Tue.Jul 05, 2022

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Nine Brand Promotion Tactics You Can Use Without Spending a Fortune

Webbiquity

Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Image credit: fauxels on Pexel. Below are nine great tips for successful marketing on a small budget, from free marketing tools you can use to get your brand noticed to tips for low-budget marketing strategies you can start using today.

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Lead Routing: The Critical Process for Go-to-Market Revenue Growth

Zoominfo

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere. A modern routing strategy that’s built for revenue growth includes three main elements: Integrated account-based selling tools The ability to route any object (e.g. leads, accounts, or contacts) Features to

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The Complete Guide to Ecommerce Security

The Daily Egg

As each day brings another story about cybersecurity threats like DDoS attacks and phishing, ecommerce security is getting more important than ever. The post The Complete Guide to Ecommerce Security appeared first on The Daily Egg.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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4 Ways To Use AI Right Now In Your Marketing Program via @sejournal, @VincentTerrasi

Search Engine Journal

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To Use AI Right Now In Your Marketing Program appeared first on Search Engine Journal.

More Trending

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The Complete Guide to Ecommerce Website Load Times

The Daily Egg

The longer it takes for your ecommerce web pages to load, the lower your conversion rates. The highest ecommerce conversion rates happen. The post The Complete Guide to Ecommerce Website Load Times appeared first on The Daily Egg.

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TLD Experimentation & Authority Building with Publishing and SEO - Ep. 277 via @sejournal, @lorenbaker

Search Engine Journal

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post TLD Experimentation & Authority Building with Publishing and SEO [Podcast] appeared first on Search Engine Journal.

SEO 109
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Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?

Scoop.it

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. As a brand, it is your job to get over your ego and what you perceive are your main needs – to promote your product or service.

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5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns via @sejournal, @closedloop

Search Engine Journal

Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn. The post 5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Whitepaper: What Clicks with Gen Z

Bannersnack

2 minutes read Born between 1996 and 2012, Gen Z’s influence and growing spending power already impact how brands communicate and advertise online. By the end of 2022, Gen Z is expected to make up to 20% of the U.S. population and will account for 40% of global consumers. It’s estimated that in 2022, there will be more than 41 million Gen Z digital buyers in the U.S.

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EY names Tim and Chris Vanderhook of Viant Technology Entrepreneurs of the Year 2022 Pacific Southwest Award Winners

Valasys

The people-based advertising software industry leader Viant Technology Inc. made the announcement today that its co-founders Tim Vanderhook and Chris Vanderhook have been awarded the Entrepreneur Of The Year® 2022 Pacific Southwest title by Ernst & Young LLP (EY US). Share This Post Shares. The post EY names Tim and Chris Vanderhook of Viant Technology Entrepreneurs of the Year 2022 Pacific Southwest Award Winners appeared first on Valasys Media.

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A Quick Guide To Mastering Your TAM

HG Data

When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail down the total market demand for your product or service. What you need is a data-driven way to confidently make business decisions – choices that may have an impact for … The post A Quick Guide To Mastering Your TAM appeared first on HG Insights.

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Net Promoter Score® Research: the “for” and “against” list

Genroe

Over the past few years, I have come across all sorts of research on Net Promoter Score. Some of it positive and some of it negative, but never in the same place or easy to access. Typically, organisations only link to the research that supports their case. So I thought that it would be a […]. The post Net Promoter Score® Research: the “for” and “against” list appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Building a Better Search Engine: Lessons From Neeva’s CEO via @sejournal, @MattGSouthern

Search Engine Journal

Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google. The post Building a Better Search Engine: Lessons From Neeva’s CEO appeared first on Search Engine Journal.

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Five Marketing Trends You Should Have Implemented By Now

Bannerflow

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business.

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TikTok Responds To Allegations Of Unsecured User Data via @sejournal, @martinibuster

Search Engine Journal

TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok. The post TikTok Responds To Allegations Of Unsecured User Data appeared first on Search Engine Journal.

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These 5 Email Newsletters Will Inspire You To Start Your Own

Buffer

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. Substack , a platform dedicated to free and paid email newsletters, received over 24.57 million visits in September 2021.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How TikTok’s Search Algorithms Power Content Discovery via @sejournal, @gregjarboe

Search Engine Journal

Create inspiring content to entertain well-defined audiences on TikTok. Here's what you need to know when it comes to search algorithms on this popular platform. The post How TikTok’s Search Algorithms Power Content Discovery appeared first on Search Engine Journal.

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What is IndexNow for SEO? Everything You Need to Know

Optinmonster

If you have been following the latest search engine trends, you might have heard about IndexNow. Wondering what is IndexNow and whether you need it for your site? IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). In this article, we’ll help you understand what exactly IndexNow is and everything else you’ll need to know about it.

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The Seven Pillars of Programmatic Marketing Success: Budget Consistent with Objectives

Choozle

Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the most part, brands are embracing the evolving digital marketing landscape, where consumers expect highly targeted content and offers that are readily available online. The difficult part is developing an accurate marketing budget that will reach target audiences at the right time on their preferred channels.

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How Decentralized Web3 Is Changing Online Publishing & SEO - Ep. 277 via @sejournal, @lorenbaker

Search Engine Journal

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post How Decentralized Web3 Is Changing Online Publishing & SEO [Podcast] appeared first on Search Engine Journal.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Our Second-Chance Contact Center Is Improving Diversity

Televerde

Daniel Hoffmann, Director of Outbound Operations & Kent Hansen, Director of Inbound Customer Service Operations for Televerde. When we talk about bias, it usually comes with negative connotations. It is often lumped in with terms like ‘prejudice’ or ‘discrimination,’ and seen as a roadblock to improving diversity. However, every person holds bias that influences their daily lives.

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8 B2B Prospecting Tips That Will Bring More Revenue in 2022

Benchmark Email

Are you looking for the best prospecting tips that will help you build stronger relationships with your customers and generate new leads in 2022? Building and maintaining B2B relationships can be challenging. And that’s where B2B prospecting comes in. In fact, recent research shows that about 40% of all companies consider sales prospecting be the… The post 8 B2B Prospecting Tips That Will Bring More Revenue in 2022 appeared first on Benchmark Email.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. In the first article in this series, we discussed what email deliverability is and the common challenges faced if you don’t maintain your deliverability score, now let’s explore the best practices to improve your email deliverability score starting with: Setting up your email authentication standards

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The Balancing Act of Meeting Customer Expectations

Alejandro Rioja

The B2B buyer is demanding – there’s no denying that. There’s an average of 6 to 10 people involved in one buying team, all of whom focus on one sale, and 73% of those are headstrong millennials.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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SpotMe partners with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services

SpotMe Blog

LAUSANNE, Switzerland, July 5, 2022 — SpotMe, the leading B2B event marketing platform is pleased to announce a new partnership with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services today. . “We are delighted to provide seamless captioning and translation solutions to the audiences worldwide through our partnership with a global leader Ai-Media,” says Pierre Metrailler, CEO at SpotMe.

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A Quick Guide To Mastering Your TAM

HG Data

When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail down the total market demand for your product or service. What you need is a data-driven way to confidently make business decisions – choices that may have an impact for … The post A Quick Guide To Mastering Your TAM appeared first on HG Insights.

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How Retail Marketers Use Mover Marketing for Growth

Porch Group Media

Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still ample opportunity for improvement.