Mon.Jul 01, 2019

Content Skills in the Automation Era

Content Science Review

This shows the different types of content work, where automation could help or go wrong, and the skills and qualities students would need to develop. Article

Martech is marketing: a wide spectrum of possibilities


“Martech is marketing.” ” The MarTech conference recently updated its tagline to that phrase, evolving beyond our original motto, “ Marketing. Technology. Management. ” It’s not that the conference itself changed.

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7 Steps to Developing a Content Marketing Strategy

Only B2B

Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while. The post 7 Steps to Developing a Content Marketing Strategy appeared first on ONLY B2B. blogs

8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

4 Things CMOs Can Do to Prolong Their Tenure

Modern Marketing

A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI.

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More Trending

7 Best Practices for Marketing Video Production


For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more.

The Top 6 Benefits of Content Automation


Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics.

7 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action.

The Revolution of Content Amplification and Distribution


Today’s content marketing distribution landscape looks much different than what it did just a few short years ago. The rise of big data, the emergence of new channels, and peoples’ ever-evolving media consumption habits have ushered in a new digital era where interruption is no longer tolerated.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Best Tweets from #SEMrushchat: Strategies for More Authentic Content


Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing.

7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

Are you splashing the cash on advertising campaigns that never seem to pay off? A low ROI isn’t just a vanity metric. If you’re not generating as much (or more) cash than you’re spending on your campaigns, it’s not a sustainable way to grow your business.

5 Digital Content Distribution Strategy Tips


To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns.

SEO Mythbusting: Common Misconceptions on the Road to the First Page of Google


Have you heard the big news? Google is about to launch the “SEO Mythbusting” video series on their Webmaster YouTube channel.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Create a Webinar Slide Deck [with a Downloadable Template]


Webinars may well have been the inspiration for Murphey’s Law—whatever can go wrong seems, indeed, to go wrong. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live.

50+ Statistics About LGBTQ+ Representation in Advertising


In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising.

Why Usability and Design Directly Impact the ROI You Get From Your DAM


We’re big on UI (user interface) and UX (user experience) here at Brandfolder. It’s not just that we like clean, attractive design (although we do). Companies are spending more on

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Who Really Makes the Purchase in B2B Buying? – Know the Decision Makers

Unbound B2B

Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well as psychological aspects that play a significant part in confirming the purchase, and that usually goes unnoticed.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Instagram bio ideas and tips for maximizing your account

Sprout Social

Racking your brain trying to write the perfect Instagram bio? The struggle is real. Because those 150 characters represent one of the most important components of your Instagram presence. After all, it’s the first thing your followers and customers see when they land on your ‘gram.

Reach Your Highest Potential With Account-Based Marketing

HG Data

Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM works hand in hand with account-based advertising (ABA) and account-based sales (ABS) to create the most effective account-based results.

Community Managers: What They Do & How to Be a Great One


Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality.

8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before


One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly , and before you know it, there are dozens — hundreds maybe — of different ways to express yourself online.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

20 Time Management Apps And Tools That Will Help You Run Your Business Like A Pro


‘You will never find time for anything. If you want time you must make it.’ – Charles Buxton. Have you ever wished that you had just a little more time to complete a task? Perhaps you would like to have better control over your time?

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How to Find and Create An Listing


An listing is a best practice anyone who sends email. This record is managed by Network Clearing House , a public database that keeps track of the main contacts for various sending domains.

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Have You Adapted to the Modern Sales Cycle?


It’s no secret that the sales cycle has changed a lot over the past few decades.

Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation


Most marketers know that when it comes to messaging, personalization absolutely matters. A 2018 study from Epsilon found that 80% of consumers are more likely to make a purchase after a personalized experience. But sifting through and organizing data in order to deliver the perfect experience to each buyer can sometimes seem like an insurmountable task. Recently, ClickZ held a webinar with Adobe group product marketing manager Drew Burns to talk about some of the powerful (and surprising!)

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!