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When you clicked on this headline, you probably had an expectation about what was behind it. You might think you’re familiar with the most efficient ways to increase demos on less budget. But I would bet that I have a couple of surprises in here for you — ideas that you’re not thinking about, but should be. I’m going to walk through a series of scenarios and activities that ultimately led to these exact results for our company, Metadata, between March and April of this year. MORE
“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. These words from investor and business executive Ellen Pao, who unsuccessfully sued former employer Kleiner Perkins for gender discrimination, no doubt resonates with many women struggling for recognition in corporate America. This data was pulled in January 2020. COVID-19 has created drastic changes in employment, especially for women. MORE
It’s a little crazy to believe that season 1 of “ Ask an ABM Expert ” has come to an end. Back in January, when we launched the educational video series, we couldn’t have imagined how much fun and how successful it would be. Most of the bite-sized videos are hosted by our Chief Customer Officer, Andrew Mahr, but we also had the opportunity to feature marketing practitioners and industry exporters answering some of the most pressing questions in ABM and modern B2B marketing. MORE
You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. MORE
Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. MORE
With the current situation of COVID-19 and a projected recession on the horizon, many businesses have been forced to close their physical or virtual doors. This has businesses wondering if they should pull their budget back to stay afloat. Others, while trying to remain optimistic, have had to pivot their businesses, offer different projects, or […]. The post Should You Decrease Your Marketing & Sales Budget During a Recession? appeared first on Blog Visitor Queue. MORE
What keeps a business going is its solid base of consumers that are loyal to its products and services. Although the purpose of promoting your brand is to widen the reach of your business by acquiring new customers, focusing on the consumers that already patronize your brand is quite profitable too. This business strategy is called retention marketing, which gives special attention to an existing consumer base. . What is Retention Marketing? MORE
This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook. Continue reading → The post Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap] appeared first on Content Marketing Institute. Company News MORE
Introduction. The COVID-19 pandemic has created uncertainty in the business world. The fact that there are no conclusive predictions on how long things will remain this way makes it even worse. For B2B companies across the world, this situation creates more lead generation challenges. With the conventional in-person selling now suspended, sales teams in B2B companies have to find other ways of generating demand for their products and services. MORE
If you’re reading this, you’re probably wondering how to make a name for your brand. . Of course, every businessman would want their brand to be on top of the list, to be the first thing that comes to the consumers’ minds when thinking about a product. This is why many people invest in brand awareness early on in their business. . Brand awareness is the familiarity of your target audience with your brand. MORE
The post D2C e-commerce explained: The benefits for manufacturers (And distributors) appeared first on Sana commerce MORE
Navigating a global pandemic is new territory for all of us. In this new era of working from home and shrinking budgets, many sales organizations are struggling with the sudden loss of face-to-face interactions and are taking a closer look at their sales tech stack to make the most of each. But how do you decide which tools are worth paying for and what should be cut? MORE
B2B sales and marketing leaders are consistently working towards the same goal: Developing tailored messaging to engage their clients within the buyers journey, and drive them to purchase. Unfortunately, over 50% of the research phase within the buyer’s journey is conducted in stealth. So, how can these leaders truly align their sellers journey to identify and engage with potential customers who are actually in-market for their solution? This is where buyer intent data comes into play. MORE
30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegal, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. Siegal was one of the early employees at Siebel CRM Systems in the late 90s. He went on to launch the Stellar Loyalty platform which was acquired by Cheetah Digital in 2018. MORE
A LinkedIn Studio video from Seismic’s Head of Enablement. At Seismic, we live and breathe our own core value proposition: to unite marketing and sales teams in delivering the most compelling stories throughout your buyers’ journeys. When leading our internal Enablement efforts, this buyer-centric approach flows through all of our Enablement efforts to ensure we are putting the buyer first, always. And by that we mean our internal “buyers” as well as Seismic’s customers. MORE
When creating your Digital Marketing strategies, the question you should always ask yourself is: what is the best way to attract and retain users? Nowadays, the best answer is often the various types of interactive content. As the access to technology continues to increase at a faster pace, interactive content is becoming more and more accessible — around the world, most people are using smartphones, tablets, and laptops to reach content as part of their daily routines. MORE
Do you remember those memory card games where you’d have to flip over cards, remember where the match was, and pair it up? Recalling what you’d seen across a few cards was easy enough, but it got increasingly harder as the spread increased. How do you think you’d fare with ten cards? What about 20? Your chances of knowing what you’ve seen are pretty good at those levels. What if we increased the number of cards to 5,000? How many do you think you could remember? Does this sound ridiculous?! MORE
Agility is the watchword for any marketing professional this year. If your strategy hasn’t changed dramatically since mid-March, you’re weeks behind. Previously I wrote a guide to help you adapt your marketing. Now, I want to present how Rock Content is executing this plan with excellent results. MORE
With the Digital Age in full swing, conventional marketing tactics have fallen by the wayside. Consumers have gotten tired of seeing sales pitches everywhere they turn. So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing? MORE
May 14, 2020 It was early 2001. The dot-com-boom had taken people on a Thelma-and-Louise ride and sailed them off a cliff. Enron’s crazy accounting debacle ended up in the largest corporate bankruptcy (until WorldCom out did it a year later). Arthur Andersen execs looked the other way while Enron did their dirty deeds and even helped their buddy out. The post Why Business People Speak Like Idiots appeared first on Carla Johnson. MORE
May 14, 2020 It was early 2001. The dot-com-boom had taken people on a Thelma-and-Louise ride and sailed them off a cliff. Enron’s crazy accounting debacle ended up in the largest corporate bankruptcy (until WorldCom out did it a year later). Arthur Andersen execs looked the other way while Enron did their dirty deeds and even helped their buddy out. The post Why Business People Speak Like Idiots appeared first on Carla Johnson. MORE
The Article in 60 Seconds. The math of measuring your return on investments should be simple. Your campaign brought in 10 times what you spent to attract the business, making your ROI 10:1! You and your campaign were a great success! SEO Search Engine Marketing MORE
Don't come across as insincere and self-serving. Here's how to approach content marketing in a crisis. The post Content Marketing During COVID-19 Crisis (Guest Post) appeared first on MarketMuse. Content Strategy Tools MORE
This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSs. Also, see common reasons why duplicate content exists and how to deal with it. MORE
I hope you, your families and friends continue to be well, safe and healthy. We had a gorgeous weekend in the Bay Area, which made for a really lovely, if intimate, Mother’s Day celebration. This past week I had the opportunity to participate in a career webinar series (my first one!) sponsored by the alumni association of my alma mater, The University of Chicago. MORE
It’s the little things that count. What I want to share in this post rarely makes it to release updates or even the blog, because it’s a tough conversation to have. Losing customers for the higher good sounds idealistic — but is it? This is a post for the entrepreneurs that know that little things. Conscious Business MORE
Convert
MAY 15, 2020
It’s the little things that count. What I want to share in this post rarely makes it to release updates or even the blog, because it’s a tough conversation to have. Losing customers for the higher good sounds idealistic — but is it? This is a post for the entrepreneurs that know that little things. Conscious Business
Visitor Queue
MAY 15, 2020
With the current situation of COVID-19 and a projected recession on the horizon, many businesses have been forced to close their physical or virtual doors. This has businesses wondering if they should pull their budget back to stay afloat. Others, while trying to remain optimistic, have had to pivot their businesses, offer different projects, or […]. The post Should You Decrease Your Marketing & Sales Budget During a Recession? appeared first on Blog Visitor Queue.
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RockContent
MAY 15, 2020
When creating your Digital Marketing strategies, the question you should always ask yourself is: what is the best way to attract and retain users? Nowadays, the best answer is often the various types of interactive content. As the access to technology continues to increase at a faster pace, interactive content is becoming more and more accessible — around the world, most people are using smartphones, tablets, and laptops to reach content as part of their daily routines.
Zoominfo
MAY 15, 2020
“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. These words from investor and business executive Ellen Pao, who unsuccessfully sued former employer Kleiner Perkins for gender discrimination, no doubt resonates with many women struggling for recognition in corporate America. This data was pulled in January 2020. COVID-19 has created drastic changes in employment, especially for women.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
RockContent
MAY 15, 2020
Agility is the watchword for any marketing professional this year. If your strategy hasn’t changed dramatically since mid-March, you’re weeks behind. Previously I wrote a guide to help you adapt your marketing. Now, I want to present how Rock Content is executing this plan with excellent results.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
MAY 15, 2020
I hope you, your families and friends continue to be well, safe and healthy. We had a gorgeous weekend in the Bay Area, which made for a really lovely, if intimate, Mother’s Day celebration. This past week I had the opportunity to participate in a career webinar series (my first one!) sponsored by the alumni association of my alma mater, The University of Chicago.
Golden Spiral
MAY 15, 2020
The Article in 60 Seconds. The math of measuring your return on investments should be simple. Your campaign brought in 10 times what you spent to attract the business, making your ROI 10:1! You and your campaign were a great success! SEO Search Engine Marketing
Altitude Branding
MAY 15, 2020
What keeps a business going is its solid base of consumers that are loyal to its products and services. Although the purpose of promoting your brand is to widen the reach of your business by acquiring new customers, focusing on the consumers that already patronize your brand is quite profitable too. This business strategy is called retention marketing, which gives special attention to an existing consumer base. . What is Retention Marketing?
SmartBug Media
MAY 15, 2020
Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Litmus
MAY 15, 2020
Do you remember those memory card games where you’d have to flip over cards, remember where the match was, and pair it up? Recalling what you’d seen across a few cards was easy enough, but it got increasingly harder as the spread increased. How do you think you’d fare with ten cards? What about 20? Your chances of knowing what you’ve seen are pretty good at those levels. What if we increased the number of cards to 5,000? How many do you think you could remember? Does this sound ridiculous?!
Triblio
MAY 15, 2020
It’s a little crazy to believe that season 1 of “ Ask an ABM Expert ” has come to an end. Back in January, when we launched the educational video series, we couldn’t have imagined how much fun and how successful it would be. Most of the bite-sized videos are hosted by our Chief Customer Officer, Andrew Mahr, but we also had the opportunity to feature marketing practitioners and industry exporters answering some of the most pressing questions in ABM and modern B2B marketing.
SEMrush
MAY 15, 2020
This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSs. Also, see common reasons why duplicate content exists and how to deal with it.
Altitude Branding
MAY 15, 2020
If you’re reading this, you’re probably wondering how to make a name for your brand. . Of course, every businessman would want their brand to be on top of the list, to be the first thing that comes to the consumers’ minds when thinking about a product. This is why many people invest in brand awareness early on in their business. . Brand awareness is the familiarity of your target audience with your brand.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Metadata
MAY 15, 2020
When you clicked on this headline, you probably had an expectation about what was behind it. You might think you’re familiar with the most efficient ways to increase demos on less budget. But I would bet that I have a couple of surprises in here for you — ideas that you’re not thinking about, but should be. I’m going to walk through a series of scenarios and activities that ultimately led to these exact results for our company, Metadata, between March and April of this year.
Unbound B2B
MAY 15, 2020
Introduction. The COVID-19 pandemic has created uncertainty in the business world. The fact that there are no conclusive predictions on how long things will remain this way makes it even worse. For B2B companies across the world, this situation creates more lead generation challenges. With the conventional in-person selling now suspended, sales teams in B2B companies have to find other ways of generating demand for their products and services.
Carla Johnson
MAY 15, 2020
May 14, 2020 It was early 2001. The dot-com-boom had taken people on a Thelma-and-Louise ride and sailed them off a cliff. Enron’s crazy accounting debacle ended up in the largest corporate bankruptcy (until WorldCom out did it a year later). Arthur Andersen execs looked the other way while Enron did their dirty deeds and even helped their buddy out. The post Why Business People Speak Like Idiots appeared first on Carla Johnson.
Sprout Social
MAY 15, 2020
You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Sharpspring
MAY 15, 2020
With the Digital Age in full swing, conventional marketing tactics have fallen by the wayside. Consumers have gotten tired of seeing sales pitches everywhere they turn. So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing?
Content Marketing Institute
MAY 15, 2020
This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook. Continue reading → The post Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap] appeared first on Content Marketing Institute. Company News
ClickZ
MAY 15, 2020
30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegal, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. Siegal was one of the early employees at Siebel CRM Systems in the late 90s. He went on to launch the Stellar Loyalty platform which was acquired by Cheetah Digital in 2018.
Seismic - Sales Effectiveness
MAY 15, 2020
A LinkedIn Studio video from Seismic’s Head of Enablement. At Seismic, we live and breathe our own core value proposition: to unite marketing and sales teams in delivering the most compelling stories throughout your buyers’ journeys. When leading our internal Enablement efforts, this buyer-centric approach flows through all of our Enablement efforts to ensure we are putting the buyer first, always. And by that we mean our internal “buyers” as well as Seismic’s customers.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Aberdeen HCM Essentials
MAY 15, 2020
B2B sales and marketing leaders are consistently working towards the same goal: Developing tailored messaging to engage their clients within the buyers journey, and drive them to purchase. Unfortunately, over 50% of the research phase within the buyer’s journey is conducted in stealth. So, how can these leaders truly align their sellers journey to identify and engage with potential customers who are actually in-market for their solution? This is where buyer intent data comes into play.
MarketMuse
MAY 15, 2020
Don't come across as insincere and self-serving. Here's how to approach content marketing in a crisis. The post Content Marketing During COVID-19 Crisis (Guest Post) appeared first on MarketMuse. Content Strategy Tools
Sana Commerce
MAY 15, 2020
The post D2C e-commerce explained: The benefits for manufacturers (And distributors) appeared first on Sana commerce
Outreach
MAY 15, 2020
Navigating a global pandemic is new territory for all of us. In this new era of working from home and shrinking budgets, many sales organizations are struggling with the sudden loss of face-to-face interactions and are taking a closer look at their sales tech stack to make the most of each. But how do you decide which tools are worth paying for and what should be cut?
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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