Fri.Apr 27, 2012

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Trending Sources

Anatomy of a Facebook Timeline

Paul Gillin

This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Click to enlarge. Facebook Wishpond

Why Landing Pages Are an Indispensable Part of Marketing


Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what!

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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A State-of-the-Art Strategy for Maximizing Your Marketing ROI

Modern B2B Marketing

by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Then you can focus your resources on the marketing programs with the greatest return.

3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company.

Is LinkedIn Really a Social Network?

Vertical Response

If you’re on LinkedIn, you more than likely have your work history on it. You probably get connection requests from it all the time. Heck, you may even send your Twitter feed to it. But does all this type of activity justify calling LinkedIn a social network?

Images Might Define Your Online Image Moving Forward


It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. I get that I am exaggerating, but with the direction the online space is headed, it is going to become a rather important principle for businesses to grab on to and then run with. Well, if everyone is doing it and you’re not, that may be a bad thing.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Friday Wrap-up: This Week in B2B Marketing Tips


Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Marketing Automation – Lessons Learned This post from Marketo caught me a bit by

What Are The Differences Between SnapApp's 5 Plan Options? [SnapApp FAQ]


Looking for SnapApp pricing info? Check out our new Pricing page! . ~~~~~~~~~~~~~~~~~. This pricing and plan info is now out of date. We oftentimes become frustrated when we don't have many options to choose from; it limits us from finding or having what we truly want. This does not have to hold true in all situations though, for SnapApp has come to the rescue!