Mon.Sep 18, 2017

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How to Create a Brand Advocate Army

Marketing Insider Group

What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? Nope. It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […].

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Interview with Doug Kessler

Onalytica B2B

Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Location: London and NYC. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016).

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Connected consumption is the new customer experience (CX)

Biznology

Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”. Now imagine having an invisible 2-way channel inside everything that is done online. When countless products and services become connected, personal customer-vendor relationships will be added. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”.

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10 Must-Have Features In Your Advocate Marketing Software

Influitive

How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity through separate applications, and—our favourite—spreadsheets and emails. (If you’re still wondering what exactly advocate marketing is, read this primer first!) But there are two big problems with this approach: 1.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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A Day in the Life of a Content Strategist

Contently

As of today, 40,427 people have the title of content strategist on LinkedIn. Another 1,389 open roles await the right candidate. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Strategists typically earn between $81,000 and $115,000, a jump of more than 5 percent from last year.

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3 Important Takeaways from The State of Account-Based Marketing Report

Leadspace

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report. Based on a survey by Marketo of more than 2,700 B2B companies, the study — which is co-sponsored by Leadspace — offers a useful look into how B2B companies are practically approaching ABM. Overall, it effectively illustrates how ABM has long moved on from the days of “hype” , and is rapidly becoming an industry standard. ( We told you so…!

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A/B Testing and the Design of an Experiment

Kapost

When you’re optimizing your website or blog, do it with intent and strategy. The first step to finding what to change within your site or email strategy is to gather. The post A/B Testing and the Design of an Experiment appeared first on Kapost Content Marketing Blog.

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What Movie Trailers Can Teach You About Video Marketing

Vidyard

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Why? Probably because they’ve learned to create buzz by watching movie trailers. Movies are a $286 billion industry and much of their success hinges on the handful of 1 to 2- minute movie trailers that promote them.

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13 Things You Should Never Say in a Job Interview

Hubspot

I never used to understand what people mean when they say that they "interview well.". How was that possible? If you're too prepared, your answers sound robotic, and if you're too un prepared, you start most answers with a long sip of water to gather your thoughts. Now, I understand (or at least, I think I do) what it means to interview well: Interviewing well is possible when you speak with confidence and competence about your experiences and your capabilities.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Movie Trailers Can Teach You About Video Marketing

Vidyard

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Why? Probably because they’ve learned to create buzz by watching movie trailers. Movies are a $286 billion industry and much of their success hinges on the handful of 1 to 2- minute movie trailers that promote them.

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How To Know If Your Company Is Ready For AI

Rev

Currently, there’s a lot of hype around artificial intelligence (AI). Gartner outlines a particularly important research methodology around hype surrounding emerging technologies like AI, which they term “The Hype Cycle.” The social perception around technologies partially guides their development and direction. But understanding where exactly your company falls on the rollercoaster of hype is difficult.

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Is Snapchat Marketing in Trouble, or Did the Platform Just Grow Up?

Content Standard

It wasn’t long ago that Snap was being hailed as Facebook’s greatest challenger. After turning down its rival’s offer to acquire the company for $3 billion just a few years ago, the company behind Snapchat was valued at more than $40 billion earlier this year. Its popularity has always been tied to a unique user experience that leverages video and images in social engagement, but the company’s value soared on the strength of its Snapchat marketing solutions, which created

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Take Part in Hinge’s 2018 High Growth Survey [VIDEO]

Hinge Marketing

The Hinge Research Institute is launching its third annual High Growth Study! To participate, simply complete the survey , and addition to being entered into a drawing to win an Apple Watch, you’ll receive an exclusive, pre-release copy of the study and access to a webinar that will explain the implications of our research findings for firms like yours.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?

MLT Creative

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why. All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, […].

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FunnelWise Boosts Prospecting Productivity with EverString

EverString

When. The post FunnelWise Boosts Prospecting Productivity with EverString appeared first on EverString.

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Abandoning Hacks Part II: How Real Content Planning Happens with Jay Acunzo

DivvyHQ

For the past twenty years, marketers have focused on one thing: going faster. With every emerging technology, social media channel, smartphone or device that hits the market, we have new opportunities to gain the attention of our target customers. Or, to lose them entirely. With all this noise, some believe it’s the toughest time to work with content.

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Combining Marketing Automation, Personalization and Customer Data for Geometric Growth

ActiveDEMAND

Combining Marketing Automation, Personalization and Customer Data for Geometric Growth. Most companies today are using the same standard tactics and strategies to engage with and market to their target audience. But it’s important to understand consumers today really respond to personalized messages, are looking for instant responses to their questions and are more receptive to offers that are customized to their needs and wants.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

Terminus

Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) but rather that not all leads are created equal, and inbound marketing alone doesn’t cut it when it comes to surfacing the best-fit accounts for your business. In this post, we’ll look at different approaches to demand generation and how account-based marketing fits in.

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How to Boost Content Sharing from Employees by 38x

EveryoneSocial

Content Sharing from Employees Matters. Your company probably has a blog or content strategy in place and generally, content sharing by employees is encouraged. Yet, you might notice much of the published content is not being shared by employees or as often as you would like. This is especially frustrating for content, marketing, and social media teams.

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Two SEO Threats You Probably Aren’t Monitoring

Adobe Experience Cloud Blog

No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic. One of the most common ways to boost your site’s rankings is through high-quality backlinks , and a recent study of one million Google search results revealed that “the number of domains linking to

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Why Your Website Must Be an Effective Content Marketing Platform

BOP Design

Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed guides, and videos. Regardless of the different media channels employed in B2B content marketing , it’s critical that your website acts as the centerpiece, where content is created and traffic is directed.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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JotForm Celebrates 3 Million Users!

JotForm

Your favorite form builder just hit a major milestone, and we couldn’t have done it without you! We owe an enormous thank you to all of our wonderful users, from the bottom of our hearts. How long have you been using JotForm? Are you surprised by any of the facts in our infographic? Let us know!

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