Fri.Dec 03, 2021

10 Top Tips For Packaging Design


Contributed post. You’ve put in countless hours of work to make your product offering just right. There’s one step left before you’re ready to sell. Image credit: Conor Brown on Unsplash. You need to make sure that the packaging is perfect.

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Three SEO Tactics to Leave Behind in 2022


As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1.


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Top 10 Ways to Use Intent Monitoring In Demand Generation, B2B Marketing, and Sales


The moment B2B marketers set their eyes on intent data, many immediately think of using it to generate qualified contact lists. What’s your stance on the use of intent data?

6 Social Media Trends Delivery Businesses Should Focus in 2022


The platforms provided by social media and the Internet are constantly evolving. Every once in a while, social media platforms & trends change because of the constant introduction of new updates. Share This Post Shares.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The Great Resignation of 2021: What Do the People Really Want?

SmartBug Media

Without stating the obvious, the COVID-19 pandemic has had a huge impact on the national psyche as it relates to socializing, health and security, work, and more.

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The Great Resignation of 2021: What Do the People Really Want?

SmartBug Media

Without stating the obvious, the COVID-19 pandemic has had a huge impact on the national psyche as it relates to socializing, health and security, work, and more.

3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization

Content Marketing Institute

Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours?

A Day in the Life of a Remote Agency [Working Parent Edition]

SmartBug Media

As the world has embraced the shift to remote work in a pandemic-era workforce, SmartBug® stands out as a seasoned veteran when it comes to building a culture and business around a fully remote team that transcends time zones and cube farms everywhere.

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DivvyHQ vs. Mintent: Comparing Content Marketing Platforms


Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Mintent.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Hospitality SEO Best Practices For 2022 & Beyond via @sejournal, @wburton27

Search Engine Journal

See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For 2022 & Beyond appeared first on Search Engine Journal. Digital Experience SEO

Social Media Marketing for HealthTech Companies

Golden Spiral

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation.

How Neeva is Creating A Search Experience Without Ads - Ep. 251 via @sejournal, @Juxtacognition

Search Engine Journal

Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating A Search Experience Without Ads [Podcast] appeared first on Search Engine Journal. SEJ Show SEO

3 Alternatives for Your Event Marketing Budget in 2022


It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work

Buffer Social

Sales grew for years, then suddenly plateaued. Natalie Nagele and her husband Chris Nagele , the co-founders of software company Wildbit , immediately leapt into solution mode.

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The Components of a Successful B2B Christmas Email Campaign

Lake B2B

The holiday season is upon us! This time of year, everyone is thinking about the holiday email marketing strategy and how to get into the spirit. For marketers, this means that it’s prime time to take advantage of all these warm-and-fuzzy feelings with some great B2B email campaigns.

Black Friday & Cyber Monday 2021 by the Numbers


Email is alive and well, and we have the numbers to prove it! See how email performed over Black Friday/Cyber Monday and learn what it means. The post Black Friday & Cyber Monday 2021 by the Numbers appeared first on SendGrid. Best Practices Email Marketing

Top 5 B2B Email Marketing Examples to Boost Your Engagement


Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? You have come to the right place! In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

The Small Business Owner's Guide to Data Analytics


The Small Business Owner's Guide to Data Analytics. Big Data tools are currently gaining popularity in various industries as they provide valuable information to any kind of business.

The Complete Guide to the Sales Cycle and its Stages


Sales Cycle: Definition, Stages, and Importance. A well-established sales cycle is the cornerstone of a successful sales practice. For sales reps, it provides a strong framework for next steps, lead prioritization, and a more cohesive deal-closing process.

What Skeptics Need to Know About Data Enrichment


Data enrichment is more than just the latest buzzword in the field of B2B sales data. Data cleansing and enrichment are changing the ways companies generate leads, contact leads, and finalize sales.

Seismic named a 2021 “Top Workplace” by The Boston Globe and San Diego Union-Tribune


The end of the year always serves as a time of reflection — a chance to look back at what we accomplished, and what we hope to do in the new year. For myself, this year included a big change — I started my journey as Seismic’s Chief People Officer in July.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How to Find Competitive Business Loans to Invest in Content Marketing


This piece is brought to you by nDash community member Jessica Walrack. Jessica is a a full-time freelance marketing writer and strategist with eight years of expe rience specializing in personal finance, small business finance, and digital marketing.

Revenue Operations 101: What Is RevOps, and Why Is It Important?


If you’re in the early stages of pivoting to an account-based marketing approach — or simply considering a pivot — you’re probably doing a lot of research. And that means you’ve probably encountered the term “RevOps,” or revenue operations.

How Finance Leadership Can Help Drive Your Company’s ESG Strategy


The role of Finance in a company traditionally focuses on liquidity, funding and risk management, but that role has expanded as businesses continue to evolve.

What Is Revenue? A Quick Refresher


Revenue is the first metric that appears on an income statement, and for good reason. It's the starting point for calculating profit, and generating enough of it means your business can cover operating expenses and stay afloat in the long run.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

10 Content Marketing Trends To Watch In 2022 [Infographic] via @sejournal, @andybetts1

Search Engine Journal

Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022. The post 10 Content Marketing Trends To Watch In 2022 [Infographic] appeared first on Search Engine Journal. Content Marketing

The Litmus Team’s Favorite Emails of November 2021


November, the penultimate month of the year, has to be one of the busiest for inboxes. With retailer events including Small Business Saturday, Black Friday, and Cyber Monday, customers opted into marketing emails will have received promotional emails aplenty.

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