Thu.Feb 25, 2021

How Swim Lanes Get Marketing, Sales Development, and Sales More Wins


Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What are swim lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks.

2021 Hot Topics: Digital Selling, Product Demos and More


Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us!


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The Lead Generation Strategy Guide


What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation?

2021 Trends Series: The “New Deal” in a Post-pandemic World


The global pandemic has set in motion the need for a “new deal” between employers and employees.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

8 Simple Steps to Prep Your Webinar Funnel for Sales


Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar.

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More Trending

Top Conversion Tactics for 2021


All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities.

Meerkat Marketing Recognized for Coronavirus Communications at the Summit International Marketing Effectiveness Awards

Meerkat Marketing

The Meerkat team has worked closely with our clients at numbercrunch inc. to create valuable and educational content for their audience as we continue to navigate the ever-changing waters of the pandemic.

Google Posts: Conversion Factor — Not Ranking Factor


Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.

Overlooked Leads: How to Change Your Approach to Closing Deals

BOP Design

Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start?

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Hiring An Internal Digital Marketing Team? Understand The Risks And Rewards Before You Start

Square 2 Marketing

The Trend Is To Hire Your Own Digital Marketing Team, But Understand The Pluses And Minuses Before You Go Forward. I know a number of people looking for digital marketing roles, and they are getting inundated with opportunities and offers.

What is the Difference between Content Metrics and KPIs?


What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to know the difference between them.

How to Optimize Your Website Footer

If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer.

A Guide to ABM Funnel Metrics

SmartBug Media

Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Organic Keywords: SEO for Beginners


Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

Google Analytics vs Visitor Queue

Visitor Queue

In this video, our CEO, Nick Hollinger, will be doing a quick video walkthrough that demonstrates the key differences between two software tools that are commonly compared. Google Analytics vs Visitor Queue.

Organic Keywords: SEO for Beginners


Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

6 Tips for Curating Content to Build Social Media Exposure

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Team Spotlight: Meet Carin Slater


Email is at the heart of everything we do at Litmus. Our tools help email marketers send better campaigns, our Litmus Live events help level up email pros around the world, and email is our preferred way to build relationships with our customers and subscribers.

Why Automation Rules are an Online Community Manager’s Secret Weapon

Higher Logic

The post Why Automation Rules are an Online Community Manager’s Secret Weapon appeared first on Higher Logic. Learn why online community automation is so helpful for community professionals – along with 8 ways to use automation rules in your community.

How to Use a Pinterest Scheduler to Make Your Job Easier


For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever.

Refreshing the Content Experience for Prospects

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Better-for-you beverage brand uses illumin to stay on top


Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground.

Programmatic’s Role in B2B Marketing


Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and advertising were no exceptions.

Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. And while on the surface those terms sound complimentary, the reality is they can be more harmful than helpful. Think of it this way.

How To Create a Click to Call Link in WordPress (3 Ways)


Do you want to add a click-to-call link to your WordPress site? Your site visitors may need to get in touch with you to negotiate a quote, discuss their requirements, or get support. A click to call link will make it easy for them to connect with you.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.