NuSpark Consulting

FEBRUARY 3, 2019

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com? It’s entirely possible if you use content syndication, which gives marketers the opportunity to boost lead generation by expanding their reach to audiences they might not otherwise have access to.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Spiralytics

FEBRUARY 3, 2019

SEO has been the driving force of how websites are marketed since the inception of search engines. What started as simple cataloguing and indexing has evolved to a more complex, intent-driven process for ranking high in search engine results.

SEO 125

SEO Trends Intent Search Marketing 125

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . “We all had what I guess you call ‘real jobs’,” Jay Perkins told me.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Brandwatch Marketing

FEBRUARY 3, 2019

Consumer electronics, APAC, Asia-Pacific, Virtual Reality, Augmented Reality, Consumer Insights The Asia-Pacific region is no stranger to the craze for virtual and augmented reality that’s currently sweeping the globe. Once confined to science fiction movies and computer laboratories, virtual reality is now popping up in many different walks of life, offering audiences unique experiences in sport, travel, entertainment, and education.

Education 73

Education Personalization 73

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. . Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine.

Advertising Agencies 81

Advertising Agencies Social Media High Quality Lead Social Marketing 81

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. . Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine.

Advertising Agencies 76

Advertising Agencies Social Media High Quality Lead Social Marketing 76

Brandwatch Marketing

FEBRUARY 3, 2019

Consumer Electronics, APAC, Asia-Pacific, APAC Region, Halograms, Consumer Insights Holograms aren’t new technology; in fact they’ve been around for a long time now, but they still seem to have the power to fascinate, surprise and disturb people. Tech-savvy politicians have been quick to hop onto the hologram bandwagon, using the technology to project images of themselves delivering speeches in front of astonished audiences, demonstrated recently by New Zealand prime minister Jacinda Ardern.

Effectiveness 46

Effectiveness 46

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . “We all had what I guess you call ‘real jobs’,” Jay Perkins told me.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Brandwatch Marketing

FEBRUARY 3, 2019

Consumer Electronics, APAC, Asia-Pacific, Internet of Things, IoT, Consumer Insights One of the hottest topics in consumer electronics is the Internet of Things (IoT). This grand yet vague-sounding term encompasses an ever-growing range of products, from fitness trackers to voice-activated home appliances, and even self-driving cars – once science fiction!

Activities 45

Activities Process Product Paid Search Agency 45

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

E-Spirit

FEBRUARY 3, 2019

Are you a Digital Marketer looking to up your digital experience game? It’s no small task given the speed at which this market is continuously evolving, but we’re going to make it a little easier for you.

Conference 40

Conference Marketing 40

Messages that Matter

FEBRUARY 3, 2019

Surprise! You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed.

Differentiation 40

Differentiation Positioning Cost Marketing 40

Zoominfo

FEBRUARY 3, 2019

If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions.

High Quality Lead 113

High Quality Lead Transparency Sales Qualified Leads Zoominfo 113

Brandwatch Marketing

FEBRUARY 3, 2019

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts.

Facebook 88

Facebook Analytics Tools Best Practices 88

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

FEBRUARY 3, 2019

If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions.

High Quality Lead 100

High Quality Lead Transparency Sales Qualified Leads Rules 100

EMagine B2B Blog

FEBRUARY 3, 2019

With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.

Paid Content 60

Paid Content PPC Long Tail Marketing Marketing Budget 60

Heinz Marketing

FEBRUARY 3, 2019

Late last year we found out that one of our own had cancer. Through a series of procedures and medical leaves, she’s been incredibly brave and made a ton of progress. And as you would imagine, throughout all of this there are countless people (family members, friends, colleagues, etc.) who want to know what’s going on, get updates on how she’s doing, and generally provide as much support as possible – even when we don’t see her on a daily basis.

Social Networks 70

Social Networks Network Marketing Paid Search Agency Social Marketing 70