Marketing Insider Group
SEPTEMBER 26, 2018
Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. These target accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of […].
Zoominfo
SEPTEMBER 26, 2018
Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding.
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Marketing Insider Group
SEPTEMBER 26, 2018
Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.
Tony Zambito
SEPTEMBER 26, 2018
The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DiscoverOrg
SEPTEMBER 26, 2018
Remember that last sale that you made where you ran into an objection? It’s tough, right? Of course it is. We all know that selling doesn’t really start until we run into an objection. So that’s what we’re going to focus on in today’s Whiteboard Wednesday. Objections are something we hate hearing in sales – but if we’re honest with ourselves, we realize that in order to sell effectively, we have to hear objections during a sale cycle.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2018
“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” — Seth Godin. Consumers Choose Companies They Trust. Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Tech giants such as Apple and Google are in part so successful because of the trust built within their enormous user base.
Hubspot
SEPTEMBER 26, 2018
Asking "How is everyone?" at the beginning of every meeting isn't always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker. The best ice breakers have the power to strengthen coworker bonds, stimulate better brainstorming sessions, and create an atmosphere of inclusivity. But it's easier said than done, and the wrong ice breaker questions can lead to awkwardness or even increased tension.
Buffer
SEPTEMBER 26, 2018
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself.
Content Marketing Institute
SEPTEMBER 26, 2018
Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
xiQ
SEPTEMBER 26, 2018
xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional bond with their prospective buyers. My thoughts on how xiQ and AI is helping sellers gain empathy and connect at an emotional level with their prospects. The post Using EQ to Sell More appeared first on xiQ inc.
Outreach
SEPTEMBER 26, 2018
The pressure and expectation of sales reps to be more efficient and effective at their trade, more focused on higher profitability, and more reliant on data rather than intuition can feel like an uphill climb perpetuated by innovation - AI, Machine learning, data science, etc. And the truth is, it shouldn’t be! It should be a downhill roller coaster fueled by data science and controlled by the rep, taking the rep straight to the cash prize.
Ontraport
SEPTEMBER 26, 2018
Christie Mims is a professional and certified coach who built her coaching business, The Revolutionary Club, into a Forbes Top 100 for careers. After serving over 1,000 clients, she got a ton of questions on how she did it, and Coach Pony was born. She says if you want a real and honest, no holds […]. The post Christie Mims: Coach Pony appeared first on The ONTRAPORT Blog.
Sprout Social
SEPTEMBER 26, 2018
One of the most powerful aspects of social media is the way it’s rapidly evolved to become part of the fabric of both society and commerce. And no time has seen more change than the past six months. Between GDPR, social’s growing role in global politics and the importance of privacy, social networks have experienced significant and fundamental change.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Only B2B
SEPTEMBER 26, 2018
B2B Demand Generation Hacks Only I Can Tell Demand generation ideas is crucial to any successful business – big or small; new or old. Without demand generation, it. The post appeared first on ONLY B2B.
BenchmarkONE
SEPTEMBER 26, 2018
Marketers have long believed that consumers and business buyers’ paths to purchase are inherently different. B2C vs. B2B. Consumers, the thinking goes, want to forge personal connections with brands through a series of connection points, typically consulting with friends and family for second (or third) opinions. Their path to purchase looks less like a straight line and more like a circular pattern of touchpoints.
xiQ
SEPTEMBER 26, 2018
xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional bond with their prospective buyers. My thoughts on how xiQ and AI is helping sellers gain empathy and connect at an emotional level with their prospects. The post Using EQ to Sell More. appeared first on xiQ inc.
G2M Solutions
SEPTEMBER 26, 2018
This article was originally published the LinkedIn Marketing Blog. When it comes to modern content marketing one key challenge is creating content that's relevant for each decision maker, at scales, without killing yourself. You’ve got your work cut out for you! Here's how to tackle the challenge.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
JotForm
SEPTEMBER 26, 2018
Our obsession with personal productivity has never been stronger. From 6 am meditations to reading 100 books a year, it feels like we’re all trying to cram more into our waking hours. And there’s nothing wrong with trying to make the most of your life — and your work. But while we’re busy journal.
Brightedge
SEPTEMBER 26, 2018
Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. These types of searches deliver a more precise experience, helping users zero in on what interests them specifically. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […].
DemandBase
SEPTEMBER 26, 2018
B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Tech stacks are anchored by these systems with a dozen or more technologies loosely tethered to them. Countless resources are put into scrubbing, reconciling, and enriching the data contained in them.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
JotForm
SEPTEMBER 26, 2018
Email marketing isn’t just a form of marketing that can drive traffic and revenue to your website. It is part of a greater online business strategy with many components and moving parts that should all have a common goal. Every time you send a series of messages to a target demographic of subscriber.
Liveintent
SEPTEMBER 26, 2018
So if you’ve been following our infographic series, you now know how people are addicted to email and why email is an important channel for marketers to connect with consumers. This week we bring you an infographic that’s all about millennials and their love for email, proving these consumers aren’t shunning email in this digital age.
Hubspot
SEPTEMBER 26, 2018
It's not often that I leave a tech conference keynote feeling like I just attended an academic seminar in which I had mistakenly enrolled. Of course, being a natural cynic, I have left them with skepticism. "Will that product actually ever roll out?" "Does the technology really work the way it appears to in video demos?". But today's opening keynote at Oculus Connect -- Facebook's annual virtual reality (VR) mega-conference -- was different.
Valasys
SEPTEMBER 26, 2018
The EU General Data Protection Regulation (GDPR) was enforced in May 2018 and for the first time in the EU required the appointing of a Data Protection Officer (DPO). Appointing a Data Protection Officer is a mandatory obligation that forms a key part of the strengthened accountability responsibilities that are found in the GDPR. This is alongside with other new obligations on organizations like carrying out data protection impact assessments; implementing the principles of privacy by design and
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
33Across
SEPTEMBER 26, 2018
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff.
JotForm
SEPTEMBER 26, 2018
With #GivingTuesday just a few short months away, we want to tell you about a resource that can help you drive the most donations possible. A new book available for Kindle, Getting the Most From Giving: How to Maximize Donations for Your Nonprofit, details how any nonprofit, regardless of size, can.
33Across
SEPTEMBER 26, 2018
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff. The post All Viewable, All the Time: 33Across Launches AttentionX Marketplace appeared first on 33Across.
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