Tony Zambito
NOVEMBER 15, 2020
Some of our all-time favorite movies involve an actress or actor transforming into a character that made them entirely unrecognizable. Through the use of make-up, prosthetics, and costumes, an actor and actress can perform as a historical or fantastical figure. A most recent example is the 2019 movie , Judy. Which was about the life of the late actress and singer Judy Garland.
chiefmartech
NOVEMBER 15, 2020
Ops is sexy these days. In martech land , it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops under one umbrella, often reporting up to a chief revenue officer (CRO) or chief customer officer. The coalescence of these functions has been driven partly by shared DNA — there’s some similarity in the kinds of work each of these ops teams performs (e.g., automation, analysis, enablement, orchestration, et
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Spiralytics
NOVEMBER 15, 2020
Harness the power of social media! This guide will teach you everything you need to know about social commerce and shoppable posts. The post Everything You Need to Know About Social Commerce and Shoppable Posts appeared first on Spiralytics Inc.
B2B Marketing Directions
NOVEMBER 15, 2020
Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May. In July, I published a post ( Research Highlights How COVID-19 Has Changed B2B Buyer Behavior s ) that described the results of an April survey conducted by Wunder
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Brit Agency
NOVEMBER 15, 2020
With more than 706 million members, many of whom have buying power within the companies that they work for, LinkedIn represents a great marketing opportunity for B2B businesses.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
NOVEMBER 15, 2020
No matter how many years you’ve worked as a professional writer, how many classes you’ve taken, degrees you’ve earned, or bylines and clients you’ve landed — we all make mistakes. And sometimes, it’s the same errors over amd over again. Personally, I’ve been writing and editing for 12 years, and there are still some grammar and spelling mishaps I make regularly.
Sage Marketing
NOVEMBER 15, 2020
Especially these days during COVID-19 , when face-to-face interactions are limited, content for the sake of content is not enough. Today more than ever, it is all about creating high-quality content with real added value for your target audience. COVID-19 forced salespeople to stay grounded. They can’t travel as they used to and they need to communicate digitally instead of using traditional ways.
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