Mon.Aug 01, 2022

How to Harness the Power of Content Automation

MarketMuse

Automation is key to creating a new media empire. Here's how two industry veterans approach the process. Content Creation

Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives.

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11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully. Continue reading → Company News

Structured and Unstructured Content Types: The Quick Guide

DivvyHQ

What's the difference between structured and unstructured content? And why should your enterprise content team care? There are benefits to understanding the difference, especially when it comes to organizing content, doing content audits, and delving into personalization.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

18 Amazon Affiliate Alternatives

seo.co

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. If your goal is to generate more revenue, now is a great time to consider additional programs.

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4 Tips From hims & hers On Building A Successful Influencer Marketing Program

Traackr

Learn how hims & hers built a successful and diverse influencer marketing program using data, creativity, and more

How Email Marketing Can Support Your Growth When Starting a New Business

Benchmark Email

In the US, there are around 804,398 businesses that have been operating for less than one year. If you’re still in the early days of running a business, you may be looking for strategies for growth. You’ve probably already launched a website, and you could even have social media pages.

6 Ways To Get Local SEO Clients You Really, Truly Want via @sejournal, @xandervalencia

Search Engine Journal

Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To Get Local SEO Clients You Really, Truly Want appeared first on Search Engine Journal. Local Search

Must-Have Packing List for INBOUND22

SmartBug Media

You’re heading to INBOUND! Whether it’s your first time as an attendee, or you’re a seasoned veteran sponsor dusting off your walking shoes from the two-year hiatus from the great Boston Convention and Exhibition Center (BCEC) , this article will have something for you.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How to Create an Email Course to Generate More Leads

Optinmonster

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. They’re also an easy way for business owners and entrepreneurs to test demand for an online course, before you sink a lot of time and money into creating one.

How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson

Search Engine Journal

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal. Paid Media Paid Media Strategy

The evolution of enablement: 3 trends that are transforming sales enablement

Seismic

Let’s go back in time. Think back to the year 1999. We had to wait for dial-up to connect to the internet. Files were saved on floppy disks. Apple launched the first iBook. We all wondered what was in store with something called Y2K.

5 Activities to Have In Your Mix When Running B2B Tech Marketing

Sage Marketing

Marketing is an ever-changing industry, with new trends and best practices constantly evolving.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor via @sejournal, @mirandalmwrites

Search Engine Journal

Running out of hours in the day? Perhaps working overtime – or even regular time – isn't the answer. The post Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor appeared first on Search Engine Journal. Careers Digital Trends

Flexible Work Demands New Skills of Leaders

Salesforce

If the number of new management books , conferences , and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of company culture — flexible work. .

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8 Help Desk Metrics to Supercharge Customer Support

Televerde

Your help desk metrics indicate how well your inbound customer support is performing. They allow you to track and monitor whether you are meeting your goals. Without measuring your performance, you won’t know where you can improve or how satisfied your customers are, which can hurt your sales.

6sense July Product Update: Actionable Pipeline Intelligence, Better Data Integrations, and Keyword Enhancements

6sense

The latest update to 6sense Revenue AI enhances the revenue-driving activities of your entire team. . These enhancements help your teams: . Easily identify gaps in your pipeline plans. Follow recommended actions to fill those gaps.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

30 Key Interview Questions and Answers for Sales Operations Role

Hubspot

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy.

Data Hygiene Best Practices for Financial Services Firms

6sense

Big data is the driving force behind most marketing, sales, and distribution activities.

Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

The world of advertising technology is a small but mighty segment of the media. The ongoing evolution and growth of adtech demands the constant attention of journalists like Allison Schiff.

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3 Ways CMOs Can Smartly Navigate a Recession

6sense

CMOs are probably concerned about how the current recession is affecting their current marketing efforts, and how it will affect them going forward. If you’re a CMO feeling a bit uncertain, we’re here to reassure you — you’ve got this. .

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

July 2022 Google Product Reviews Update Is Underway

RebelMouse

Google began to roll out the fourth installment of its product reviews update on July 27, 2022. This update, fittingly called the July 2022 Product Reviews Update, should take two or three weeks to roll out. The search engine first launched the product reviews update in April of 2021.

Highly Personalized B2B Sales and Marketing is Now a Must-Have

6sense

We’ve written several articles recently about account-based marketing and personalization, from the basics to how you can apply it to your website , digital ads , and more. But it’s important to mention that personalization matters in B2B now more than ever. .

Reputation Collaborates with Microsoft to Enhance Customer Data

Nuvi

The Reputation Connector for Microsoft Dynamics 365 will help large enterprises enrich customer insights with sentiment data. SAN RAMON, Calif.,

This Nonprofit Uses Technology To Improve Families’ Lives — Here are the Apps That Make it Possible

Salesforce

Research shows that the human brain develops more between birth and three years of age than during any other time in our lives. That’s why Edima Elinewinga, chief technology officer at Zero to Three, is passionate about advocating for children.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

9 Ways to Build Customer Relationships on Social Media

ClearVoice

Social media is all about connection. Sure, it can be useful for helping your business accomplish a myriad of goals — but if you aren’t connecting with your social media audiences, your foray into social media will not be nearly as successful as it could be.

The Customer Experience: Delivering More Than Just a Product

V12 Data

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud.

Buying Teams Don’t Have to Be Cloaked in Secrecy

6sense

Today’s buying committees are large and amorphous. Gone are the days of handshake agreements on the golf course. Closing a deal now requires influencing a large group of people. The average size of a buying team nowadays is between 14 and 23 people, according to Gartner. You could play a full game of football with the higher end of that range! .

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