via @PPCKirk

Search Engine Journal

Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads. The post A Beginner’s Guide to Shopping Ads via @PPCKirk appeared first on Search Engine Journal.

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What is the Difference between Content Metrics and KPIs?

DivvyHQ

What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to know the difference between them. And then when we're all clear on their meanings, let's look at how you use them to create better content.

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How More IP Addresses, Cookies, and Data Signals Increase Identification of Target Accounts

Engagio

2020 was a year of significant change and growth for Demandbase. Not only did we accelerate revenue growth and achieve profitability , but we also have a new product that hundreds of customers are now enjoying. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. What’s more, all previous analyst reviews are now outdated.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Insider’s Guide to Shopify SEO Best Practices via @lorenbaker

Search Engine Journal

Your SEO strategy can have a big impact on your ecommerce sales. Learn Shopify SEO best practices and troubleshooting tips here. The post The Insider’s Guide to Shopify SEO Best Practices via @lorenbaker appeared first on Search Engine Journal.

SEO 73
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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. The 2000s saw the budding internet culture. It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget".

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Google Audio Search – Will it Ever Be Possible? via @MattGSouthern

Search Engine Journal

Will it ever be possible for Google to create an index of audio content that users can search through like web pages? The post Google Audio Search – Will it Ever Be Possible? via @MattGSouthern appeared first on Search Engine Journal.

Google 72