SEMrush
DECEMBER 3, 2021
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.
Lake B2B
DECEMBER 3, 2021
The holiday season is upon us! This time of year, everyone is thinking about the holiday email marketing strategy and how to get into the spirit. For marketers, this means that it’s prime time to take advantage of all these warm-and-fuzzy feelings with some great B2B email campaigns. Disruptive changes have prompted a shift in […]. The post The Components of a Successful B2B Christmas Email Campaign appeared first on Blog.
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Search Engine Journal
DECEMBER 3, 2021
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating A Search Experience Without Ads [Podcast] appeared first on Search Engine Journal.
Martech
DECEMBER 3, 2021
Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing. But with the overabundance of information overloading your customers and prospects, it becomes difficult for them to find a trustworthy source of information.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
DECEMBER 3, 2021
See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For 2022 & Beyond appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Outgrow
DECEMBER 3, 2021
Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? You have come to the right place! In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users.
SmartBug Media
DECEMBER 3, 2021
Without stating the obvious, the COVID-19 pandemic has had a huge impact on the national psyche as it relates to socializing, health and security, work, and more. By now, you’ve probably heard the phrase “Great Resignation,” which is loosely defined as a global trend in resignations across every industry. According to the U.S. Bureau of Labor Statistics, more than 4 million Americans quit their jobs in September 2021 , piggybacking on previous months of resignations.
Valasys
DECEMBER 3, 2021
The platforms provided by social media and the Internet are constantly evolving. Every once in a while, social media platforms & trends change because of the constant introduction of new updates. Share This Post Shares. The post 6 Social Media Trends Delivery Businesses Should Focus in 2022 appeared first on Valasys Media.
SmartBug Media
DECEMBER 3, 2021
Without stating the obvious, the COVID-19 pandemic has had a huge impact on the national psyche as it relates to socializing, health and security, work, and more. By now, you’ve probably heard the phrase “Great Resignation,” which is loosely defined as a global trend in resignations across every industry. According to the U.S. Bureau of Labor Statistics, more than 4 million Americans quit their jobs in September 2021 , piggybacking on previous months of resignations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
DECEMBER 3, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the dividing lines are shifting in digital marketing strategy, and especially in advertising.
SmartBug Media
DECEMBER 3, 2021
As the world has embraced the shift to remote work in a pandemic-era workforce, SmartBug® stands out as a seasoned veteran when it comes to building a culture and business around a fully remote team that transcends time zones and cube farms everywhere. Throughout my career, I have worked both brand-side and agency-side in office settings, ranging in structure from those with traditional Monday through Friday workweeks to more hybrid flexible arrangements, with part of the week in an office and p
SendGrid
DECEMBER 3, 2021
Email is alive and well, and we have the numbers to prove it! See how email performed over Black Friday/Cyber Monday and learn what it means. The post Black Friday & Cyber Monday 2021 by the Numbers appeared first on SendGrid.
Martech
DECEMBER 3, 2021
Integral Ad Science (IAS) has announced enhancements to its Context Control solution for publishers and advertisers. Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific types of content. Advertisers can now select from more than 300 contextual segments, whether to protect brand reputation or target relevant audiences.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DivvyHQ
DECEMBER 3, 2021
Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Mintent.
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available. Sounds hopeless, right? These are real thoughts present in the day-to-day planning of a demand generation marketer.
Buffer
DECEMBER 3, 2021
Sales grew for years, then suddenly plateaued. Natalie Nagele and her husband Chris Nagele , the co-founders of software company Wildbit , immediately leapt into solution mode. They were determined to figure out why the company’s growth plateaued and identify what they needed to do to kick start it again. That is until they asked themselves why they cared so much about growth.
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available. Sounds hopeless, right? These are real thoughts present in the day-to-day planning of a demand generation marketer.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Hubspot
DECEMBER 3, 2021
Revenue is the first metric that appears on an income statement, and for good reason. It's the starting point for calculating profit, and generating enough of it means your business can cover operating expenses and stay afloat in the long run. Yet, despite revenue's importance, there's a lot of confusion around it. What does (and doesn't) count as revenue?
Heidi Cohen
DECEMBER 3, 2021
Want to know how voice marketing works to extend your reach and results? Here are 5 ways. With voice marketing charts to improve your marketing. The post How Voice Marketing Works: The Inside Scoop You Need To Succeed appeared first on Heidi Cohen.
Drew Neisser
DECEMBER 3, 2021
Forrester. Gartner. IDC. These global market research firms can put your brand on the map, or they can tuck you into the doldrums of an undesirable quadrant. With a direct and well-trusted line to B2B customers, analyst relations are no joke, and the CMO plays an integral role in building up a mutually beneficial relationship that lasts. In this episode, CMOs Isabelle Papoulias of Mediafly , Carlos Carvajal of Q2 , and Narine Galstian of SADA share their experiences navigating the world of analy
GreenRope
DECEMBER 3, 2021
The Small Business Owner's Guide to Data Analytics. Big Data tools are currently gaining popularity in various industries as they provide valuable information to any kind of business. Some small business owners usually underestimate the importance of this technology, but once it is employed right, it becomes one of the main aspects of their business development plan.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Outreach
DECEMBER 3, 2021
Sales Cycle: Definition, Stages, and Importance. A well-established sales cycle is the cornerstone of a successful sales practice. For sales reps, it provides a strong framework for next steps, lead prioritization, and a more cohesive deal-closing process. At the same time, sales leaders and managers use sales cycles to evaluate their teams’ efforts and modify the sales process for better performance.
Televerde
DECEMBER 3, 2021
The role of Finance in a company traditionally focuses on liquidity, funding and risk management, but that role has expanded as businesses continue to evolve. Finance has moved into a more collaborative and advisory role in many companies, and often intersects with sales, procurement, technology and legal. Finance leadership must, in turn, be willing to collaborate across the business to drive objectives, especially when it comes to environmental, social and governance (ESG) strategy.
SalesIntel
DECEMBER 3, 2021
Data enrichment is more than just the latest buzzword in the field of B2B sales data. Data cleansing and enrichment are changing the ways companies generate leads, contact leads, and finalize sales. To learn more about the difference between data cleansing and data enrichment, read our blog on the topic. By enriching their data, companies find ways to be more efficient and support their customers more effectively. .
Seismic
DECEMBER 3, 2021
The end of the year always serves as a time of reflection — a chance to look back at what we accomplished, and what we hope to do in the new year. For myself, this year included a big change — I started my journey as Seismic’s Chief People Officer in July. It’s been an incredible ride so far, one that only gets better with today’s news: Seismic was named a 2021 Top Workplace by The Boston Globe and The San Diego Union-Tribune.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
nDash
DECEMBER 3, 2021
This piece is brought to you by nDash community member Jessica Walrack. Jessica is a a full-time freelance marketing writer and strategist with eight years of expe rience specializing in personal finance, small business finance, and digital marketing. She’s been featured o n leading financial sites including MSN Money, The Balance, Biz2Credit, The Simple Dollar, Interest.com, Commonbond, Bankrate, Guardian, and more.
Genroe
DECEMBER 3, 2021
Looking to run some win loss analysis interviews but you’re not sure what to ask. Keep reading – here are the only questions you need. See our guide on how to run a great win loss analysis interview for the bigger picture on the process but remember your pre-prepared win loss analysis questionnaire is just […]. The post 13 Must Have Win Loss Analysis Interview Questions appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.
6sense
DECEMBER 3, 2021
If you’re in the early stages of pivoting to an account-based marketing approach — or simply considering a pivot — you’re probably doing a lot of research. And that means you’ve probably encountered the term “RevOps,” or revenue operations. It’s a fast-growing title in the tech industry, but still relatively new, so it’s possible you might be wondering: What is RevOps, really?
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