Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association's (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

B2B Marketing Directions

JANUARY 7, 2018

Early in my consulting career, I worked with a small company that was owned and managed by a husband-wife team. The business had been fairly successful for most of its ten-year history, but when I began working with the company, it had been losing money for more than a year, and was on the verge of going broke. In the course of interviewing the owners and many of the company's employees, the core problem became apparent.

Work Management 49

Work Management Marketing Management Paid Search Agency Marketing & Strategy 49

Heinz Marketing

JANUARY 7, 2018

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. It’s been a week since New Years Day. Are you still following your new years resolutions? I’ve found that key to sticking with new habits and resolutions is having a system that helps me track progress, completion and momentum.

Features 49

Features Email Marketing Product Marketing 49

PureB2B

JANUARY 7, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a way for you to compel your target audience to convert.

Landing Pages 62

Landing Pages Ad Exchange Sales Qualified Leads Lead Capture 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

PureB2B

JANUARY 7, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a way for you to compel your target audience to convert.

Landing Pages 63

Landing Pages Ad Exchange Lead Capture Sales Qualified Leads 63