Sun.Jul 12, 2020

Payal’s App of the Week: PathFactory

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Are you one of those modern marketers who has a healthy arsenal of content your teams can use but just don’t know where to find it? At one point in my career, the prospect of developing an effective nurture strategy seemed overwhelming. I was madly looking at a number of case studies, whitepapers, webinars, blog posts, e-books. I was new on the job and didn’t know where to start.

How to Create a Facebook Cover Video: The Complete Guide


Anyone who runs a business page on Facebook knows how important it is to optimize any piece of real estate on it. From the title to the reviews, every small detail is crucial to potential customers’ first impression of you and your brand. The cover photo takes up almost half of the first scroll on your page, desktop and mobile. It has a prominent part in setting the tone for your whole page and telling your brand’s story.

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A Drink With Dayna Rothman, CMO at OneLogin


The post A Drink With Dayna Rothman, CMO at OneLogin appeared first on EverString. Content Marketing Virtual Events

CMO 48

COVID-19's Surprising Impact on Marketing Spending

B2B Marketing Directions

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. Nevertheless, the general view is that marketing is one of the first business functions to face budget cuts when times get tough. It's now clear that the US economy is in recession because of the impacts of the COVID-19 pandemic.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Create an Awesome YouTube Intro Video


We’ve all seen those quick little videos at the beginning, and sometimes end, of YouTube videos, but you might be wondering, what exactly are those? And more, importantly – how do I create one of my own! While not all YouTube creators use an introduction clip, we encourage you to consider creating your own for your channel for a few different reasons: to stand out, appear more professional, and to create consistency.