Influitive
JULY 22, 2022
You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! Now, all that remains (ha, ha!) is to grow advocacy within your community by showing customers your appreciation. There is a lovely selection of swag and a couple of gift cards to select, […].
Webbiquity
JULY 22, 2022
Guest post by Kristie Wright. In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all. When a payment isn’t made or it’s late, your business will suffer the financial repercussions.
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Search Engine Journal
JULY 22, 2022
Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.
Sharpspring
JULY 22, 2022
Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
JULY 22, 2022
Don't underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JULY 22, 2022
GoToConnect is an intuitive business phone system that helps you communicate and collaborate seamlessly. It offers a comprehensive suite of features, easy. The post GoToConnect Review appeared first on The Daily Egg.
MarketJoy
JULY 22, 2022
Why is creating an effective sales pipeline a nightmare for some businesses? Is it as daunting as some people make it out to be? Well, it depends on how you do it. After you read this short article, you will have a full understanding of how to build a robust sales pipeline. A sales pipeline plays an important role in any successful business. According to research by Vantage Point , 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month.
The Daily Egg
JULY 22, 2022
Trello and Asana are probably the first names you encounter when looking up the best project management software. The former is a. The post Trello vs. Asana appeared first on The Daily Egg.
Martech
JULY 22, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
JULY 22, 2022
Is it ever a good idea to be reactive vs. proactive? In most cases, you’d probably think no. As content producers, the more proactive we can be in our planning and production, the better. However, reactive content has its place, especially when you can find a good angle to tie in industry news or a cultural trend. So, how can you create this content?
Martech
JULY 22, 2022
Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 minutes and defying predictions that usage would decline as nations emerged from lockdown. These are just some reasons that it’s hardly surprising that competitor platforms are looking for ways to replicate TikTok’s success.
Content Marketing Institute
JULY 22, 2022
You can’t always get what you want when it comes to content team performance. But if you don’t try setting high expectations, you’ll rarely get what you need. Robert Rose explains why – and what to do instead.
Anyword
JULY 22, 2022
Don’t worry — we heard you! Today, we are excited to launch our new Create Your Own Use Case. Yes, Anyword has the tools to create ads, social posts, emails, landing pages, blogs, SMS messages, and more! But what if you want to create something else for your product or business? A newsletter, perhaps? A short biography? Maybe a product review?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LeanData
JULY 22, 2022
Today’s B2B buying journey is decidedly digital-first, and it’s never going to go back to “the way we used to do things.” However, just because a digital-first buying journey is preferred by buyers, B2B marketers should not assume those buyers are pleased with the B2B prospect experience. . Buyers have the same expectations for their B2B buying journeys as they have in their B2C buying journeys.
Martech
JULY 22, 2022
Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. Just look at Real Story Group’s latest reference model: RSG Reference model for an omnichannel stack. Source: Real Story Group.
ClearVoice
JULY 22, 2022
You’ve written a phenomenal blog post (or email, landing page, etc.). The copy is insightful and compelling, and you’ve made great use of visual content. Maybe you even found a way to work some comedy in there. Excellent. Now, what do you want readers to do next? Every piece of content should have a call to action (“CTA” in marketing speak). Of course, you knew that.
Search Engine Journal
JULY 22, 2022
Drupal published a security advisory warning of multiple critical vulnerabilities. The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
JULY 22, 2022
In paid media, there are some things that are crucial to your account’s performance that can be easily missed, especially when you're just looking at just one part of the whole picture. Google Ads can be a little complex to navigate if you don’t fully know your way around. Even though the platform usually provides some guidance on how to improve certain things, it doesn’t quite tell you which are the best things to do.
Search Engine Journal
JULY 22, 2022
The recently announced partnership of Netflix and Microsoft is another blowback on Google's share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first on Search Engine Journal.
Martech
JULY 22, 2022
Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions.
Search Engine Journal
JULY 22, 2022
Build on the human connection to better capture your B2B audience. Here's how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B Experts For A Better Content Strategy appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SWZD
JULY 22, 2022
The B2B Guide to Intent Data: How multiple stakeholders can leverage the power of intent data.
Method and Metric
JULY 22, 2022
Everyone wants to be on the top of the search results because it is easier to attract new customers. But that is much easier said than done. One way to increase your search visibility is to create an effective SEO strategy. But before creating a strategy, it is important to understand how the search engines […].
Brightedge
JULY 22, 2022
In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Competition for search audiences is fiercer than ever, search algorithms are increasingly intelligent and intuitive, and search lives well beyond the browser now, no longer tightly confined to a search engine search bar and results page.
SalesIntel
JULY 22, 2022
Sales is a complex process that requires careful planning and execution. There are many factors to consider when making a sale, from the product or service itself to the customer’s needs and wants. It can be difficult to know where to start, but there are some general sales considerations that apply to any industry. By keeping these fifteen factors in mind, you can be sure to cover all your bases and make a successful sale.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brightedge
JULY 22, 2022
Over the last two weeks, Google has made several significant updates to Search Central documentation. It’s important to take note of these additions and changes because implementing the advice could lead to a rankings boost. SEOs will be pleased to hear about a new video indexing report in Google Search Console. In addition, Google Analytics 4 data is now also available in Search Console Insights.
Conversica
JULY 22, 2022
Recession-Proof Growth, Part 3: Retaining and Growing Customers. In our third and final installment of the Recession-Proof Growth Playbook series, we’re talking post-sale growth. New customer acquisition is always more expensive than keeping and growing existing customers, but the difference becomes even more lopsided in a recession. Net retention is the new top dog in revenue KPIs—you gotta keep and grow your current accounts to have any hope of growing revenue overall.
Drew Neisser
JULY 22, 2022
300 episodes of Renegade Marketers Unite. Thank you for supporting and trusting this incredible community of B2B CMOs and other marketing-obsessed individuals. We thought long and hard about how to celebrate this milestone, but what better way than to relive some of the most powerful moments and expert insights of the last 100 most downloaded episodes?
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