Fri.Dec 03, 2021

10 Top Tips For Packaging Design


Contributed post. You’ve put in countless hours of work to make your product offering just right. There’s one step left before you’re ready to sell. Image credit: Conor Brown on Unsplash. You need to make sure that the packaging is perfect.

Design 201

Three SEO Tactics to Leave Behind in 2022


As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1.


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3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization

Content Marketing Institute

Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours?

Top 10 Ways to Use Intent Monitoring In Demand Generation, B2B Marketing, and Sales


The moment B2B marketers set their eyes on intent data, many immediately think of using it to generate qualified contact lists. What’s your stance on the use of intent data?

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

6 Social Media Trends Delivery Businesses Should Focus in 2022


The platforms provided by social media and the Internet are constantly evolving. Every once in a while, social media platforms & trends change because of the constant introduction of new updates. Share This Post Shares.

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What are Backlinks & How to Build Your Backlink Profile


Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site. Link Building

The Great Resignation of 2021: What Do the People Really Want?

SmartBug Media

Without stating the obvious, the COVID-19 pandemic has had a huge impact on the national psyche as it relates to socializing, health and security, work, and more.

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How Neeva is Creating A Search Experience Without Ads - Ep. 251 via @sejournal, @Juxtacognition

Search Engine Journal

Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating A Search Experience Without Ads [Podcast] appeared first on Search Engine Journal. SEJ Show SEO

A Day in the Life of a Remote Agency [Working Parent Edition]

SmartBug Media

As the world has embraced the shift to remote work in a pandemic-era workforce, SmartBug® stands out as a seasoned veteran when it comes to building a culture and business around a fully remote team that transcends time zones and cube farms everywhere.

Media 79

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Hospitality SEO Best Practices For 2022 & Beyond via @sejournal, @wburton27

Search Engine Journal

See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For 2022 & Beyond appeared first on Search Engine Journal. Digital Experience SEO

3 Alternatives for Your Event Marketing Budget in 2022


It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing.

Social Media Marketing for HealthTech Companies

Golden Spiral

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation.

3 Alternatives for Your Event Marketing Budget in 2022


It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work

Buffer Social

Sales grew for years, then suddenly plateaued. Natalie Nagele and her husband Chris Nagele , the co-founders of software company Wildbit , immediately leapt into solution mode.

DivvyHQ vs. Mintent: Comparing Content Marketing Platforms


Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Mintent.

Top 5 B2B Email Marketing Examples to Boost Your Engagement


Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? You have come to the right place! In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain.

The Components of a Successful B2B Christmas Email Campaign

Lake B2B

The holiday season is upon us! This time of year, everyone is thinking about the holiday email marketing strategy and how to get into the spirit. For marketers, this means that it’s prime time to take advantage of all these warm-and-fuzzy feelings with some great B2B email campaigns.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Black Friday & Cyber Monday 2021 by the Numbers


Email is alive and well, and we have the numbers to prove it! See how email performed over Black Friday/Cyber Monday and learn what it means. The post Black Friday & Cyber Monday 2021 by the Numbers appeared first on SendGrid. Best Practices Email Marketing

The Small Business Owner's Guide to Data Analytics


The Small Business Owner's Guide to Data Analytics. Big Data tools are currently gaining popularity in various industries as they provide valuable information to any kind of business.

Seismic named a 2021 “Top Workplace” by The Boston Globe and San Diego Union-Tribune


The end of the year always serves as a time of reflection — a chance to look back at what we accomplished, and what we hope to do in the new year. For myself, this year included a big change — I started my journey as Seismic’s Chief People Officer in July.

How to Find Competitive Business Loans to Invest in Content Marketing


This piece is brought to you by nDash community member Jessica Walrack. Jessica is a a full-time freelance marketing writer and strategist with eight years of expe rience specializing in personal finance, small business finance, and digital marketing.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Revenue Operations 101: What Is RevOps, and Why Is It Important?


If you’re in the early stages of pivoting to an account-based marketing approach — or simply considering a pivot — you’re probably doing a lot of research. And that means you’ve probably encountered the term “RevOps,” or revenue operations.

What Is Revenue? A Quick Refresher


Revenue is the first metric that appears on an income statement, and for good reason. It's the starting point for calculating profit, and generating enough of it means your business can cover operating expenses and stay afloat in the long run.

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The Complete Guide to the Sales Cycle and its Stages


Sales Cycle: Definition, Stages, and Importance. A well-established sales cycle is the cornerstone of a successful sales practice. For sales reps, it provides a strong framework for next steps, lead prioritization, and a more cohesive deal-closing process.

How Finance Leadership Can Help Drive Your Company’s ESG Strategy


The role of Finance in a company traditionally focuses on liquidity, funding and risk management, but that role has expanded as businesses continue to evolve.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

What Skeptics Need to Know About Data Enrichment


Data enrichment is more than just the latest buzzword in the field of B2B sales data. Data cleansing and enrichment are changing the ways companies generate leads, contact leads, and finalize sales.

Reputation Named a Niche Player in 2021 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Report


Reputation has been included for the first time in this Magic Quadrant, the research profiles 14 of the most advanced vendors. SAN RAMON, CALIF. – December 2, 2021 – Reputation, the global leader in reputation experience management, has been named in the 2021 Gartner Magic Quadrant for Voice of the Customer (VoC) report. This is the first time that Reputation has been included in this report. .

10 Content Marketing Trends To Watch In 2022 [Infographic] via @sejournal, @andybetts1

Search Engine Journal

Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022. The post 10 Content Marketing Trends To Watch In 2022 [Infographic] appeared first on Search Engine Journal. Content Marketing