Wed.Sep 26, 2018

5 Must-Have Tips for Successful Account Based Marketing

Marketing Insider Group

Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. These target accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall.

Building Your Lead Generation Technology Stack


A technology stack is a set of software or online technology that works together to fulfill a process within a business. Technology stacks work within many different industries and for many different processes, from web development to mobile application development and more. lead generation

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7 Ways to Build Lasting Customer Relationships

Modern Marketing

Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? And no.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Whiteboard Wednesday: 5 Steps to Overcome Sales Objections (Steve Bryerton)


Remember that last sale that you made where you ran into an objection? It’s tough, right? Of course it is. We all know that selling doesn’t really start until we run into an objection. So that’s what we’re going to focus on in today’s Whiteboard Wednesday.

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More Trending

Report: 88% of B2B Buyers Prefer to Meet with Marketers During the Buying Process

KoMarketing Associates

Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments.

5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Tony Zambito

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions.

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help.

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Why Top Brands Win with Transparency


“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” — Seth Godin. Consumers Choose Companies They Trust. Although often overlooked, companies with top-notch marketing emphasize privacy and transparency.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally


Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape.

Using EQ to Sell More


xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional bond with their prospective buyers.

Christie Mims: Coach Pony


Christie Mims is a professional and certified coach who built her coaching business, The Revolutionary Club, into a Forbes Top 100 for careers. After serving over 1,000 clients, she got a ton of questions on how she did it, and Coach Pony was born.

Only B2B - Untitled Article

Only B2B

B2B Demand Generation Hacks Only I Can Tell Demand generation ideas is crucial to any successful business – big or small; new or old. Without demand generation, it. The post appeared first on ONLY B2B. blogs Demand Generation demand generation hacks

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

5 Ways to Build a Better Employer Brand


Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ).

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9 Fun (Not Cheesy) Ice Breaker Games Your Employees Will Enjoy


Asking "How is everyone?" at the beginning of every meeting isn't always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker.

Using EQ to Sell More.


xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional bond with their prospective buyers.

How we’re redoubling our customer experience efforts in a time of constant change

Sprout Social

One of the most powerful aspects of social media is the way it’s rapidly evolved to become part of the fabric of both society and commerce. And no time has seen more change than the past six months.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Ultimate Guide to Virtual Reality


Imagine your favorite vacation. Where was it? What did you do? Who went with you? How was the weather? What were you wearing? Can you remember every little detail?

How to Use Content to Market to Buying Committees

G2M Solutions

This article was originally published the LinkedIn Marketing Blog. When it comes to modern content marketing one key challenge is creating content that's relevant for each decision maker, at scales, without killing yourself. You’ve got your work cut out for you! Here's how to tackle the challenge.

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Unriddled: A Secret Google Memo, Alexa Microwave, and More Tech News You Need


"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need.

Announcing Amplify's New Machine Learning Capabilities and Guided A/B Testing


The pressure and expectation of sales reps to be more efficient and effective at their trade, more focused on higher profitability, and more reliant on data rather than intuition can feel like an uphill climb perpetuated by innovation - AI, Machine learning, data science, etc. And the truth is, it shouldn’t be! It should be a downhill roller coaster fueled by data science and controlled by the rep, taking the rep straight to the cash prize.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

What is a Product SKU? A 2-Minute Rundown for Retailers


The business world is chock-full of unnecessary and silly acronyms that describe meaningless ideas, like TED (tell, explain, and describe to me).

Your Three-Step Approach to Account-Based Marketing Success


Marketers have long believed that consumers and business buyers’ paths to purchase are inherently different. B2C vs. B2B. Consumers, the thinking goes, want to forge personal connections with brands through a series of connection points, typically consulting with friends and family for second (or third) opinions. Their path to purchase looks less like a straight line and more like a circular pattern of touchpoints. B2B buyers , as the term implies, are all business, the thinking goes.

Why I'm Worried About the Future of VR


It's not often that I leave a tech conference keynote feeling like I just attended an academic seminar in which I had mistakenly enrolled. Of course, being a natural cynic, I have left them with skepticism. Will that product actually ever roll out?"

The Data Protection Officer: All You Need To Know


The EU General Data Protection Regulation (GDPR) was enforced in May 2018 and for the first time in the EU required the appointing of a Data Protection Officer (DPO).

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Announcing a New Book on Maximizing Donations


With #GivingTuesday just a few short months away, we want to tell you about a resource that can help you drive the most donations possible. A new book available for Kindle, Getting the Most From Giving: How to Maximize Donations for Your Nonprofit, details how any nonprofit, regardless of size, can.

Leveraging Disruption to Jumpstart Your Company

KEO Marketing

To claim the lead in today’s competitive marketplace, you need to leverage disruptive innovation to jumpstart your company down a path towards radical change. Most industries today are experiencing innovation sparked by radical change and disruption in the business environment.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future


Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018.