Tue.Jul 05, 2022

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune

Webbiquity

Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Image credit: fauxels on Pexel.

10 Tips To Increase Eyeballs And Conversion

Marketing Insider Group

Generating conversions for your digital marketing efforts can be TOUGH. Even if you’ve put the basic work in (like content marketing and perfecting your social media game ), you can still fall short of where you COULD be. So why put the effort in?

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Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?

Scoop.it!

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. .

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EY names Tim and Chris Vanderhook of Viant Technology Entrepreneurs of the Year 2022 Pacific Southwest Award Winners

Valasys

The people-based advertising software industry leader Viant Technology Inc. made the announcement today that its co-founders Tim Vanderhook and Chris Vanderhook have been awarded the Entrepreneur Of The Year® 2022 Pacific Southwest title by Ernst & Young LLP (EY US). Share This Post Shares.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

Whitepaper: What Clicks with Gen Z

Bannersnack

2 minutes read Born between 1996 and 2012, Gen Z’s influence and growing spending power already impact how brands communicate and advertise online. By the end of 2022, Gen Z is expected to make up to 20% of the U.S. population and will account for 40% of global consumers.

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More Trending

These 5 Email Newsletters Will Inspire You To Start Your Own

Buffer Marketing

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters.

The Future’s Digital: Reimagining Retail Through Digital Transformation

Bannerflow

Adopting digital technologies is not a new concept for the retail sector. E-commerce is, of course, one of the first digital-native industries. However, even store-based retail is switching it up to deliver a more digital-led approach.

15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators.

4 Ways to Fix Revenue Leaks and Maximize ROI

6sense

Lack of actionable data and team alignment creates a drag on growth even when the economy is strong. When the economy is challenging, fixing those gaps is key to keeping your company strong. .

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

A Quick Guide To Mastering Your TAM

HG Data

When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail down the total market demand for your product or service.

The Seven Pillars of Programmatic Marketing Success: Budget Consistent with Objectives

Choozle

Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the most part, brands are embracing the evolving digital marketing landscape, where consumers expect highly targeted content and offers that are readily available online.

4 Ways To Use AI Right Now In Your Marketing Program via @sejournal, @VincentTerrasi

Search Engine Journal

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To Use AI Right Now In Your Marketing Program appeared first on Search Engine Journal. SEO Tools

What is IndexNow for SEO? Everything You Need to Know

Optinmonster

If you have been following the latest search engine trends, you might have heard about IndexNow. Wondering what is IndexNow and whether you need it for your site? IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs).

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

7 Data-Driven Content Strategy Tips For Improving Conversions via @sejournal, @kristileilani

Search Engine Journal

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy. The post 7 Data-Driven Content Strategy Tips For Improving Conversions appeared first on Search Engine Journal. Analytics Data Content

12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul.

TLD Experimentation & Authority Building with Publishing and SEO - Ep. 277 via @sejournal, @lorenbaker

Search Engine Journal

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post TLD Experimentation & Authority Building with Publishing and SEO [Podcast] appeared first on Search Engine Journal. Content Trends SEJ Show

How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns via @sejournal, @closedloop

Search Engine Journal

Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn. The post 5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns appeared first on Search Engine Journal. LinkedIn Social Media Advertising

The Balancing Act of Meeting Customer Expectations

Alejandro Rioja

The B2B buyer is demanding – there’s no denying that. There’s an average of 6 to 10 people involved in one buying team, all of whom focus on one sale, and 73% of those are headstrong millennials.

TikTok Responds To Allegations Of Unsecured User Data via @sejournal, @martinibuster

Search Engine Journal

TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok. The post TikTok Responds To Allegations Of Unsecured User Data appeared first on Search Engine Journal. News TikTok

Top 3 CRM Data Entry Challenges and Solutions

GreenRope

Top 3 CRM Data Entry Challenges and Solutions. A CRM (Customer Relationship Software) helps businesses track customer activities and communication. Proper customer tracking means employees must enter the correct and relevant information into a CRM software for data processing and reporting.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Building a Better Search Engine: Lessons From Neeva’s CEO via @sejournal, @MattGSouthern

Search Engine Journal

Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google. The post Building a Better Search Engine: Lessons From Neeva’s CEO appeared first on Search Engine Journal.

How Much Is Your Corporate Story Really Costing You?

OnMessage

Every single day, business leaders spend a significant amount of their corporate budget sharing their corporate story. However, not many of these leaders know if the story being shared is consistent throughout the customer experience and if those dollars are being well spent.

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How the Art of Storylistening Helps You Tell a Stronger Story

Blue Flame Thinking

As an agency that specializes in industries that tend to be very technical, we are sometimes asked how we can capture the right voice of our clients since we are not ingrained in their daily operations and culture. That’s a fair question – and a challenge we relish.

How Much Your Corporate Story is Really Costing You?

OnMessage

Every single day, business leaders spend a significant amount of their corporate budget sharing their corporate story. However, not many of these leaders know if the story being shared is consistent throughout the customer experience and if those dollars are being well spent.

Cost 52

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

What’s the Difference Between ZFusion and Zoom for Salesforce?

Predictive Response

When it comes to making the sale, there’s nothing faster or more effective than speaking directly with your highly qualified leads. One of the most efficient ways to do this is by using webinars and integrating Zoom with Salesforce is one of the best ways to maximize webinar impact.

A Quick Guide To Mastering Your TAM

HG Data

When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail down the total market demand for your product or service.

Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects.