Thu.Jan 23, 2020

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The Difference Between Keywords and Topics

MarketMuse

Bewildered with the difference between topics and keywords. This post will clear up the confusion. The post The Difference Between Keywords and Topics appeared first on MarketMuse.

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7 Little-Known Ways The Right Email Delivery Tools Skyrocket Email Marketing Performance Metrics

Square 2 Marketing

Regardless Of Size, Companies Have To Stay In Touch With Their Prospects And Customers — Email Is Still The Best Way. Like it or not, we’re all addicted to our email. We check it constantly. We have it in our pockets, in our cars and now on our TVs at home. Most people make checking, sorting and dealing with email the first thing they do upon waking up or arriving at the office.

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5 Enviable B2B Website Examples & Why We Love Them

Lake One

Have you ever visited a website that you can’t click out of fast enough? Maybe it has a poor user experience, hard to navigate, visually unappealing, or just not worth the eyeball-time? We’ve all been there. But why? We all know that a company’s website is its digital storefront. If that same company has an actual office, they likely, or hopefully, spent some time and money to make sure it looks nice and is a comfortable space for their employees and visiting customers.

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How to Create Interactive Tools That Captivate Your Audience

Contently

Let’s say you’re the head of user experience at your company. Part of your job includes performing regular audits and checkups of your site. Since you’re interested in testing the load time of your web pages, you Google “test page load time.” That’s how you find Pingdom. Rich with reliable data and takeaways about the speed of any web page, Pingdom’s performance tool is useful for anyone who deals with website testing.

Tools 166
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Global Expansion Into New Markets | How to Grow Your Business

Adobe Experience Cloud Blog

Any business that experiences growth at home, looks further afield to expand their success. Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

Planning 152

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3 Best Experiential Marketing Examples From Events

Martech Advisor

Experiential content is a must-have for brands that want to stand out and engage audiences. Here are some experiential marketing examples to conceptualize events and create real-world interactions with customers. Truly impactful content is relevant, personalized, and can be experienced by your target audiences. Ryan Brown, Head of Brand Strategy, Ceros , defines the characteristics of experiential content, in an interview with MarTech Advisor, “ The overarching characteristic of impactful

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages.

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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: What is multicultural marketing. Five best practices for success in this space. Examples of 2019’s best multicultural marketing campaigns. Multicultural marketing opens new roads for brands to engage with their consumers outside the “majority audience.” It targets specific consumer segments based on ethnic and socio-cultural patterns

Practices 104
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17 of the Best Web Analytics Tools for Your Conversion Optimization Tech Stack

Convert

Some web analytics tools excel at giving you a 360-degree analysis of your website’s performance (think: the ubiquitous Google Analytics), while others give you absolute control and ownership of your data (yeah, unlike Google Analytics!). A few let you collect qualitative data. And a select few unleash the power of artificial intelligence and help you.

Analytics 100
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How B2B Marketers Can Contribute to EBITDA: 7 Best Practices

Heinz Marketing

By Matt Heinz , President & Founder at Heinz Marketing. For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). And with many more advanced marketing teams, the goal is more focused on sales pipeline contribution and revenue influence. And while early stage companies maybe focused on new bookings and top-line growth, companies looking to maximize valuation and accelerate growth are often focused just as much (if not more) on th

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How to use content to increase employee engagement, retention, and happiness

Scoop.it

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help.

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What Is Content Governance and Do You Really Need It?

DivvyHQ

Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it. To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process.

Content 83
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What it Takes to Be a World-Class Email Marketer

Martech Advisor

The ever-evolving landscape of email marketing continues to prove challenging for some organizations. In order to stay ahead of the curve, marketers must incorporate best practices of today while adopting emerging tactics that will prove vital for success in the future. Email marketing continues to become more complex as marketers must adjust to evolving customer preferences, new-era tactics and campaign objectives.

Class 83
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals: An Interview with Loïc Bommersbach of CERN

Brandpoint

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. With over 2.5 million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’

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How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

Hubspot

From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That's why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click "purchase" when they otherwise might've hesitated. Additionally, celebrity endorsements can be highly profitable.

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Lead Nurture for Beginners: Everything You Need to Know

BenchmarkONE

One of our biggest goals of inbound marketers is converting leads to customers. We want to not only attract people to our website but once they’re there, it’s crucial to funnel them into our sales process via email nurture campaigns. . Why? Well, there’s a lot to be gained from effective lead nurturing. Well-nurtured leads are more likely to become brand loyalists, and in turn, advocate your brand to others, serving as stronger partners in the long run.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Power of Simplicity: 5 of the Best Password Reset Emails

Litmus

What’s something that half of all internet users do four times a year? Forget their password. Not everyone fares so well, though. A little over 25% of people forget their password at least ten times a year, and 7% have to reset one of their passwords more than 16 times a year. We’ve all been there, too. You don’t know if you’re on a website that requires a special character or if the company doesn’t allow them in their passwords.

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4 Reputational Marketing Strategies Your Social Team Needs Now

DrumUp

Reading Time: 6 minutes Social media and general marketing can often be categorized as separate entities, but they actually work in tandem far more often than people think. Social media, in particular, has become an increasingly influential force in branding and content marketing efforts. With over 500 million social.

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Revealing the Faces of Incarceration: #SeeAngela

Televerde

Imagine being judged for the rest of your life by the worst mistake you made on the worst day of your life. This is the reality for 2.2M people currently incarcerated in U.S. prisons across the country. But it doesn’t have to be. We’re working to change that narrative by sharing the stories of incarcerated women who work each day to rebuild their lives.

Ethics 69
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Measure Form Usage with Event Tracking - Whiteboard Friday

Moz

Posted by Matthew_Edgar When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Managing Social for the UK Embassy: The Insider’s View

Emplifi

When it comes to social media management, people usually think of managing a brand’s profiles. But when people, especially those living outside of their home country, go looking for information, their local embassy is often one of the first destinations. And increasingly, that includes embassy’s social media accounts.

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The Importance of Communication and Collaboration Throughout the Video Process

Circle Studio

When a firm hires a video production crew to film their next video , whether it be an introduction to a new brand, a vlog for content marketing, or a new video for the website, communication is key in order to have a successful end product. And it’s important to remember that that applies throughout the entire project and not only during the initial pre-production phase.

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AI: The Magic Ingredient for Customer Experience in 2020

Martech Advisor

With the customer experience being table stakes in today’s markets, Srivatsan Laxman, CEO and Co-founder of True Lark, explores how virtual assistants are evolving to improve customer engagement, helping your customers feel known and valued. Customers expect immediate responses from your business – whether booking an appointment or seeking an answer to a question.

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Google Core Update for January 2020

Brightedge

Ninety three percent of B2B buying processes begin with a search, making the information that brands publish critical to the success of their organization. Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the table. We wanted to discuss the best practices for lead generation and techniques with our community.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top SEO Trends to Watch Out in 2020

PageTraffic

Towards the end of 2019, Google introduced a new algorithm that partly started off possible trends for the next year. Keeping a keen eye on the trends will help website owners improve their ranking. Please visit PageTraffic Buzz for the full article.

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Google Core Update for January 2020

Brightedge

Following their stated policy of increased transparency, Google announced on Monday, January 13, 2020, that they had begun to roll out the first core update of the year. They claimed that the update had mostly finished rolling out by the end of the week, but that sites might still see the impact of the update for […]. The post Google Core Update for January 2020 appeared first on BrightEdge SEO Blog.

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6 Questions to Help Create Better Buyer Personas

ClearVoice

In many professional marketers’ opinions (including mine!), creating buyer personas is one of the most fun parts of brand strategy. Buyer personas are fictional representations of target customers, that are created by your marketing team to personify a customer segment. Besides brainstorming with the marketing team and other client-side people, another key exercise for creating buyer personas is the interview.