Fri.Jul 31, 2020

Inbound vs. Outbound – Where to Focus Your Lead Generation


There is a time and place for both inbound, and outbound lead generation strategy, the trick is knowing which one you should be focusing on. Both approaches underscore the need for incentive, and regardless of which method used, every initiative requires some form of lead nurturing.

How companies use video content on social media


Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.


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How to Increase Customer Loyalty: 5 Customer Retention Strategies

SmartBug Media

One of my biggest responsibilities as a marketer is to help generate new leads for clients. I would venture to say that 90 percent of all conversations I have with clients are about developing a piece of content, a new landing page, or some other piece of content that needs to help drive new leads.

How to host a successful virtual event


Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. There are several types of virtual events suited to a variety of marketing strategies.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Recalibrate Expectations


Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week continues with a series of articles on health and well-being, including care (and dedicated time) for ourselves and others as well as optimal steps to maintain resilience.

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Marketer’s guide to data-driven marketing attribution


30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The user has to decide upfront how they want the credit for sales events to be divided between the touchpoints.

How to Master the Virtual Event Experience

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack.

[VIDEO] COVID-19: A New Talent Landscape

Aberdeen HCM Essentials

Market-shifting forces are making the world less predictable since the outbreak of COVID-19 — in response, Zach Chertok, Aberdeen’s analyst covering Human Capital Management (HCM), and Kim Pope, COO at WilsonHCG , recently video-conferenced to discuss what has changed in the landscape for talent.

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9 Ways to Spice Up Your Podcast Strategy


When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Is HTTPS: The Definitive Guide to How HTTPS Works


Our journey in this article will be a deep dive into the world of HTTP vs. HTTPs, and how they work, and I will show you how to make sure your site survives a migration from one protocol to another.

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4 Content Promotion Techniques to Amplify Your Content’s Reach


Like a singer’s voice, your content communicates only as far as it can travel. The farther you want it to reach, the more you need to amplify it. Here are four content promotion techniques to maximize your content’s reach.

3 Tips for Keyword Research & Content Localization Success via @motokohunt

Search Engine Journal

Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal.

Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Have you experienced the new VR escape room game yet?

Altitude Branding

There is a new gaming opportunity waiting in the market for young gamers. If you are tired of playing mobile games then this opportunity is the one that probably you have been waiting for. Yes, and that is an escape room game.

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How to Convert HR Tech Buyers into Customers: Research Deep Dive

Inbox Insight

In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into hot leads. Things are evolving quickly in the world of HR, and businesses are investing more time and money into people management than ever before.

Are badly written email messages subverting your sales efforts?


Sales Marketing Sales Enablement

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Best Affiliate Marketing Buissness In 2020 l 25 Dollar 1 up Review

If you want to earn More than 70k per month as a passive income in Affiliate Marketing or want to Make Money Online. 25 dollar 1 up Instagram :- [link] Whatsapp:- 9199677322 In this video i share how you can make Money online or with the help of Affiliate marketing with me. So It’s the [.]. How to

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Pillar Pages & Topic Clusters: Why Are They Important For Your Inbound Marketing Strategy?

The Brit Agency

You spend countless hours performing keyword research, you write high-quality blog content on a frequent basis and you spend days each month ensuring all those pages are SEO optimized on your website’s backend - yet your organic website traffic still isn’t growing. What’s the problem?

Apply Now for : SEO Analyst

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Is Your Remote Team Communicating Effectively?

Visitor Queue

As most people have group chats and multi-person video calls with friends and family, we’ve become accustomed to communicating on a larger scale. Within every conversation, some people are not scared to speak up and some that are content with sitting back.

how to earn money from affiliate Marketing online in 2020 || How make money Online

How To Earn Money From Amazon Affiliate In Hindi | Amazon Affiliate Program Dosto Is Video Me Maine Aapko Amazon Affiliate Program Ke Bare Me Bataya Hai Ise Aap Kaise Join Kar Sakte Hai Or Money earn Kar Sakte Hai Ummeed Hai Aapko Ye Video Bahut Jyada Pasand Aayegi.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Build a Full Funnel Marketing Strategy?


Overall programmatic ads strategy may look different from, lets say, mobile marketing strategy. Nevertheless, like all advertising strategies, they share the same goal - to get the highest possible conversion rates from both new and returning customers. Full funnel marketing strategy is no exception.

Affiliate Marketing: The Main Reason You Are Not Making Sales

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16 Awesome Email Marketing Campaigns & How to Run Your Own


Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ).

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.