Conductor

JULY 18, 2022

Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant. When thinking about optimizing content, your top priority should be search intent. This is something we may take for granted, but it’s the exact reason why search intent is so important. Monthly search volume is nice to have, but since it’s impossible to create demand, we need to align our high-quality content and our product landing pages with the custome

Intent 64

Intent SERP Television marketing Content 64

Oktopost

JULY 18, 2022

Olivia Messina takes on a solo episode to discuss burnout and share her best tips to avoid it! . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. How do you unplug when being plugged in is your job? How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media?

Social Media 69

Social Media Media Top of Funnel Youtube 69

Buffer

JULY 18, 2022

In early 2011, I decided to take a massive leap of faith and do something I had been putting off for quite some time—quit a stable job and start my public relations agency. I knew this would be challenging. But, I wasn’t ready to live with the regret of not trying. So, on I went and launched Prohibition PR. What a ride this has been. I started with a small personal blog discussing new social media trends and issues.

PR 99

PR Paid Search Agency Ideal Customer Profiles Advertising Agencies 99

Zoominfo

JULY 18, 2022

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. If you don’t do that, you can’t close the deal — no matter how well you do your job. In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them.

Work Management 130

Work Management Marketing Management Urgency Marketing Social Media 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JULY 18, 2022

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

Best Practices 140

Best Practices Content Tools SEO 140

Search Engine Journal

JULY 18, 2022

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.

Creativity 132

Creativity Advertisements Advertising Google 132

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Content Marketing Institute

JULY 18, 2022

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.

Thought Leadership 121

Thought Leadership Validation Content Paid Search Agency 121

DivvyHQ

JULY 18, 2022

Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all your ducks in a row can be challenging without a system for centralizing everything. That’s where a digital asset management platform saves the day. Here's a quick guide to help you find one that's right for your team.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Organization 120

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

JULY 18, 2022

Email delivers a return on investment of 3600%, making it the best digital marketing strategy. The fact that email is free and highly effective means it’s prime for driving revenue. However, there’s one nuisance that hangs around email marketing like a bad smell, and that’s junk email. As of September 2021, out of 105 billion… The post What Are Spamhaus and SpamCop?

Advertising Benchmark 116

Advertising Benchmark Email Marketing Marketing & Strategy Marketing Strategy 116

Heinz Marketing

JULY 18, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. A solid marketing strategy takes into consideration your target audience, messaging that resonates with your audience, and timing. It also makes sure to meet the buyer where they are in their journey and through proper channels.

Paid Search Agency 117

Paid Search Agency Ads Planning Top of Funnel 117

Sprout Social

JULY 18, 2022

This summer’s hottest pastime isn’t sports or patio dining. Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. Maas , don’t worry.

Brand Identity 109

Brand Identity Branding Work Management Landing Pages 109

Heidi Cohen

JULY 18, 2022

Use this Ultimate Web 3.0 Glossary to stay up-to-date with this evolving new environment. The post Web 3.0 Glossary: The Ultimate List You Need appeared first on Heidi Cohen.

Social Marketing 106

Social Marketing Marketing 106

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Social Media

Martech

JULY 18, 2022

It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators.

Digital Experience Platform 99

Digital Experience Platform Intent Signal Account Based Marketing ABM 99

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. But how can marketers ensure teams across different departments (e.g., sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency acros

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Bannersnack

JULY 18, 2022

2 minutes read We experimented with TikTok ads vs. Instagram Reels ads in October 2021 to see which of the two brought better results, and the outcome came as a surprise. For this first experiment, we used a 15-second product video on both platforms, and some people pointed out that a product video may not be the best choice for TikTok. We’re also aware that it’s important to have content suited for each platform to reach the best results.

Case Study 98

Case Study Case Studies Ads Studies 98

SmartBug Media

JULY 18, 2022

You’ve worked hard to put your brand and products out into the world. But what e-commerce customer experience have you created for your potential buyers pre- and post-purchase? Are you able to capture their attention and interest immediately, keeping them on your website? Do you have an efficient onboarding process should they decide to purchase or join your email list?

SMS 98

SMS Communities Purchase Loyalty 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

JULY 18, 2022

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. That’s especially difficult for contact centers, where siloed data, disconnected systems and labor shortages already lead to long wait times. While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS).

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Visitor Queue

JULY 18, 2022

The idea of identifying your website visitors is an idea that almost every marketer has thought of. With only 2% of website visitors converting, the idea of finding out who is on your website, along with what they’re interested in, is always interesting. And, it’s easier than you might think to identify your website visitors. […]. The post What Are The Best Ways to Identify Website Visitors?

Marketing Websites 94

Marketing Websites Best Practices Traffic Lead Generation 94

Search Engine Journal

JULY 18, 2022

Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize On An Ecommerce Site To Drive Sales appeared first on Search Engine Journal.

eCommerce 91

eCommerce Optimization SEO 91

SendGrid

JULY 18, 2022

Send flawless emails (every time) by following the steps in our email marketing checklist before you press send. The post Ultimate Email Marketing Checklist (22 Best Practices) appeared first on SendGrid.

Email Marketing 89

Email Marketing Practices Best Practices Press 89

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

JULY 18, 2022

Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat. The post Instagram Adds In-Chat Payment Feature appeared first on Search Engine Journal.

Features 87

Features Order 87

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. But how are they tracking that? In a CRM? Maybe just in shared spreadsheets. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

Search Engine Journal

JULY 18, 2022

Creating top-quality content requires top-notch content writers. Here's how to find them, according to content experts Robert Rose and Rebecca Lieb. The post How To Find Talented Writers To Fuel Top Quality Content Creation appeared first on Search Engine Journal.

Content 86

Content 86

Martech

JULY 18, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. It’s not a nice thing to have, it’s a necessity.

Paid Search Agency 82

Paid Search Agency Marketing Management Case Studies Acquisitions 82

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ActiveDEMAND

JULY 18, 2022

The New Funnel Builder. ActiveDEMAND’s easy-to-use workflow editor just learned a new trick: Funnel View. Funnel View is a special, second view of a campaign that makes it easy to show clients and stakeholders how a specific campaign might work, why you need to optimize a landing page, why you may need more budget for advertising, or just to jot down ideas on how a particular campaign should work.

Top of Funnel 77

Top of Funnel Funnel Advertising Landing Pages Marketing Funnels 77

Optinmonster

JULY 18, 2022

Are you looking for the best popup software to generate leads, but aren’t sure which one will work best for you? OptinMonster and Popupsmart are popular popup software available in the market. Both come with important features to grow an email list and generate sales. But which one is the best tool for scaling your business? In this article, we’ll compare OptinMonster and Popupsmart in different categories to find out the best of the two.

Best Practices 75

Best Practices Comparison Trigger Marketing Template 75

Search Engine Journal

JULY 18, 2022

Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. The post Snapchat Launches On Desktop For Premium Members appeared first on Search Engine Journal.

Features 75

Features 75