Thu.Jan 23, 2020

The Difference Between Keywords and Topics

MarketMuse

Bewildered with the difference between topics and keywords. This post will clear up the confusion. The post The Difference Between Keywords and Topics appeared first on MarketMuse. Keyword Research

7 Little-Known Ways The Right Email Delivery Tools Skyrocket Email Marketing Performance Metrics

Square 2 Marketing

Regardless Of Size, Companies Have To Stay In Touch With Their Prospects And Customers — Email Is Still The Best Way. Like it or not, we’re all addicted to our email. We check it constantly. We have it in our pockets, in our cars and now on our TVs at home.

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5 Enviable B2B Website Examples & Why We Love Them

Lake One

Have you ever visited a website that you can’t click out of fast enough? Maybe it has a poor user experience, hard to navigate, visually unappealing, or just not worth the eyeball-time? We’ve all been there. But why? We all know that a company’s website is its digital storefront.

Automate Your Wealth Management Marketing Processes

Act-On

Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Create Interactive Tools That Captivate Your Audience

Contently

Let’s say you’re the head of user experience at your company. Part of your job includes performing regular audits and checkups of your site. Since you’re interested in testing the load time of your web pages, you Google “test page load time.”

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How B2B Marketers Can Contribute to EBITDA: 7 Best Practices

Heinz Marketing

By Matt Heinz , President & Founder at Heinz Marketing. For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like).

Landing Page Ideas That Are Strikingly Simple (and Actually Work)

Optinmonster

Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? Getting higher conversion rates is basically the holy grail of digital marketing. In this article, we share landing page ideas that will get those conversion rates soaring.

What Is Content Governance and Do You Really Need It?

DivvyHQ

Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it. To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process.

The Power of Simplicity: 5 of the Best Password Reset Emails

Litmus

What’s something that half of all internet users do four times a year? Forget their password. Not everyone fares so well, though. A little over 25% of people forget their password at least ten times a year, and 7% have to reset one of their passwords more than 16 times a year.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Top Design Trends in 2020

Marketing Insider Group

With each passing year, trends fade and new ones submerge into the world. This especially holds true within the digital landscape as well. Not only is it a new year, but we have entered a whole new decade. Since then, we have witnessed a lot of hit and miss trends in the digital era.

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How to Do Diversity and Inclusive Content Marketing That Matters

Content Marketing Institute

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.

Millennial B2B Buyers: 3 Things You Need to Know!

The Mx Group

The post Millennial B2B Buyers: 3 Things You Need to Know! appeared first on The Mx Group

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Global Expansion Into New Markets | How to Grow Your Business

Marketo

Any business that experiences growth at home, looks further afield to expand their success. Expanding into global markets presents different challenges and approaches that work for one company may not work for another.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Managing Social for the UK Embassy: The Insider’s View

SocialBakers

When it comes to social media management, people usually think of managing a brand’s profiles. But when people, especially those living outside of their home country, go looking for information, their local embassy is often one of the first destinations.

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2020 Tips: Developing Buyer Personas

Sharpspring

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas?

What is UX/UI design

Altitude Branding

The term UX originated in 1993 in the depths of Apple Corporation, the decryption sounds like User eXperience. With the growing popularity of mobile devices, this concept came into fashion and began to be used everywhere.

How to use content to increase employee engagement, retention, and happiness

Scoop.it

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Lead Nurture for Beginners: Everything You Need to Know

Hatchbuck

One of our biggest goals of inbound marketers is converting leads to customers. We want to not only attract people to our website but once they’re there, it’s crucial to funnel them into our sales process via email nurture campaigns. . Well, there’s a lot to be gained from effective lead nurturing.

6 Questions to Help Create Better Buyer Personas

ClearVoice

In many professional marketers’ opinions (including mine!), creating buyer personas is one of the most fun parts of brand strategy. Buyer personas are fictional representations of target customers, that are created by your marketing team to personify a customer segment.

Why Face-2-Face Customer Meetings are Still Relevant

Jifflenow

In the Internet era, it still makes sense to travel to B2B meetings. In the good old days, people used to fly to various cities to conduct business and shake hands on deals.

4 Reputational Marketing Strategies Your Social Team Needs Now

DrumUp

Reading Time: 6 minutes Social media and general marketing can often be categorized as separate entities, but they actually work in tandem far more often than people think. Social media, in particular, has become an increasingly influential force in branding and content marketing efforts.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

Hubspot

From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That's why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click "purchase" when they otherwise might've hesitated.

Why Face-2-Face Customer Meetings are Still Relevant

Jifflenow

In the Internet era, it still makes sense to travel to B2B meetings. In the good old days, people used to fly to various cities to conduct business and shake hands on deals.

Google Updates Its Best Practices Documentation For Mobile-First Indexing

PageTraffic

Google has updated its best practice on mobile-first indexing with a substantial amount of additional information. The document has been designed to enable site owners to ensure that they are. Please visit PageTraffic Buzz for the full article. Google Industry News Mobile Search

How to Execute Account-Based Marketing In 2020

Unbound B2B

Introduction. With each new year comes the opportunity for reinvention. What’s past is prologue, after all: now’s the time to achieve something new and take your business to the next level.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Google Won’t Repeat Listings Which Earn Featured Snippets On Its First Page

PageTraffic

Danny Sullivan, Google’s public search liaison, announced on Wednesday that pages that earn a featured snippet wouldn’t be repeated as a regular search result on Google search’s first page. Instead, Please visit PageTraffic Buzz for the full article. Google Industry News

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How to Execute Account-Based Marketing In 2020

Unbound B2B

Introduction. With each new year comes the opportunity for reinvention. What’s past is prologue, after all: now’s the time to achieve something new and take your business to the next level.

Top SEO Trends to Watch Out in 2020

PageTraffic

Towards the end of 2019, Google introduced a new algorithm that partly started off possible trends for the next year. Keeping a keen eye on the trends will help website owners improve their ranking. Please visit PageTraffic Buzz for the full article. Digital Marketing

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