Mon.Sep 18, 2017

How to Create a Brand Advocate Army

Marketing Insider Group

What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […]. The post How to Create a Brand Advocate Army appeared first on Marketing Insider Group. Content Marketing

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Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results.

Connected consumption is the new customer experience (CX)

Biznology

Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”. Now imagine having an invisible 2-way channel inside everything that is done online.

A Day in the Life of a Content Strategist

Contently

As of today, 40,427 people have the title of content strategist on LinkedIn. Another 1,389 open roles await the right candidate. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

ScribbleLive

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus.

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10 Must-Have Features In Your Advocate Marketing Software

Influitive b2b

How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity through separate applications, and—our favourite—spreadsheets and emails. (If If you’re still wondering what exactly advocate marketing is, read this primer first!) But there are two big problems with this approach: 1. You can only engage a handful.

3 Important Takeaways from The State of Account-Based Marketing Report

Leadspace

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report.

Is Snapchat Marketing in Trouble, or Did the Platform Just Grow Up?

Content Standard

It wasn’t long ago that Snap was being hailed as Facebook’s greatest challenger. After turning down its rival’s offer to acquire the company for $3 billion just a few years ago, the company behind Snapchat was valued at more than $40 billion earlier this year.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Why Your Website Must Be an Effective Content Marketing Platform

BOP Design

Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed guides, and videos.

Two SEO Threats You Probably Aren’t Monitoring

Modern B2B Marketing

No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic.

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What Movie Trailers Can Teach You About Video Marketing

Vidyard

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Probably because they’ve learned to create buzz by watching movie trailers.

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A/B Testing and the Design of an Experiment

Kapost

When you’re optimizing your website or blog, do it with intent and strategy. The first step to finding what to change within your site or email strategy is to gather. The post A/B Testing and the Design of an Experiment appeared first on Kapost Content Marketing Blog.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Take Part in Hinge’s 2018 High Growth Survey [VIDEO]

Hinge Marketing

The Hinge Research Institute is launching its third annual High Growth Study!

How To Know If Your Company Is Ready For AI

LeadCrunch

Currently, there’s a lot of hype around artificial intelligence (AI). Gartner outlines a particularly important research methodology around hype surrounding emerging technologies like AI, which they term “The Hype Cycle.” The social perception around technologies partially guides their development and direction. But understanding where exactly your company falls on the rollercoaster of hype is difficult. There’s a reason why hindsight is 20/20.

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What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?

MLT Creative

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why.

FunnelWise Boosts Prospecting Productivity with EverString

EverString

The post FunnelWise Boosts Prospecting Productivity with EverString appeared first on EverString. Marketing

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

Terminus

Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!)

Combining Marketing Automation, Personalization and Customer Data for Geometric Growth

ActiveDEMAND

Combining Marketing Automation, Personalization and Customer Data for Geometric Growth. Most companies today are using the same standard tactics and strategies to engage with and market to their target audience. But it’s important to understand consumers today really respond to personalized messages, are looking for instant responses to their questions and are more receptive to offers that are customized to their needs and wants.

13 Things You Should Never Say in a Job Interview

Hubspot

I never used to understand what people mean when they say that they "interview well.". How was that possible? If you're too prepared, your answers sound robotic, and if you're too un prepared, you start most answers with a long sip of water to gather your thoughts.