Marketing Insider Group
SEPTEMBER 6, 2018
Thought leadership is a powerful tool. Some might argue that overuse of the term has relegated it to jargon status, but the value of thought leadership done right is anything but empty. In fact, authentic thought leadership remains a driving force in successful companies across almost every industry. The future of thought leadership is bright, but it’s […].
Act-On
SEPTEMBER 6, 2018
Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing content.
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Customer Experience Matrix
SEPTEMBER 6, 2018
My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes. Master Data Management can be loosely defined as maintaining and distributing consistent information about core business entities such as people, products, and locations. ( Start here if you’d like to explore more formal definitions
KoMarketing Associates
SEPTEMBER 6, 2018
As the MarTech landscape continues to evolve, new research suggests that marketers believe it is changing quickly. Over the past three years, 48 percent of marketers believe that the landscape has “evolved rapidly,” according to a report titled the “State of Martech 2018” from Walker Sands. How are marketers keeping up with the changes and adjusting their strategies accordingly?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
SEPTEMBER 6, 2018
I know it’s human nature to look for the “easy wins,” or the “low-hanging fruit,” or <fill in your own cliche here> It’s not just marketers and it’s not new. New York Yankees’ owner Jacob Ruppert presided over the the famed “Murderers’ Row” teams that obliterated opposing ballclubs.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
SEPTEMBER 6, 2018
That headline isn’t fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at the rest of you. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. So, if it is terrible, it is a sign of intelligence that your customers avoid it. But guess what?
Adobe Experience Cloud Blog
SEPTEMBER 6, 2018
Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long enough? Too long? Is this too tough for my readers to understand?
Act-On
SEPTEMBER 6, 2018
Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level.
Kapost
SEPTEMBER 6, 2018
WeCustomers: they make the business world go round. They’re the reason we do what we do, and without them, we’d all be out of a job. But for all our. The post Do Marketers Underestimate the Customer Advocate? appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
SEPTEMBER 6, 2018
“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences.
Smarte
SEPTEMBER 6, 2018
Over 80% of our customers have admitted that it’s vital to concentrate your marketing and sales efforts to explicitly reach […]. The post Burnt your hands in buying list data appeared first on SMARTe Inc.
Convert
SEPTEMBER 6, 2018
Conversion optimization, if done correctly is one of the most beneficial and impactful things you can do for your business. When compounded – CRO, according to a recent study, returns on average $45 for every dollar spent and those that leveraged an agency saw 1 in 3 tests as improvements as compared to 1 in.
Content Standard
SEPTEMBER 6, 2018
It feels good to be useful, right? Content marketing can be a uniquely rewarding discipline for this very reason, because content is extremely flexible in how it can serve businesses. Whether you’re driving brand awareness, improving your SEO, or directly serving lead-generation efforts, it’s difficult to find a space in your audience-communication mix where content isn’t welcome.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Smarte
SEPTEMBER 6, 2018
Don’t waste time enriching data when you can close more deals faster. According to a study, 31% of reps' time […]. The post Invest your time in closing deals faster now appeared first on SMARTe Inc.
Conversica
SEPTEMBER 6, 2018
Today’s sales are about marketing as much as they are selling. Buyers have already finished most of their decision-making process before they engage with your sales team. According to Gartner, customers are already 57% through the purchase process before they approach a supplier. Forrester Research reports that 74% of business buyers conduct more than half of their research online before making an offline purchase.
Televerde
SEPTEMBER 6, 2018
I use LinkedIn for a lot of things, but one of my favorite ways to use the platform is to see what other marketing leaders are reading, commenting on, or working on. Matt Heinz, of Heinz Marketing , is someone whose posts I take the time to read and learn from. Whether it’s his approach to faux personalization in prospecting or his commitment to keeping vacation a work-free zone, his posts resonate with me and often align with my personal values.
MarketMuse
SEPTEMBER 6, 2018
This article isn’t your everyday ordinary search engine optimization guide. We’re not going to talk about alt tags, page load speed or any other factors that the average SEO guide discusses. Instead, we’re going to look at how to make your content better, both for your audience and Google so that you can rank better.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
FMG Suite
SEPTEMBER 6, 2018
Most advisors have a strong aversion to trying to understand their website’s metrics through Google Analytics. Why is this, when […].
SnapApp
SEPTEMBER 6, 2018
When most of us think about curated content we immediately conjure up the image of a fabulous art curator tirelessly searching for the perfect painting to complete a collection or the perfect piece for a space. But beyond ensuring that the world’s finest galleries are stocked with perfectly suited masterpieces, the word curation also applies directly to the lives of marketers as we think about the necessity to drive authentic value for our audiences by curating content to be shared via various c
Hubspot
SEPTEMBER 6, 2018
The best bitcoin wallets are the safest bitcoin wallets. And out of the four types of wallets you can use -- hardware, software, web, and mobile -- the crypto community generally considers hardware and software wallets to be the most secure. If you’re wondering why hardware and software wallets are more secure than mobile and web wallets, I’ll explain below.
SnapApp
SEPTEMBER 6, 2018
When most of us hear the word curation we immediately conjure up the image of a fabulous art curator tirelessly searching for the perfect painting to complete a collection or the perfect piece for a space. Source. But beyond ensuring that the world’s finest galleries are stocked with perfectly suited masterpieces, the word curation also applies directly to the lives of marketers as we think about the necessity to drive authentic value for our audiences by curating content to be shared via variou
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
SEPTEMBER 6, 2018
By Matt Heinz, President of Heinz Marketing. Are you enjoying our weekly “How I Work” series? It was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We are honored to feature a new B2B sales, marketing or business leader here every Thursday. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
ERDM
SEPTEMBER 6, 2018
Article by Ernan Roman Featured on CMO.com During a recent conversation with Ruth Crowley, vice president of customer experience design at Lowe’s, I was struck by her statement that “to the customer, it is not an omnichannel experience. It is their experience.” Crowley is responsible for leading her team’s efforts to create cohesive customer experiences that are emotionally and seasonally relevant and aligned with strategic company objectives.
QuanticMind
SEPTEMBER 6, 2018
The old production adage has held true for many generations. Faster, better or cheaper: you can only choose two. However, Google’s introduction of their new Ad Strength tool is helping marketers and advertisers around the world achieve all three by reducing poor-performing advertisements on Google. In an age when consumers are demanding a more personalized experience in less time than ever before, Google’s new Ad Strength tool provides you with the means to deliver quality advertising with
ERDM
SEPTEMBER 6, 2018
Article by Ernan Roman Featured on CMO.com During a recent conversation with Ruth Crowley, vice president of customer experience design at Lowe’s, I was struck by her statement that “to the customer, it is not an omnichannel experience. It is their experience.” Crowley is responsible for leading her team’s efforts to create cohesive customer experiences that are emotionally and seasonally relevant and aligned with strategic company objectives.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Smarte
SEPTEMBER 6, 2018
How can enriching your accounts enhance your sales and marketing productivity? Sales and marketing professionals usually need accurate information about […]. The post How can enriching your account enhance your sales appeared first on SMARTe Inc.
OutboundView
SEPTEMBER 6, 2018
We wanted to better understand the Tennessee business landscape and figured what better time than the release of the 2018 Inc. 5000. Plenty of insights as we visualized our findings so hopefully you enjoy! The post Tennessee 2018 Inc. 5000 Infographic appeared first on.
Conversica
SEPTEMBER 6, 2018
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