Mon.Sep 18, 2017

Connected consumption is the new customer experience (CX)

Biznology

Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”. Now imagine having an invisible 2-way channel inside everything that is done online.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results.

What Movie Trailers Can Teach You About Video Marketing

Vidyard

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Probably because they’ve learned to create buzz by watching movie trailers.

SIC 33

What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?

MLT Creative

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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How to Create a Brand Advocate Army

Marketing Insider Group

What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […]. The post How to Create a Brand Advocate Army appeared first on Marketing Insider Group. Content Marketing

Two SEO Threats You Probably Aren’t Monitoring

Modern B2B Marketing

No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic.

FunnelWise Boosts Prospecting Productivity with EverString

EverString

The post FunnelWise Boosts Prospecting Productivity with EverString appeared first on EverString. Marketing

How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]

Terminus

Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!)

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

3 Important Takeaways from The State of Account-Based Marketing Report

Leadspace

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report.

10 Must-Have Features In Your Advocate Marketing Software

Influitive b2b

How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity through separate applications, and—our favourite—spreadsheets and emails. (If If you’re still wondering what exactly advocate marketing is, read this primer first!) But there are two big problems with this approach: 1. You can only engage a handful.

Combining Marketing Automation, Personalization and Customer Data for Geometric Growth

ActiveDEMAND

Combining Marketing Automation, Personalization and Customer Data for Geometric Growth. Most companies today are using the same standard tactics and strategies to engage with and market to their target audience. But it’s important to understand consumers today really respond to personalized messages, are looking for instant responses to their questions and are more receptive to offers that are customized to their needs and wants.

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

ScribbleLive

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

A/B Testing and the Design of an Experiment

Kapost

When you’re optimizing your website or blog, do it with intent and strategy. The first step to finding what to change within your site or email strategy is to gather. The post A/B Testing and the Design of an Experiment appeared first on Kapost Content Marketing Blog.

3 Reasons Why Medium-Sized Businesses Need Contract Management

Marketing Insider Group

Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]. The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group.

Take Part in Hinge’s 2018 High Growth Survey [VIDEO]

Hinge Marketing

The Hinge Research Institute is launching its third annual High Growth Study!

How To Know If Your Company Is Ready For AI

LeadCrunch

Currently, there’s a lot of hype around artificial intelligence (AI). Gartner outlines a particularly important research methodology around hype surrounding emerging technologies like AI, which they term “The Hype Cycle.” The social perception around technologies partially guides their development and direction. But understanding where exactly your company falls on the rollercoaster of hype is difficult. There’s a reason why hindsight is 20/20.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Interview with Doug Kessler

Onalytica B2B

Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Location: London and NYC.

13 Things You Should Never Say in a Job Interview

Hubspot

I never used to understand what people mean when they say that they "interview well.". How was that possible? If you're too prepared, your answers sound robotic, and if you're too un prepared, you start most answers with a long sip of water to gather your thoughts.