Mon.Jul 01, 2019

Content Skills in the Automation Era

Content Science Review

This shows the different types of content work, where automation could help or go wrong, and the skills and qualities students would need to develop. Article

Martech is marketing: a wide spectrum of possibilities


“Martech is marketing.” ” The MarTech conference recently updated its tagline to that phrase, evolving beyond our original motto, “ Marketing. Technology. Management. ” It’s not that the conference itself changed.

7 Steps to Developing a Content Marketing Strategy

Only B2B

Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while. The post 7 Steps to Developing a Content Marketing Strategy appeared first on ONLY B2B. blogs

8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Things CMOs Can Do to Prolong Their Tenure

Modern Marketing

A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI.

More Trending

7 Best Practices for Marketing Video Production


For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more.

The Top 6 Benefits of Content Automation


Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics.

7 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action.

7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

Are you splashing the cash on advertising campaigns that never seem to pay off? A low ROI isn’t just a vanity metric. If you’re not generating as much (or more) cash than you’re spending on your campaigns, it’s not a sustainable way to grow your business.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

SEO Mythbusting: Common Misconceptions on the Road to the First Page of Google


Have you heard the big news? Google is about to launch the “SEO Mythbusting” video series on their Webmaster YouTube channel.

How to Create a Webinar Slide Deck [with a Downloadable Template]


Webinars may well have been the inspiration for Murphey’s Law—whatever can go wrong seems, indeed, to go wrong. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live.

3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation


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5 Digital Content Distribution Strategy Tips


To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Who Really Makes the Purchase in B2B Buying? – Know the Decision Makers

Unbound B2B

Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well as psychological aspects that play a significant part in confirming the purchase, and that usually goes unnoticed.

Reach Your Highest Potential With Account-Based Marketing

HG Data

Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM works hand in hand with account-based advertising (ABA) and account-based sales (ABS) to create the most effective account-based results.

Instagram bio ideas and tips for maximizing your account

Sprout Social

Racking your brain trying to write the perfect Instagram bio? The struggle is real. Because those 150 characters represent one of the most important components of your Instagram presence. After all, it’s the first thing your followers and customers see when they land on your ‘gram.

8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before


One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly , and before you know it, there are dozens — hundreds maybe — of different ways to express yourself online.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Find and Create An Listing


An listing is a best practice anyone who sends email. This record is managed by Network Clearing House , a public database that keeps track of the main contacts for various sending domains.

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50+ Statistics About LGBTQ+ Representation in Advertising


In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising.

Community Managers: What They Do & How to Be a Great One


Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality.

Best Tweets from #SEMrushchat: Strategies for More Authentic Content


Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Contentsquare buys Clicktale to create a global experience analytics provider


Digital experience insights platform Contentsquare announced today that it is buying experience analytics firm Clicktale. The companies said this new combined entity, under the Contentsquare name, will now have about 600 enterprise clients worldwide and will be five times larger than any competitor in the experience analytics space. Contentsquare’s clients include Walmart , Sephora and AccorHotels, while Clicktale’s list of customers include Dell, T-Mobile and RBS.

Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic


Among the many hats a marketer wears, one of the most important is communication. As a strong advocate of written communication, I’m a firm believer in the adage that “the pen is mightier than the sword.”

Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation


Most marketers know that when it comes to messaging, personalization absolutely matters. A 2018 study from Epsilon found that 80% of consumers are more likely to make a purchase after a personalized experience. But sifting through and organizing data in order to deliver the perfect experience to each buyer can sometimes seem like an insurmountable task. Recently, ClickZ held a webinar with Adobe group product marketing manager Drew Burns to talk about some of the powerful (and surprising!)

20 Time Management Apps And Tools That Will Help You Run Your Business Like A Pro


‘You will never find time for anything. If you want time you must make it.’ – Charles Buxton. Have you ever wished that you had just a little more time to complete a task? Perhaps you would like to have better control over your time?

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.