Mon.Jan 15, 2018

How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

Marketing Insider Group

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group.

5 Time Management Tips From an Expert*

Modern B2B Marketing

*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think).

27 Reasons Why Your Content Sucks

Content Marketing Institute

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.

SERP 25

Customer Experience Is A Team Sport

VisumCX

90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

How to Manage Relationships with Your Customers Effectively

Marketing Insider Group

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” ” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]. The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group. Marketing Strategy

Documentum – How to make it better – 2018 Blog Series

Technology Services Group

Based on feedback from multiple clients, TSG will be conducting a 2018 blog series on how to make Documentum better based on our 20+ years of client experience. Over the course of the next several weeks, we will be sharing best practices with both new posts as well as some of refreshed versions of our […]. Amazon Case Study Consumer Interface Portal Documentum Open Text

How Can B2B Social Media Best Fit Into Your Demand Generation Plan?

emedia

Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan.

Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

What’s the Difference Between a B2B Demand Generation and Lead Generation Strategy?

Overground

Many marketers often find it difficult to understand the difference between B2B Demand Generation and lead generation strategy. We break it down for you

Which Content Syndication Networks Are Right for You?

PureB2B

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts in front of a different audience, who would otherwise not even know it exists.

5 Top Tips for Getting Guest-Published

Leadspace

Content marketing just keeps getting harder. The more content out there, the harder it is to get noticed, the harder we try to produce better content, the greater the volume of attention-grabbing content increases, the harder it is to get noticed… You get the point. That’s why rather than focusing on quantity, it’s quality and placement that matter most.

On the Horizon: Human Connections in APAC and Beyond

Experience Marketing Insights

How digital trends bring us and our worlds closer together

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.