Webbiquity

JUNE 14, 2022

Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash. However, the keys to an extraordinary meeting can be hard to find. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients.

B2B Sales 312

B2B Sales Planning Tips B2B 312

KoMarketing Associates

JUNE 14, 2022

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Ascend2 recently published “The Impact of Agile Marketing Survey Summary Report,” and statistics indicated that most marketers (68%) believe that the importance of agile marketing in establishing a competitive advantage has “increased moderately” in the past

Planning 255

Planning Marketing & Strategy Statistics Marketing 255

Tomorrow People

JUNE 14, 2022

Understanding competitors requires more than just monitoring their online presence. Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. In this article, we’ll focus on the last of the three.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while it hits Page One in the SERP. It drives traffic and all is going according to plan. And then, possibly out of nowhere, that ranking drops dramatically—and with it, your site traffic begins to fall. While this can be disappointing, know that the solution may involve simple fixes or updates that could benefit your content (and your business) in the

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The message was clear: those who embraced these new tools would gain a crucial competitive advantage over those that did not.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Luckily for you, we’ve run the trials, talked to the experts, and are sharing some of the most common mistakes, so you never have to make them again.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Televerde

JUNE 14, 2022

Customer service has never been more important for companies. After the global pandemic’s uncertainty, businesses realized just how crucial providing adequate customer service online is for their brand Both prior to and during the pandemic, consumers dealt with a lot of uncertainty when interacting with new brands online, but thanks to customer service analytics, brands were able to provide customers with the information they needed to help ease anxieties and answer questions.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

The Daily Egg

JUNE 14, 2022

Google Meet is a decent webinar software tool. It’s easy to set up if you already have a Google account, includes document. The post Google Meet Review appeared first on The Daily Egg.

Google 109

Google Webinar Metrics Software Tools 109

Content Marketing Institute

JUNE 14, 2022

Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond.

Tips 108

Tips Conversion Content Companies 108

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

The Daily Egg

JUNE 14, 2022

Since the pandemic began, the importance of remote support software such as TeamViewer and its alternatives has skyrocketed due to the emergence. The post TeamViewer Alternatives appeared first on The Daily Egg.

Software 107

Software 107

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s something 6.57 billion people are already using, and one of the best ways to get your message across in the digital age. It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals.

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

SmartBug Media

JUNE 14, 2022

Is your growing e-commerce brand not getting enough from your email marketing strategies? Do you want to get in front of your desired customers—and stay in front of them? You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing.

SMS 98

SMS Enterprise Management Multi-Channel Planning 98

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! And it brings a variety of exciting updates and new features. The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s look at some exciting features in the Summer ’22 release: Leverage machine learning to extract keywords from large text fields with Einstein Discovery Text Clustering.

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CRM Analytics Aggregators Keywords 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

JUNE 14, 2022

Movie theaters don’t have a monopoly on silver screens anymore. Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Maybe we shouldn’t be surprised. In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig.

Demographics 98

Demographics Class Social Media Trust Marketing 98

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards needed to create consistency across the in-game advertising marketplace,” said the IAB in a r

Paid Search Agency 94

Paid Search Agency Ads Advertising Agencies Marketing Proposals 94

Search Engine Journal

JUNE 14, 2022

Hybrid search refers to merging search technologies, though the tech used to create hybrid search engines is changing. Here’s where it’s at today. The post Evolution Of Hybrid Search & How It Can Help Your Website appeared first on Search Engine Journal.

Marketing Websites 92

Marketing Websites Tools 92

Martech

JUNE 14, 2022

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data.

Hubspot 92

Hubspot Product Training B2B Sales 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Go Beyond SEO

JUNE 14, 2022

Everyone has a story. Actually, everyone has several stories. Stories of triumph and success and stories of failure and regret. We lead complex and layered lives. Your clients, just like you, have stories to tell. If they are your client, you are a part of their story. It sounds hyperbolic, but it isn’t. Your clients will be talking about their experiences, including the one they’ve had with you, as part of their story.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Martech

JUNE 14, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing for more than a decade. What’s your career path been? I came through graphic design, got my undergraduate degree in graphic design.

Paid Search Agency 90

Paid Search Agency Digital Experience Platform Marketing Automation Services Customer Surveys 90

Search Engine Journal

JUNE 14, 2022

Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process. The post Winning At Retargeting In 2022 [Ebook] appeared first on Search Engine Journal.

Intent 84

Intent Process 84

Martech

JUNE 14, 2022

The 2022 MarTech Salary and Career Survey , created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line marketing professionals place themselves, they will have certain tendencies that could influence their day-to-day tasks, who they report to and even how much money they earn.

Paid Search Agency 82

Paid Search Agency Lead Ranking Marketing Report Customer Surveys 82

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

JUNE 14, 2022

Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience. The post Firefox Total Cookie Protection Blocks Creepy Ad Trackers appeared first on Search Engine Journal.

Ads 81

Ads Marketing Websites 81

Scoop.it

JUNE 14, 2022

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. In other words, they want a human connection. How can brands give customers the personal touch they crave? One solution is harnessing the power of your employees. Employees know your customers better than anyone, and they know your company.

Generation 73

Generation Content Paid Search Agency Class 73

Search Engine Journal

JUNE 14, 2022

Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how. The post Growth Marketing vs SEO – Is There A Difference? [Podcast] appeared first on Search Engine Journal.

Growth Marketing 78

Growth Marketing SEO Search Marketing Marketing & Strategy 78

Forrester B2B

JUNE 14, 2022

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

Account Based Marketing 69

Account Based Marketing Organization Paid Search Agency Companies 69

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

33Across

JUNE 14, 2022

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify.

Design 62

Design Companies 62

PureB2B

JUNE 14, 2022

B2B sales is often reliant on your ability to recognize what’s going to influence the person you’re selling to and adjusting your proposal to emphasize those influences. Some people call this being a chameleon. What it really boils down to, though, is applying your discovery skills to each interaction to better understand what your client’s needs are.

Lead Ranking 62

Lead Ranking Top of Funnel Intent Data Demand Generation 62

33Across

JUNE 14, 2022

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify.

Design 62

Design Companies 62