Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ?

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

33Across

JULY 22, 2018

What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat's tools competing with Facebook, and how last-minute video ads are winning. The post Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads appeared first on 33Across.

Ads 54

Ads Video Marketing Tools Buzz 54

Hubspot

JULY 22, 2018

Selling Skills. Educate prospects with new ideas and perspectives. Collaborate with prospects. Demonstrate potential return on investment. Listen to prospects. Understand prospect needs. Help prospects avoid obstacles. Craft a compelling solution. Accurately depict the purchasing process. Connect with prospects personally. Differentiate based on value.

Work Management 100

Work Management Marketing Management Lead Ranking Case Studies 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Heinz Marketing

JULY 22, 2018

We’ve directly tested and experimented with literally dozens of project management, task management and team collaboration tools in the past few years. Typically, the richer the functionality the harder it is to use. Taskade may have solved that problem with some great design and integration across machines and platforms. It’s a combination of project list, project management/collaboration and to-do lists.

Design 41

Design Features Examples Tools 41

PureB2B

JULY 22, 2018

A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services. It’s far from impossible, but acquiring both clients and prospects is a process that needs to be taken seriously. To expand your customer base, you need to have a robust lead generation strategy. You’d think that the connection between leads and revenue would mean that most companies have figured out the best ways to collect prospect data.

Lead Ranking 62

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 62

TaylorMadeIn KEW

JULY 22, 2018

Photo by Rhett Wesley on Unsplash. In October of last year, the CNN news network in the US launched a new ad campaign. The 30-second advert shows an apple against a white backdrop with a simple voice-over: ‘ This is an apple. Some people might try to tell you that it’s a banana. They might scream, banana, banana, banana over and over and over again.

B2B Marketing 59

B2B Marketing B2B Paid Search Agency Allocation 59

chiefmartech

JULY 22, 2018

Want to attend MarTech in Boston this fall, October 1-3? (If you’re a hybrid marketing technologist — or a marketing executive who depends on them — the answer should be, “Of course!”) Then this is the last week to get tickets at the lowest “alpha” rate — prices go up on Sunday, July 29. Since our first sneak peak of the MarTech agenda last month, we’ve added three exciting new keynote speakers: Michael Tidmarsh , CTO of Ogilvy Worldwide.

Work Management 41

Work Management Marketing Management Conference Peer-to-peer 41