Mon.Aug 01, 2022

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How to Harness the Power of Content Automation


Automation is key to creating a new media empire. Here's how two industry veterans approach the process.

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13 ABM Metrics You Should Be Monitoring Right Now


We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. But in order to make the case for ABM, you’ve got to show results.


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6 Ways To Get Local SEO Clients You Really, Truly Want via @sejournal, @xandervalencia

Search Engine Journal

Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To Get Local SEO Clients You Really, Truly Want appeared first on Search Engine Journal.

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How to Sell in a Recession: 3 Tips Based on Experience


As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. Budgets are reduced or eliminated. Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.

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How Email Marketing Can Support Your Growth When Starting a New Business

Benchmark Email

In the US, there are around 804,398 businesses that have been operating for less than one year. If you’re still in the early days of running a business, you may be looking for strategies for growth. You’ve probably already launched a website, and you could even have social media pages. But have you thought about… The post How Email Marketing Can Support Your Growth When Starting a New Business appeared first on Benchmark Email.

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Structured and Unstructured Content Types: The Quick Guide


What's the difference between structured and unstructured content? And why should your enterprise content team care? There are benefits to understanding the difference, especially when it comes to organizing content, doing content audits, and delving into personalization. Learn more in today's post from Brock Stechman, DivvyHQ Co-Founder.

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Flexible Work Demands New Skills of Leaders

Salesforce Marketing Cloud

If the number of new management books , conferences , and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of company culture — flexible work. . Surveys show that employees want, and employers will oblige, flexible work arrangements where employees work in the office only part of the time.

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8 Help Desk Metrics to Supercharge Customer Support


Your help desk metrics indicate how well your inbound customer support is performing. They allow you to track and monitor whether you are meeting your goals. Without measuring your performance, you won’t know where you can improve or how satisfied your customers are, which can hurt your sales. Learn eight key metrics you should track in your customer support center to ensure you are maximizing your resources and offering the best customer experience.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Most marketers don’t expect ad spend drop until next year


Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . Some 71% think U.S. ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. At the same time, those surveyed are scaling back expectations for this year.

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18 Amazon Affiliate Alternatives

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. If your goal is to generate more revenue, now is a great time to consider additional programs. The main issue is that Amazon recently cut their commission rates. For example, home improvement products were cut from 8% to 3%, and grocery products were slashed from 5% to 1%.

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Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor via @sejournal, @mirandalmwrites

Search Engine Journal

Running out of hours in the day? Perhaps working overtime – or even regular time – isn't the answer. The post Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor appeared first on Search Engine Journal.

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How a Small Marketing Agency Uses Buffer To Manage 10 Clients


Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, Tempt, and how it came about?

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Webinar: Marketers’ secrets to overcoming challenges


MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees will receive a copy of the report. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot.

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How to Create an Email Course to Generate More Leads


Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. They’re also an easy way for business owners and entrepreneurs to test demand for an online course, before you sink a lot of time and money into creating one. In this article, we’ll show you how to create an email course lead magnet for your business.

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Spreadsheets remain critical for marketers


Do manual processes such as inputting data to spreadsheets still play a big role in your working life? That’s the question we put to you and the response was a resounding “Yes.” Among the results we found most surprising in our 2022 MarTech Career and Salary Survey was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with.

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30 Key Interview Questions and Answers for Sales Operations Role


A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. Several organizations realize the importance of this role. However, they have difficulty finding the right people to hire.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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The Customer Experience: Delivering More Than Just a Product

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

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How Does Social Media Factor into Your Profession? W/ Paul Copley


You’re engaging with a candidate, or a prospect, or even a client, and just like that the conversation becomes uncannily reminiscent to a scene from Office Space as they ask: Remind me what you do? Not you personally, but your company, your service, your product. Your value – how many people not only don’t know what your brand offers as a competitive advantage, but also don’t know what the greater category is that you operate in?

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

The world of advertising technology is a small but mighty segment of the media. The ongoing evolution and growth of adtech demands the constant attention of journalists like Allison Schiff. Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. For the next installment of our media insights blog series , I connected with Allison to discuss her main takeaways from the thousands of pitches she sees, tips

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The evolution of enablement: 3 trends that are transforming sales enablement


Let’s go back in time. Think back to the year 1999. We had to wait for dial-up to connect to the internet. Files were saved on floppy disks. Apple launched the first iBook. We all wondered what was in store with something called Y2K. It was also the year that sales leaders discovered some new and unexpected roadblocks that prevented sellers from doing what they were hired to do — sell.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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July 2022 Google Product Reviews Update Is Underway


Google began to roll out the fourth installment of its product reviews update on July 27, 2022. This update, fittingly called the July 2022 Product Reviews Update, should take two or three weeks to roll out. The search engine first launched the product reviews update in April of 2021. In. that announcement , Google said the update aimed to favor product reviews with in-depth research instead of “thin content that simply summarizes a bunch of products.

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Reputation Collaborates with Microsoft to Enhance Customer Data


The Reputation Connector for Microsoft Dynamics 365 will help large enterprises enrich customer insights with sentiment data. SAN RAMON, Calif., August 2, 2022 – Reputation , a global leader in reputation experience management (RXM), today announced it will integrate customer sentiment and feedback data into Microsoft Dynamics 365 and Power BI via PowerApps, creating a more seamless experience for brands looking to centralize customer feedback and data.

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This Nonprofit Uses Technology To Improve Families’ Lives — Here are the Apps That Make it Possible

Salesforce Marketing Cloud

Research shows that the human brain develops more between birth and three years of age than during any other time in our lives. That’s why Edima Elinewinga, chief technology officer at Zero to Three, is passionate about advocating for children. “All babies need a good start at life, especially in underprivileged communities,” Elinewinga shares. Zero to Three (ZTT) is a nonprofit that has worked with families and young children for the last 45 years.

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9 Ways to Build Customer Relationships on Social Media


Social media is all about connection. Sure, it can be useful for helping your business accomplish a myriad of goals — but if you aren’t connecting with your social media audiences, your foray into social media will not be nearly as successful as it could be. Perhaps the worst thing a business or organization can do is develop a social media presence and then ignore all the followers and customers who want to engage with you.

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Best PPC Courses – From Beginner to Advanced


Show me the money! OK, here you go: Source. By 2024, global online advertising spend is forecast to reach over $350 billion. When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” To compete for market share, businesses must have an online advertising presence, and while organic exposure takes many months to build up, PCC ads can get visibility for your business, fast.

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How to Scale ABM At Your Own Pace


As marketers, we all know that B2B marketing is changing at a breakneck speed. If we’re being honest, it’s leaving many marketing teams scrambling in ways that can feel overwhelming and leaves them ill-equipped to drive opportunities. The last thing we need to do for our teams is to make things harder or less efficient. One thing that has remained the same is our need to engage target accounts —both across the entire customer lifecycle and in the places where they are consuming messaging.

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics


Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online. Even if you’re convinced you want to run experiments, it may feel like those in the know are gatekeeping information.