Tue.Nov 13, 2012

20 Stats Every Modern Marketer Should See

Modern Marketing

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way.

Stats 101

5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

Trending Sources

Why B2B Marketers Are Slow To Invest In Data

Digital B2B Marketing

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list.

Tennyson Delivers Skyfall’s British Bulldog Moment

Marketing Craftmanship

To strive, to seek, to find, and not to yield.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

If it exists, there is porn of it, no exceptions

Biznology

Tweet Are you or your clients convinced that your product or service is too niche for anyone to care about? That your appeal is so limited that investing in social media engagement or blogger outreach would be a shot in the dark? Well, that’s not only a pity but patently wrong.

The Pre-Call Research Checklist

Sales Intelligence View

Regardless of what you sell, the quality of the information you know about your prospects affects how effectively you close them. A defined sales strategy and a solid pre-call research process will make the difference being winning and losing a sale.

All Your B2B Lead Generation Questions Answered

Reachforce

Nearly 7,000 people are already registered for one of the largest marketing events ever – and we’re excited to be a leading sponsor, panel speaker and virtual booth host. There is still time to register for free and see all the fantastic presentations , visit the virtual trade show booths and participate in expert chats with ReachForce lead data experts and find out about customer implementations. We also have a very special guest joining us, Brian Massey, The Conversion ScientistTM.

B2B Tech Marketing: The Importance of Timing Your Content

Fathom

Timing is everything – especially when it relates to tech marketing and nurturing the technology decision-maker with your online content. When UBM Tech Web asked technology buyers in their Buyers Research Study what would negatively affect their selection of a … Continue reading → The post B2B Tech Marketing: The Importance of Timing Your Content appeared first on Fathom. B2B Content Creation & Strategy Technology Industry

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Swag Marketing: Get Your Swagger in Check

Modern B2B Marketing

by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background.

eMagine Launches New Websites

EMagine B2B Blog

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this bog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging NJM Packaging is the proven trusted packaging [.] The post eMagine Launches New Websites appeared first on B2B Web Strategy. Web Design

PPC 11

The Difference between Healthcare Content and Content Delivery

Fathom

Quality content marketing for healthcare begins with understanding the difference between content and content delivery. While the terms are often used interchangeably, there’s a distinction that’s vital to understand as you strive for content leadership in the healthcare industry. Content … Continue reading → The post The Difference between Healthcare Content and Content Delivery appeared first on Fathom. Content Creation & Strategy Healthcare Industry

eMagine Launches New Websites

EMagine B2B Blog

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging. NJM Packaging is the proven trusted packaging systems manufacturer, integrator and support resource.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel.

I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three).

I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three).