Payal’s App of the Week: PathFactory
JULY 12, 2020
By Payal Parikh , Director of Client Engagement at Heinz Marketing. Are you one of those modern marketers who has a healthy arsenal of content your teams can use but just don’t know where to find it? At one point in my career, the prospect of developing an effective nurture strategy seemed overwhelming. I was madly looking at a number of case studies, whitepapers, webinars, blog posts, e-books. I was new on the job and didn’t know where to start.