Wed.Sep 26, 2018

5 Must-Have Tips for Successful Account Based Marketing

Marketing Insider Group

Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. These target accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall.

Building Your Lead Generation Technology Stack

Reachforce

A technology stack is a set of software or online technology that works together to fulfill a process within a business. Technology stacks work within many different industries and for many different processes, from web development to mobile application development and more. lead generation

7 Ways to Build Lasting Customer Relationships

Modern Marketing

Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? And no.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Whiteboard Wednesday: 5 Steps to Overcome Sales Objections (Steve Bryerton)

DiscoverOrg

Remember that last sale that you made where you ran into an objection? It’s tough, right? Of course it is. We all know that selling doesn’t really start until we run into an objection. So that’s what we’re going to focus on in today’s Whiteboard Wednesday.

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7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Tony Zambito

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions.

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help.

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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Top Brands Win with Transparency

Modern B2B Marketing

“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” — Seth Godin. Consumers Choose Companies They Trust. Although often overlooked, companies with top-notch marketing emphasize privacy and transparency.

Christie Mims: Coach Pony

Ontraport

Christie Mims is a professional and certified coach who built her coaching business, The Revolutionary Club, into a Forbes Top 100 for careers. After serving over 1,000 clients, she got a ton of questions on how she did it, and Coach Pony was born.

B2B Content Strategy & Development: Top Challenges to Address

Launch Marketing

Crafting and carrying out a content marketing strategy continues to be one of the top marketing challenges of organizations that we work with.

5 Ways to Build a Better Employer Brand

Zoominfo

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ).

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Google Releases Two New Ad Formats: Their Role in Vertical Search

Brightedge

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. These types of searches deliver a more precise experience, helping users zero in on what interests them specifically.

Only B2B - Untitled Article

Only B2B

B2B Demand Generation Hacks Only I Can Tell Demand generation ideas is crucial to any successful business – big or small; new or old. Without demand generation, it. The post appeared first on ONLY B2B. blogs Demand Generation demand generation hacks

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Infographic: Email And The Millennial Consumer

Liveintent

So if you’ve been following our infographic series, you now know how people are addicted to email and why email is an important channel for marketers to connect with consumers.

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Using EQ to Sell More.

xiQ

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional bond with their prospective buyers.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Announcing Amplify's New Machine Learning Capabilities and Guided A/B Testing

Outreach

The pressure and expectation of sales reps to be more efficient and effective at their trade, more focused on higher profitability, and more reliant on data rather than intuition can feel like an uphill climb perpetuated by innovation - AI, Machine learning, data science, etc. And the truth is, it shouldn’t be! It should be a downhill roller coaster fueled by data science and controlled by the rep, taking the rep straight to the cash prize.

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Your Three-Step Approach to Account-Based Marketing Success

Hatchbuck

Marketers have long believed that consumers and business buyers’ paths to purchase are inherently different. B2C vs. B2B. Consumers, the thinking goes, want to forge personal connections with brands through a series of connection points, typically consulting with friends and family for second (or third) opinions. Their path to purchase looks less like a straight line and more like a circular pattern of touchpoints. B2B buyers , as the term implies, are all business, the thinking goes.

The Data Protection Officer: All You Need To Know

Valasys

The EU General Data Protection Regulation (GDPR) was enforced in May 2018 and for the first time in the EU required the appointing of a Data Protection Officer (DPO).

Announcing a New Book on Maximizing Donations

JotForm

With #GivingTuesday just a few short months away, we want to tell you about a resource that can help you drive the most donations possible. A new book available for Kindle, Getting the Most From Giving: How to Maximize Donations for Your Nonprofit, details how any nonprofit, regardless of size, can.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018.

How unexpected tools can make your organization more productive

JotForm

Our obsession with personal productivity has never been stronger. From 6 am meditations to reading 100 books a year, it feels like we’re all trying to cram more into our waking hours. And there’s nothing wrong with trying to make the most of your life — and your work. But while we’re busy journal. Backstage

Grow Your Expertise With SendGrid Academy as Your Guide

SendGrid

Navigate the email landscape with SendGrid Academy. This free learning community offers quick courses on a range of email strategies, obstacles, and more. The post Grow Your Expertise With SendGrid Academy as Your Guide appeared first on SendGrid. Email Marketing

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CRM, MAS, and ABM – The Tech Stack Trifecta

DemandBase

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Tech stacks are anchored by these systems with a dozen or more technologies loosely tethered to them. Countless resources are put into scrubbing, reconciling, and enriching the data contained in them. They are the source of truth – for better or for worse.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.