Marketing Insider Group
SEPTEMBER 3, 2024
With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. But did you know that copyright law says a simple post or share could land you in legal trouble? Copyright law protects creators’ rights, ensuring third parties use their work appropriately.
Content Marketing Institute
SEPTEMBER 3, 2024
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
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Martech
SEPTEMBER 3, 2024
No company can exist without marketing. And no modern marketer can operate without technology. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to Apple, General Mills to Google, Netflix to Nike – are attending MarTech , online September 24-25, for free. Join them to unlock a treasure trove of cutting-edge solutions and strategies that will help you get the most out of your marketing technology investments and drive better business results for your orga
Sword and the Script | B2B
SEPTEMBER 3, 2024
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Ahrefs
SEPTEMBER 3, 2024
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
SEPTEMBER 3, 2024
Years of underinvestment left IRS customer service in chaos. How is it planning to upend taxpayer experience? Continue reading.
Martech
SEPTEMBER 3, 2024
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.
PureB2B
SEPTEMBER 3, 2024
Measure your display advertising campaign success with these key metrics that will provide you with insights into campaign performance.
Martech
SEPTEMBER 3, 2024
There are plenty of virtues to engaging a new vendor. In addition to bringing new capabilities and functionality to an organization, they also bring a fresh perspective. However, onboarding a new vendor seems far easier than it actually is. The onboarding stage is crucial to establishing a positive and productive client-vendor relationship. Fortunately, martech practitioners can help ensure onboarding proceeds smoothly.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
SEPTEMBER 3, 2024
Traditional feedback methods fall short in today’s fast-paced world. Discover how real-time Voice of Customer strategies drive better CX. Continue reading.
Martech
SEPTEMBER 3, 2024
Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
CMSWire
SEPTEMBER 3, 2024
AI-powered contact centers automate tasks and boost efficiency, leading to higher customer satisfaction and better agent support — key to staying competitive. Continue reading.
Outgrow
SEPTEMBER 3, 2024
The Knot: Style Quiz – Find Your Dream Wedding Style In today’s fast-paced world, planning a wedding can feel overwhelming. With so numerous subtle elements to oversee, it’s simple to get caught up in the chaos. As a wedding planner or vendor, you have a unique opportunity to offer a solution that deeply resonates with your audience. The key is to provide an interactive, personalized experience that helps your customers discover their unique wedding style.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
SEPTEMBER 3, 2024
Explore how a composable CMS enhances flexibility, integration and scalability to meet modern business needs. Continue reading.
Walker Sands
SEPTEMBER 3, 2024
With over 300 speakers, 500 exhibitors and 7,600 HR professionals in attendance, the HR Technology Conference is one of the top HR conferences in the world. It’s also the go-to event for the HR tech industry , offering unparalleled opportunities for learning, networking and staying ahead of trends in a rapidly changing industry. The conference provides HR practitioners with invaluable educational opportunities and the chance to network with HR leaders and professionals who are facing many of th
illumin
SEPTEMBER 3, 2024
Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.
Salesforce Marketing Cloud
SEPTEMBER 3, 2024
The pace of digital transformation has made scalability a must-have for any business aiming to stay competitive. And the stakes are high. Without the ability to scale, you risk falling behind as customer demands and market conditions evolve. But what does it take to build a scalable business that can handle growth without sacrificing performance or customer satisfaction?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PathFactory
SEPTEMBER 3, 2024
Mastering the B2B Content Marketing Funnel in 2024 Mastering the B2B content marketing funnel is crucial for driving leads and revenue. With a well-structured funnel, you can guide prospects through the buyer’s journey, offering tailored content that builds trust and drives conversions. Let’s dive into the anatomy of a high-converting B2B content marketing funnel, explore best practices for each stage, and learn how to optimize your funnel over time.
Parse.ly
SEPTEMBER 3, 2024
Access Google Search Console within your Parse.ly Dashboard for better keyword and SEO insights right next to your content data. The post Integrating Your Google Search Console With the Parse.ly Dashboard appeared first on Parse.ly.
Outgrow
SEPTEMBER 3, 2024
Outgrow Product Update September 2024 – Upload and Edit PDF Templates Outgrow’s September 2024 product update is here, and we’re excited to introduce a game-changing feature to our PDF builder! We’ve been listening to your feedback and working hard to make Outgrow even more versatile for your marketing needs. In this update, we’ll explore our new capability, which allows users to upload and edit PDF templates directly within the Outgrow platform.
Full Circle Insights
SEPTEMBER 3, 2024
Press Release: Jandir Matos Continues to Make Strides as Lead Economist and VP of Finance at Full Circle Insights
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Salesforce Marketing Cloud
SEPTEMBER 3, 2024
At Salesforce, we don’t just talk about making a difference — it’s core to who we are as a company. Our company values of trust, customer success, innovation, equality, and sustainability drive everything we do. As we gear up for Dreamforce , our annual gathering of thought leaders, industry pioneers, and trailblazers, we’re excited to delve deeper into how these values are shaping the future of business and technology.
Valasys
SEPTEMBER 3, 2024
Businesses that want to be competitive strive to provide excellent customer service to consumers to improve their experience. A major part of this effort is to have as many customer service agents as possible available to respond to inquiries and complaints. However, most times when new and existing customers contact a business, they ask routine questions.
Bluetext
SEPTEMBER 3, 2024
In the dynamic and competitive landscape of B2B marketing, the ability to leverage data effectively has become a key differentiator between success and failure. While creativity and intuition still play crucial roles in content marketing, it’s data-driven insights that provide the foundation for informed decision-making, enabling marketers to create content that is not only engaging but also highly effective in driving business outcomes.
Marketing Insider Group
SEPTEMBER 3, 2024
Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Trade Press Services
SEPTEMBER 3, 2024
While calendars can be traced back to ancient Babylonia, appointment calendars for personal and professional use are a more recent innovation. Today, calendars can take many forms, from shared digital schedules to more traditional paper planners. When distractions are just a click away, the art of time management has become a critical skill for maintaining productivity.
PathFactory
SEPTEMBER 3, 2024
A Step-by-Step Guide to Conducting a B2B Content Audit A well-executed content strategy is essential for driving growth and engagement in today’s competitive B2B landscape. However, even the best strategies require regular evaluation to ensure that the content you produce aligns with your goals and resonates with your audience. This is where a B2B content audit comes into play.
Salesforce Marketing Cloud
SEPTEMBER 3, 2024
How can a brand turn a social media “like” into a sale? Or better yet, a loyal customer? AI gets all the attention right now, but the answer is less sexy. It’s data. Picture this. You’re a global consumer retail brand with a presence across brick-and-mortar locations, an ecommerce site, and social media storefronts. A longtime in-store shopper just “liked” a new product on Instagram.
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