Fri.Jul 31, 2020

Inbound vs. Outbound – Where to Focus Your Lead Generation

PureB2B

There is a time and place for both inbound, and outbound lead generation strategy, the trick is knowing which one you should be focusing on. Both approaches underscore the need for incentive, and regardless of which method used, every initiative requires some form of lead nurturing.

How companies use video content on social media

RockContent

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

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How to Increase Customer Loyalty: 5 Customer Retention Strategies

SmartBug Media

One of my biggest responsibilities as a marketer is to help generate new leads for clients. I would venture to say that 90 percent of all conversations I have with clients are about developing a piece of content, a new landing page, or some other piece of content that needs to help drive new leads.

How to host a successful virtual event

RockContent

Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. There are several types of virtual events suited to a variety of marketing strategies.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Recalibrate Expectations

Biznology

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week continues with a series of articles on health and well-being, including care (and dedicated time) for ourselves and others as well as optimal steps to maintain resilience.

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9 Ways to Spice Up Your Podcast Strategy

Content4Demand

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.

[VIDEO] COVID-19: A New Talent Landscape

Aberdeen HCM Essentials

Market-shifting forces are making the world less predictable since the outbreak of COVID-19 — in response, Zach Chertok, Aberdeen’s analyst covering Human Capital Management (HCM), and Kim Pope, COO at WilsonHCG , recently video-conferenced to discuss what has changed in the landscape for talent.

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4 Content Promotion Techniques to Amplify Your Content’s Reach

DivvyHQ

Like a singer’s voice, your content communicates only as far as it can travel. The farther you want it to reach, the more you need to amplify it. Here are four content promotion techniques to maximize your content’s reach.

Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Master the Virtual Event Experience

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack.

How to Create a Paywall in WordPress (2 Methods)

Optinmonster

Do you want to make a paywall in WordPress but aren’t sure the best way to do it? Paywalls are a great way of boosting revenue for premium content on your site. And while you’ve likely seen paywalls on major publishing sites, you may not know exactly how to make one for your own website.

Have you experienced the new VR escape room game yet?

Altitude Branding

There is a new gaming opportunity waiting in the market for young gamers. If you are tired of playing mobile games then this opportunity is the one that probably you have been waiting for. Yes, and that is an escape room game.

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Pillar Pages & Topic Clusters: Why Are They Important For Your Inbound Marketing Strategy?

The Brit Agency

You spend countless hours performing keyword research, you write high-quality blog content on a frequent basis and you spend days each month ensuring all those pages are SEO optimized on your website’s backend - yet your organic website traffic still isn’t growing. What’s the problem?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Is Your Remote Team Communicating Effectively?

Visitor Queue

As most people have group chats and multi-person video calls with friends and family, we’ve become accustomed to communicating on a larger scale. Within every conversation, some people are not scared to speak up and some that are content with sitting back.

16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ).

How to Convert HR Tech Buyers into Customers: Research Deep Dive

Inbox Insight

In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into hot leads. Things are evolving quickly in the world of HR, and businesses are investing more time and money into people management than ever before.

Leading Through Change With Salesforce

Televerde

The global health crisis is exposing the failures of our criminal justice system. With 2.3 million people in prison, the United States has the highest incarceration rate in the world. More than 80% of those who are released will return to prison within eight years.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Hiring a Marketing Agency Would Benefit your Company

Stevens & Tate

Marketing your business is critical to not just achieving growth, but to simply surviving. If you’re a small to mid-sized company, then marketing is absolutely essential to generating awareness of your business.

Blog: The Best-Laid Plans: Using AI to Augment Your Sales and Marketing Efforts

Conversica

By Ursula Davis, LeadFabric (European Conversica Reseller). No amount of planning could prepare us for the disruption caused by this pandemic.

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The Importance Of Sales Follow-up

MarketJoy

You have called them, you have sent them an email, and you sent them a postcard. However, you still didn’t get an answer? Very few sales emails result in a “yes” by the client the very first time.

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The tried-and-trusted ways to make a click-worthy and lead generating landing page

Data Cleaning/CRM Appending

Do you need a landing page? Umm… yes. The co-founder of Unbounce and digital marketing expert, Oli Gardner, agrees. But do you need lots of landing pages? According to this research as well, the number of landing pages is directly proportionate to the increase in conversion rates.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

My Day to Make a Difference for Mental Health

Ledger Bennett

25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which increases the likelihood of mortality by 26%. 33% of young people are suffering from mental troubles.

How to Build a Full Funnel Marketing Strategy?

Smartyads

Overall programmatic ads strategy may look different from, lets say, mobile marketing strategy. Nevertheless, like all advertising strategies, they share the same goal - to get the highest possible conversion rates from both new and returning customers. Full funnel marketing strategy is no exception.

3 Tips for Keyword Research & Content Localization Success via @motokohunt

Search Engine Journal

Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal.

Embrace Digital Disruption or Face Extinction

The Mx Group

Digital Development

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.