Mon.Aug 01, 2022

article thumbnail

How to Harness the Power of Content Automation

MarketMuse

Automation is key to creating a new media empire. Here's how two industry veterans approach the process.

article thumbnail

How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. Budgets are reduced or eliminated. Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely.

Tips 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Rank Tracking Tools Compared

The Daily Egg

Over a few weeks of research, we’ve compiled a list of the best rank tracking tools. Over a dozen different providers got. The post Best Rank Tracking Tools Compared appeared first on The Daily Egg.

Tools 126
article thumbnail

Most marketers don’t expect ad spend drop until next year

Martech

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . Some 71% think U.S. ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. At the same time, those surveyed are scaling back expectations for this year.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Best Sales Tools Compared

The Daily Egg

The right sales tool can be the crucial factor in whether your business’s growth will reach the goals you’ve set for it. The post Best Sales Tools Compared appeared first on The Daily Egg.

Tools 114

More Trending

article thumbnail

What Is Web 3.0: How Will It Affect Your Marketing?

Heidi Cohen

What is Web3? Web3 or Web 3.0 is the next iteration of the Internet. This article provides a broad range of answers to defines what it is and the related technologies to add it to your marketing mix. The post What Is Web 3.0: How Will It Affect Your Marketing? appeared first on Heidi Cohen.

article thumbnail

11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.

article thumbnail

Webinar: Marketers’ secrets to overcoming challenges

Martech

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees will receive a copy of the report. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot.

article thumbnail

Must-Have Packing List for INBOUND22

SmartBug Media

You’re heading to INBOUND! Whether it’s your first time as an attendee, or you’re a seasoned veteran sponsor dusting off your walking shoes from the two-year hiatus from the great Boston Convention and Exhibition Center (BCEC) , this article will have something for you. As an eight-time attendee (two of those being virtual, four as a sponsor) looking forward to year nine, for me, going to INBOUND is like going home.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How Email Marketing Can Support Your Growth When Starting a New Business

Benchmark Email

In the US, there are around 804,398 businesses that have been operating for less than one year. If you’re still in the early days of running a business, you may be looking for strategies for growth. You’ve probably already launched a website, and you could even have social media pages. But have you thought about… The post How Email Marketing Can Support Your Growth When Starting a New Business appeared first on Benchmark Email.

article thumbnail

Spreadsheets remain critical for marketers

Martech

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? That’s the question we put to you and the response was a resounding “Yes.” Among the results we found most surprising in our 2022 MarTech Career and Salary Survey was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with.

Planning 116
article thumbnail

Flexible Work Demands New Skills of Leaders

Salesforce Marketing Cloud

If the number of new management books , conferences , and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of company culture — flexible work. . Surveys show that employees want, and employers will oblige, flexible work arrangements where employees work in the office only part of the time.

article thumbnail

18 Amazon Affiliate Alternatives

seo.co

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. If your goal is to generate more revenue, now is a great time to consider additional programs. The main issue is that Amazon recently cut their commission rates. For example, home improvement products were cut from 8% to 3%, and grocery products were slashed from 5% to 1%.

Amazon 98
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

8 Help Desk Metrics to Supercharge Customer Support

Televerde

Your help desk metrics indicate how well your inbound customer support is performing. They allow you to track and monitor whether you are meeting your goals. Without measuring your performance, you won’t know where you can improve or how satisfied your customers are, which can hurt your sales. Learn eight key metrics you should track in your customer support center to ensure you are maximizing your resources and offering the best customer experience.

article thumbnail

Structured and Unstructured Content Types: The Quick Guide

DivvyHQ

What's the difference between structured and unstructured content? And why should your enterprise content team care? There are benefits to understanding the difference, especially when it comes to organizing content, doing content audits, and delving into personalization. Learn more in today's post from Brock Stechman, DivvyHQ Co-Founder.

Content 95
article thumbnail

Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor via @sejournal, @mirandalmwrites

Search Engine Journal

Running out of hours in the day? Perhaps working overtime – or even regular time – isn't the answer. The post Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor appeared first on Search Engine Journal.

Trends 92
article thumbnail

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Buffer

Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, Tempt, and how it came about?

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

How to Create an Email Course to Generate More Leads

Optinmonster

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. They’re also an easy way for business owners and entrepreneurs to test demand for an online course, before you sink a lot of time and money into creating one. In this article, we’ll show you how to create an email course lead magnet for your business.

Course 84
article thumbnail

30 Key Interview Questions and Answers for Sales Operations Role

Hubspot

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. Several organizations realize the importance of this role. However, they have difficulty finding the right people to hire.

article thumbnail

The Customer Experience: Delivering More Than Just a Product

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

article thumbnail

How Does Social Media Factor into Your Profession? W/ Paul Copley

EveryoneSocial

You’re engaging with a candidate, or a prospect, or even a client, and just like that the conversation becomes uncannily reminiscent to a scene from Office Space as they ask: Remind me what you do? Not you personally, but your company, your service, your product. Your value – how many people not only don’t know what your brand offers as a competitive advantage, but also don’t know what the greater category is that you operate in?

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

The world of advertising technology is a small but mighty segment of the media. The ongoing evolution and growth of adtech demands the constant attention of journalists like Allison Schiff. Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. For the next installment of our media insights blog series , I connected with Allison to discuss her main takeaways from the thousands of pitches she sees, tips

article thumbnail

The evolution of enablement: 3 trends that are transforming sales enablement

Seismic

Let’s go back in time. Think back to the year 1999. We had to wait for dial-up to connect to the internet. Files were saved on floppy disks. Apple launched the first iBook. We all wondered what was in store with something called Y2K. It was also the year that sales leaders discovered some new and unexpected roadblocks that prevented sellers from doing what they were hired to do — sell.

article thumbnail

July 2022 Google Product Reviews Update Is Underway

RebelMouse

Google began to roll out the fourth installment of its product reviews update on July 27, 2022. This update, fittingly called the July 2022 Product Reviews Update, should take two or three weeks to roll out. The search engine first launched the product reviews update in April of 2021. In. that announcement , Google said the update aimed to favor product reviews with in-depth research instead of “thin content that simply summarizes a bunch of products.

Google 52
article thumbnail

Reputation Collaborates with Microsoft to Enhance Customer Data

Nuvi

The Reputation Connector for Microsoft Dynamics 365 will help large enterprises enrich customer insights with sentiment data. SAN RAMON, Calif., August 2, 2022 – Reputation , a global leader in reputation experience management (RXM), today announced it will integrate customer sentiment and feedback data into Microsoft Dynamics 365 and Power BI via PowerApps, creating a more seamless experience for brands looking to centralize customer feedback and data.

article thumbnail

Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

This Nonprofit Uses Technology To Improve Families’ Lives — Here are the Apps That Make it Possible

Salesforce Marketing Cloud

Research shows that the human brain develops more between birth and three years of age than during any other time in our lives. That’s why Edima Elinewinga, chief technology officer at Zero to Three, is passionate about advocating for children. “All babies need a good start at life, especially in underprivileged communities,” Elinewinga shares. Zero to Three (ZTT) is a nonprofit that has worked with families and young children for the last 45 years.

article thumbnail

9 Ways to Build Customer Relationships on Social Media

ClearVoice

Social media is all about connection. Sure, it can be useful for helping your business accomplish a myriad of goals — but if you aren’t connecting with your social media audiences, your foray into social media will not be nearly as successful as it could be. Perhaps the worst thing a business or organization can do is develop a social media presence and then ignore all the followers and customers who want to engage with you.

article thumbnail

Best PPC Courses – From Beginner to Advanced

Outbrain

Show me the money! OK, here you go: Source. By 2024, global online advertising spend is forecast to reach over $350 billion. When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” To compete for market share, businesses must have an online advertising presence, and while organic exposure takes many months to build up, PCC ads can get visibility for your business, fast.