PureB2B

JULY 31, 2020

There is a time and place for both inbound, and outbound lead generation strategy, the trick is knowing which one you should be focusing on. Both approaches underscore the need for incentive, and regardless of which method used, every initiative requires some form of lead nurturing. The most efficient lead generation strategies utilize a combination of both approaches, but the key is to understand your target audience so you can leverage the most cost-effective practices to reach them via a pers

Lead Generation 87

Lead Generation High Quality Lead Marketing Budget Generation 87

SmartBug Media

JULY 31, 2020

One of my biggest responsibilities as a marketer is to help generate new leads for clients. I would venture to say that 90 percent of all conversations I have with clients are about developing a piece of content, a new landing page, or some other piece of content that needs to help drive new leads. But what about current customers? Consider this scenario: Have you ever ordered food for pickup or ordered ahead of time through an app, only to show up and see someone walk in and get their order ahe

Loyalty 108

Loyalty Marketing & Strategy Customer Satisfaction Paid Search Agency 108

Biznology

JULY 31, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week continues with a series of articles on health and well-being, including care (and dedicated time) for ourselves and others as well as optimal steps to maintain resilience. These contain thoughtful yet practical tips and suggestions for you and your colleagues as we navigate these dynamic times.

Work Management 104

Work Management Marketing Management Positioning Conversion 104

Search Engine Journal

JULY 31, 2020

Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal.

Keywords 127

Keywords Research Tips Content 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClickZ

JULY 31, 2020

30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The user has to decide upfront how they want the credit for sales events to be divided between the touchpoints. Markov’s probabilistic model represents buyer journeys as a graph, with the graph’s nodes being the touchpoints or “states”, and the graph’s connecting edges being the observed transitions between those states.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. But this isn’t an indicator of the podcasting trend puttering out.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Smartyads

JULY 31, 2020

Overall programmatic ads strategy may look different from, lets say, mobile marketing strategy. Nevertheless, like all advertising strategies, they share the same goal - to get the highest possible conversion rates from both new and returning customers. Full funnel marketing strategy is no exception. For eCommerce sites average.

Marketing Funnels 103

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 103

Aberdeen

JULY 31, 2020

Market-shifting forces are making the world less predictable since the outbreak of COVID-19 — in response, Zach Chertok, Aberdeen’s analyst covering Human Capital Management (HCM), and Kim Pope, COO at WilsonHCG , recently video-conferenced to discuss what has changed in the landscape for talent. Together, they looked at reasons to be optimistic moving forward, customer trends around recruitment process outsourcing (RPO), overarching challenges to recruitment and talent, and general insights abo

Video Marketing 97

Video Marketing Advertising Agencies Optimization Marketing Prospects 97

Visitor Queue

JULY 31, 2020

As most people have group chats and multi-person video calls with friends and family, we’ve become accustomed to communicating on a larger scale. Within every conversation, some people are not scared to speak up and some that are content with sitting back. These are the types of communications that can hinder a team. Communication within your […].

Effectiveness 97

Effectiveness Video Marketing Conversion Personalization 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

JULY 31, 2020

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading → The post Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 93

Content Marketing Content Paid Search Agency Business 93

Optinmonster

JULY 31, 2020

Do you want to make a paywall in WordPress but aren’t sure the best way to do it? Paywalls are a great way of boosting revenue for premium content on your site. And while you’ve likely seen paywalls on major publishing sites, you may not know exactly how to make one for your own website. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking.

Lock-In 91

Lock-In Template User-Generated Content Autoresponders 91

Heinz Marketing

JULY 31, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, engaging face-to-face is simply no longer an option.

Work Management 94

Work Management Click Rate Marketing Management Tactics 94

DivvyHQ

JULY 31, 2020

Like a singer’s voice, your content communicates only as far as it can travel. The farther you want it to reach, the more you need to amplify it. Here are four content promotion techniques to maximize your content’s reach.

Promotion 83

Promotion Content Buyer's Journey Custom Publishing 83

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PFL

JULY 31, 2020

Download the Tactile Marketing ABM Playbook. The post Tactile Marketing ABM Playbook appeared first on PFL.

Account Based Marketing 90

Account Based Marketing ABM Marketing Marketing Automation 90

Stevens & Tate

JULY 31, 2020

Marketing your business is critical to not just achieving growth, but to simply surviving. If you’re a small to mid-sized company, then marketing is absolutely essential to generating awareness of your business. However, effective marketing can be very challenging without experience, not to mention that it can be very time consuming as well. B usinesses that attempt to develop marketing strategies on their own often find themselves stretched thin.

Paid Search Agency 67

Paid Search Agency Advertising Agencies Ad Agencies Companies 67

PureB2B

JULY 31, 2020

There is a time and place for both inbound and outbound lead generation strategy ; the trick is knowing which one you should be focusing on. Both approaches underscore the need for incentive, and regardless of which method used, every initiative requires some form of lead nurturing. The most efficient lead generation strategies utilize a combination of both approaches, but the key is to understand your target audience so you can leverage the most cost-effective practices to reach them via a pers

Lead Generation 62

Lead Generation High Quality Lead Marketing Budget Generation 62

The Brit Agency

JULY 31, 2020

You spend countless hours performing keyword research, you write high-quality blog content on a frequent basis and you spend days each month ensuring all those pages are SEO optimized on your website’s backend - yet your organic website traffic still isn’t growing. What’s the problem? Search engines are constantly evolving, and your B2B inbound marketing strategy needs to adapt if you want to improve your SEO and rank higher on Google.

Inbound Marketing 59

Inbound Marketing Marketing & Strategy Marketing Strategy High Quality Lead 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

MarketJoy

JULY 31, 2020

You have called them, you have sent them an email, and you sent them a postcard. However, you still didn’t get an answer? Very few sales emails result in a “yes” by the client the very first time. Prospects might be possibly preoccupied, want time to think about the product or service on offer, or they just might not require your product at that moment in time.

Sales Qualified Leads 59

Sales Qualified Leads Case Studies Cold Calling High Quality Lead 59

Alejandro Rioja

JULY 31, 2020

You have created the greatest video and thought of the best title (and optimized it further for Youtube SEO), yet your video still isn’t getting the views it deserves? Well, your thumbnail may be the culprit. Often overlooked, these YouTube thumbnails are as essential as your video’s title and content. Remember that these tiny still… Youtube Thumbnail Size & Guidelines: How to Make Yours POP!

Guidelines 52

Guidelines Youtube SEO Video Marketing 52

Televerde

JULY 31, 2020

The global health crisis is exposing the failures of our criminal justice system. With 2.3 million people in prison, the United States has the highest incarceration rate in the world. More than 80% of those who are released will return to prison within eight years. Four out of five women who’ve been incarcerated are mothers. Safe distancing complicates re-entry and access to resources for those being released, and further isolates those who remain in prison.

Leads 52

Leads Lead Marketing Qualified Leads Resources 52

Conversica

JULY 31, 2020

By Ursula Davis, LeadFabric (European Conversica Reseller). No amount of planning could prepare us for the disruption caused by this pandemic. For Marketers who painstakingly worked on their 2020 plans, the lockdown has meant reassessing their strategies and changing plans from in-person meetings to alternative digital approaches to grow pipeline. As many countries enter a second phased lock-down, the impact is going to have an even greater effect on our business operations.

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Data Cleaning/CRM Appending

JULY 31, 2020

Do you need a landing page? Umm… yes. The co-founder of Unbounce and digital marketing expert, Oli Gardner, agrees. But do you need lots of landing pages? Yes! According to this research as well, the number of landing pages is directly proportionate to the increase in conversion rates. Companies that […]. The post The tried-and-trusted ways to make a click-worthy and lead generating landing page appeared first on BizProspex.

Landing Pages 52

Landing Pages Lead Generation Generation Leads 52

Ledger Bennett

JULY 31, 2020

25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which increases the likelihood of mortality by 26%. 33% of young people are suffering from mental troubles. 49% of workers reported working from home at some point in the seven days up to 14 June. It’s not surprising that a mental health charity like MIND BLMK is struggling to cope with the increased demand – especially since lockdown started.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Alejandro Rioja

JULY 31, 2020

You have created the greatest video and thought of the best title (and optimized it further for Youtube SEO), yet your video still isn’t getting the views it deserves? Well, your thumbnail may be the culprit. Often overlooked, these YouTube thumbnails are as essential as your video’s title and content.

Youtube 40

Youtube Guidelines SEO Video Marketing 40

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients. The acquisition will bring forth the amalgamation of Industry Drive’s in-depth market expertise, first-degree audience insights, and impeccable distribution

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Mx Group

JULY 31, 2020

71

71

Ignite

JULY 31, 2020

Marketing 62

Marketing 62

The Mx Group

JULY 31, 2020

62

62