markempa

SEPTEMBER 12, 2016

How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. Owler – a free competitive intelligence platform – went from 0 to over 500,000 users. And they’re on pace to exceed a million users by the end this year. I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com).

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Jigsaw Growth Marketing Enterprise Management Work Management 247

Marketing Craftmanship

SEPTEMBER 12, 2016

Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits. Our simple definition is that Thought Leadership is a content marketing strategy designed to leverage intellectual capital as a means to engage target audiences.

Thought Leadership 200

Thought Leadership Enterprise Management Work Management Opinions 200

KoMarketing Associates

SEPTEMBER 12, 2016

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. But how do you know when you’re looking at a marketing qualified lead? When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales?

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 199

Marketing Insider Group

SEPTEMBER 12, 2016

So you’ve just gotten the green light from the leadership team to launch a content marketing program. Congrats! But there’s a problem: they want you to do this within the next month or so. If you’re sitting at your desk panicking and scratching your head, and wondering how you could possibly deliver a strategy in […]. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group.

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Planning Marketing Plans Content Marketing Content 197

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Contently

SEPTEMBER 12, 2016

Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others.

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Stats Social Media Social Marketing Media 131

Biznology

SEPTEMBER 12, 2016

Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” I hear you. I’ve felt the exact same way. A lot of writers (maybe even you) are squirming in frustration. They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” Their writing is suffering because of it.

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Buzz Copywriting SEO Verticals 131

Marketing Insider Group

SEPTEMBER 12, 2016

If you caught my recent article What Is an ROI Calculator, you know that online calculators are powerful marketing tools. If you haven’t read that, go check it out. I’ll wait. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. What you might not know is […]. The post 3 Ways to Boost Your Sales With an ROI Calculator appeared first on Marketing Insider Group.

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ROI Tools Content Marketing 177

Hive9

SEPTEMBER 12, 2016

As we enter the last quarter of the year, many of you are thinking about next year’s marketing plan. A lot of marketers find it easiest to create a new marketing plan each year by making changes to last year’s plan.

Planning 109

Planning Tips Marketing Plans Marketing 109

Marketing Insider Group

SEPTEMBER 12, 2016

Account-Based Marketing (ABM) is a strategic method where marketers communicate with a defined set of accounts as markets of one. It’s sometimes called “key account marketing” and is often used by enterprise-level sales teams. ABM can also cover support for the after-sales customer lifecycle to help improve the overall experience of the customer. ABM allows […].

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Account Based Marketing ABM Paid Search Agency Marketing 173

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Webinar Metrics

Ambal's Amusings

SEPTEMBER 12, 2016

This is a story about the color blue, and like blue, there’s nothing true about it. ‘True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is glory and power, a wave, a particle, a vibration, a resonance, a spirit, a passion, a memory, a vanity, a metaphor, a dream. Blue is … Continue reading On Blue.

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Kapost

SEPTEMBER 12, 2016

What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. The fact is, content marketing success is different for every organization and every step of the conversion funnel. This variability creates challenges for marketers who often feel like they’re fitting a square peg in a round hole with their content analysis.

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Top of Funnel B2B Marketing Content Marketing Planning 92

Sprout Social

SEPTEMBER 12, 2016

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Just like other social media platforms, Instagram has real benefits to its sharing capabilities. Before we get into that, it’s important to know why a Regram is different than a share or Retweet.

Content 110

Content Barriers Social Networks User-Generated Content 110

Hinge Marketing

SEPTEMBER 12, 2016

We are awash in information these days. Everywhere we turn, we are bombarded with data. Confronted with an unfiltered array of choices, opinions, and facts, we seek out experts to help us make sense of it all. Individuals we can trust to tell us what to do, where to go, and what to buy. If you’re an expert in something — and good at marketing yourself — these are indeed good times.

Ideal Customer Profiles 81

Ideal Customer Profiles Paid Search Agency Marketing & Strategy Opinions 81

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

SEPTEMBER 12, 2016

Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership.

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Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 75

Vidyard

SEPTEMBER 12, 2016

You’ve been working so hard all year on creating countless marketing assets, perfecting campaigns, nurturing leads, measuring ROI…really, it’s amazing you can accomplish so much in a year. You deserve a cookie. Actually, you deserve much more, and that’s why we may have something shiny and gold with your name on it…drum roll, please… The Video Marketing Awards are coming soon!

Video Marketing 68

Video Marketing Planning Webinar Metrics Marketing & Strategy 68

KEO Marketing

SEPTEMBER 12, 2016

Online advertising of any kind requires tracking and measuring the results. Local advertising should have the return-on-investment (ROI) measured as a separate marketing channel so that you can know how well the local community responds to your ads. If you own a small or medium B2B focused business within your city, this is even more important. But calculating the ROI of local advertising may seem a bit daunting.

ROI 68

ROI Advertisements Advertising Landing Pages 68

SnapApp

SEPTEMBER 12, 2016

And we’re back! Cleveland’s own Content Marketing World 2016 was last week where 200 speakers, 100 companies, and 3500 attendees all assembled in mass to discuss all things content… and to see Joe Pulizzi have a wandering conversation with Luke Skywalker. The annual event has had continual attendance growth in consecutive years, which really only points to one thing – content marketing works.

Marketing & Strategy 64

Marketing & Strategy Peer-to-peer Content Fulfillment 64

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Social Media

Hubspot

SEPTEMBER 12, 2016

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.

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Creativity Facebook SMS Advertising Agencies 61

Crafted Agency

SEPTEMBER 12, 2016

These 5 must-haves are the key to successfully using a customer journey map to drive purchase readiness.

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Purchase 76

Hubspot

SEPTEMBER 12, 2016

Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks. And as technology changes, the inbound marketing methodology must evolve with it.

Inbound Marketing 58

Inbound Marketing Mobile Advertising Youtube CMO 58

Lead Liaison

SEPTEMBER 12, 2016

When two great forces come together, the results can be powerful. That’s what has happened here. The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “ Best Enterprise SaaS B2B in 2015 ”. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes.

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Lead Liaison Marketing Automation Services Enterprise Management Leads 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

SEPTEMBER 12, 2016

Just roll the ball out on the court. That’s the age-old sports expression about how some teams simply win with raw talent. They’re so good that the players don’t need coaching. They don’t need to run plays. They don’t even need a system. Just get out of their way and watch them strut their stuff. “Sure, you can just let the players play, and that might work for a little bit,” said Craig Rosenberg , chief analyst at TOPO.

Training 48

Training Class Rules Paid Search Agency 48

JotForm

SEPTEMBER 12, 2016

When optimizing your website’s speed while following the GooglePage Speed Insights guidelines, you’ll know this alert. Activate “Leverage Browser Caching” for the Google Analytics Script. Often, this alert is to be blamed when a website doesn’t reach the infamous 100 of 100 PageSpeed points. That’s.

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Analytics Google Guidelines Optimization 48

Markempa

SEPTEMBER 12, 2016

How can you drive fast growth with marketing? Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth How can you drive fast growth with B2B marketing? In this interview, you’ll hear from Jim Fowler, founder of Owler , on what he’s learned to grow fast. Owler – a free competitive intelligence platform – went from 0 to over 500,000 users.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

GreenRope

SEPTEMBER 12, 2016

Gmail Schema: Get Noticed in the Inbox. A good marketing campaign has little value if there is no call to action. When it comes to email marketing, often times this can be difficult to achieve. In today’s day and age, emails flood in from more sources and at a higher frequency than ever before. Sometimes emails are too lengthy to get to the point, too clustered to engage users, or too unattractive to get opened.

Ad Frequency 40

Ad Frequency Deliverability Email Marketing Google 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Blend Marketing

SEPTEMBER 12, 2016

It's been one year since I joined the team here at Blend. Every day has brought a new challenge, and we've achieved an amazing amount together as an inbound marketing agency. We're passionate about measurement here, and so, with that in mind, let’s take a look at the statistics.

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Statistics Advertising Agencies Paid Search Agency Inbound Marketing 40

GreenRope

SEPTEMBER 12, 2016

Gmail Schema: Get Noticed in the Inbox. A good marketing campaign has little value if there is no call to action. When it comes to email marketing, often times this can be difficult to achieve. In today’s day and age, emails flood in from more sources and at a higher frequency than ever before. Sometimes emails are too lengthy to get to the point, too clustered to engage users, or too unattractive to get opened.

Ad Frequency 40

Ad Frequency Deliverability Email Marketing Google 40

LeanData

SEPTEMBER 12, 2016

Just roll the ball out on the court. That’s the age-old sports expression about how some teams simply win with raw talent. They’re so good that the players don’t need coaching. They don’t need to run plays. They don’t even need a system. Just get out of their way and watch them strut their stuff. “Sure, you can just let the players play, and that might work for a little bit,” said Craig Rosenberg , chief analyst at TOPO.

Training 40

Training Class Paid Search Agency Rules 40