Sun.Feb 03, 2019

Writing and Winning in the Attention Economy

Modern Marketing

They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.

PR 240

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Practical Guide to Content Syndication for Lead Generation

NuSpark

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com?

SEO Trends to Look Out for in 2019

Spiralytics

SEO has been the driving force of how websites are marketed since the inception of search engines. What started as simple cataloguing and indexing has evolved to a more complex, intent-driven process for ranking high in search engine results.

SEO 129

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram.

More Trending

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. .

Help 84

Household Names

Brandwatch Marketing

Consumer electronics, APAC, Asia-Pacific, Virtual Reality, Augmented Reality, Consumer Insights The Asia-Pacific region is no stranger to the craze for virtual and augmented reality that’s currently sweeping the globe.

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. .

Help 79

How the Broad Match Modifier Can Amplify Your PPC Efforts

EMagine B2B Blog

With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy?

PPC 72

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Graded Comparisons: Wix vs. Squarespace vs. Weebly

ClearVoice

Wix, Weebly or SquareSpace: Which is the best website solution for small businesses and entrepreneurs? Each has a multitude of strengths, but they all have a few weaknesses to consider, too. The right choice for you depends on your web design proficiency, expectations, and business type.

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram.

Lazarus Effect

Brandwatch Marketing

Consumer Electronics, APAC, Asia-Pacific, APAC Region, Halograms, Consumer Insights Holograms aren’t new technology; in fact they’ve been around for a long time now, but they still seem to have the power to fascinate, surprise and disturb people.

10 Illuminating Questions To Ask During Phone Interviews

Zoominfo

If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Networked Lifestyles

Brandwatch Marketing

Consumer Electronics, APAC, Asia-Pacific, Internet of Things, IoT, Consumer Insights One of the hottest topics in consumer electronics is the Internet of Things (IoT).

Matt’s App of the Week: CaringBridge

Heinz Marketing

Late last year we found out that one of our own had cancer. Through a series of procedures and medical leaves, she’s been incredibly brave and made a ton of progress. And as you would imagine, throughout all of this there are countless people (family members, friends, colleagues, etc.) who want to know what’s going on, get updates on how she’s doing, and generally provide as much support as possible – even when we don’t see her on a daily basis.

The Problem With Lack of Differentiation

Messages that Matter

Surprise! You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed. It […

The Ultimate List of Digital Experience Conferences

E-Spirit

Are you a Digital Marketer looking to up your digital experience game? It’s no small task given the speed at which this market is continuously evolving, but we’re going to make it a little easier for you

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Missing Link to Your Account Based Marketing Strategy: Knowing What Companies Are on Your Site

Leadfeeder

Despite its popularity, the traditional inbound marketing funnel isn’t right for every business. You know this. When each of your customers is a high-value, enterprise account, all the top-of-funnel content in the world won’t help you convert them. That’s where account-based marketing (ABM) comes into play. But here’s the thing: too many businesses are running headlong into ABM campaigns completely blind.