Mon.Jul 01, 2019

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Content Skills in the Automation Era

Content Science Review

This shows the different types of content work, where automation could help or go wrong, and the skills and qualities students would need to develop.

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Martech is marketing: a wide spectrum of possibilities

chiefmartech

“Martech is marketing.” The MarTech conference recently updated its tagline to that phrase, evolving beyond our original motto, “ Marketing. Technology. Management. ” It’s not that the conference itself changed. But since we launched the event five years ago, the context in which it operates — the profession of marketing — sure has.

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7 Steps to Developing a Content Marketing Strategy

Only B2B

Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while. The post 7 Steps to Developing a Content Marketing Strategy appeared first on ONLY B2B.

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8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […]. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. In that article, we state the following, “A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple— and it comes in the form of representation.

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7 Best Practices for Marketing Video Production

Biznology

For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more. For those who may not know how to make a video, here are seven best practices that will make it easier to spearhead your company’s video marketing efforts. 1.

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7 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading → The post 7 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

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The Top 6 Benefits of Content Automation

DivvyHQ

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. While content automation doesn’t mean robots will be writing articles and coming up with killer ideas, there are many areas of content production that can be automated.

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Community Managers: What They Do & How to Be a Great One

Hubspot

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn't the only platform that rewards audience engagement, either.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Digital Content Distribution Strategy Tips

Strategic-IC

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns. So if you’re creating high-quality, audience relevant content on a regular basis - surely you’re set for success?

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Best Tweets from #SEMrushchat: Strategies for More Authentic Content

SEMrush

Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing. Find out what marketing experts had to say, how you can use it to reach your target audiences, and what to avoid.

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4 Ways to Strengthen Your Sales Funnel

Ontraport

To make sales online, you first have to build a loyal customer base. Use these four tips to attract and retain customers. The post 4 Ways to Strengthen Your Sales Funnel appeared first on The Ontraport Blog.

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Have You Adapted to the Modern Sales Cycle?

Seismic

It’s no secret that the sales cycle has changed a lot over the past few decades. Some may even say that sales reps that are new to the game have a bit of an advantage when it comes to learning and onboarding; they are typically tech-savvy, have fresh and mold-able minds that aren’t bogged down by old methodology, and can adapt quickly to new sales models and techniques.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create a Webinar Slide Deck [with a Downloadable Template]

Kapost

Webinars may well have been the inspiration for Murphey’s Law—whatever can go wrong seems, indeed, to go wrong. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live. And. The post How to Create a Webinar Slide Deck [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before

Buffer

One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly , and before you know it, there are dozens — hundreds maybe — of different ways to express yourself online. This becomes particularly exciting for marketers because we have an opportunity to express our brands in new and unique ways and to reach more customers.

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Why Usability and Design Directly Impact the ROI You Get From Your DAM

Brandfolder

We’re big on UI (user interface) and UX (user experience) here at Brandfolder. It’s not just that we like clean, attractive design (although we do). Companies are spending more on.

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

ClickZ

Most marketers know that when it comes to messaging, personalization absolutely matters. A 2018 study from Epsilon found that 80% of consumers are more likely to make a purchase after a personalized experience. But sifting through and organizing data in order to deliver the perfect experience to each buyer can sometimes seem like an insurmountable task.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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SEO Mythbusting: Common Misconceptions on the Road to the First Page of Google

Spiralytics

Have you heard the big news? Google is about to launch the “SEO Mythbusting” video series on their Webmaster YouTube channel.

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20 Time Management Apps And Tools That Will Help You Run Your Business Like A Pro

Magisto

‘You will never find time for anything. If you want time you must make it.’ – Charles Buxton. Have you ever wished that you had just a little more time to complete a task? Perhaps you would like to have better control over your time? Time management is an issue that everyone has to deal with. It is necessary for effective business management, striking the right work/life balance, and improving productivity.

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Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer

Porch Group Media

Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer. According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are only partially prepared. So what exactly is top of mind for today’s consumers?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Red, White & Orange: Reflecting on Freedom from Inside Prison Walls

Televerde

When I think of the 4th of July, I can’t help but think of freedom. Surprisingly though, because I’m living life behind bars, one could argue that I’m lacking just that. Currently, I’m an inmate at the Perryville Arizona State Prison Complex. I’m also a Marketing Content Specialist with Televerde. For those who may be unfamiliar, Televerde is built on a socially responsible business model in which around 50% of employees are incarcerated women.

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[Litmus Live Videos] Email Accessibility Tips from the Pros

Litmus

Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content. Every one of your subscribers benefit from more accessible email, no matter what their abilities may be. Email accessibility benefits everyone —and ensures more people can consume your content.

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Marketers crave access to revenue-level insights so they can make better business decisions.

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LinkedIn’s Algorithm Makes User-Friendly Shift, Referral Traffic From SmartNews Soars

RebelMouse

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. The same can be said for LinkedIn's changes to its advertising offering, with the introduction of Facebook-esque video and carousel ads in 2018, followed by the addition of interest targeting and lookalike audiences this year.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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In The News: Forbes: Three Strategies For Improving Employee Engagement

Televerde

When companies miss revenue forecasts, there’s a tendency for leaders to look outward to find the reason(s): slowing economy, shifting technology landscapes, regulation changes, pricing pressures, et cetera. In my experience, when revenue starts to slow, it may be a signal that employee engagement isn’t where it needs to be, and that means you need all your leaders fully engaged to figure out why and how to fix it.

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RPO Improves Long-Range Talent Placement

Aberdeen

As organizations struggle to get the right talent to the right place at the right time, Recruitment Process Outsourcing (RPO) is improving the odds of hiring and retaining top talent. From improving the strategic hiring focus to matching individual career goals to the goals of the organization, RPO is helping set a new standard for long-term workforce value.

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How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. Often you will set the ROAS target based on a known value of doing business, maybe due to an understanding of what margin of revenue is required on your ad spend to ensure profit, for example, or simply “what performance always has been.”.

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