Wed.Jun 11, 2025

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SaaS Content Marketing: The 9-Step Roadmap for Success

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Content SaaS Content Marketing: The 9-Step Roadmap for Success Author: Margarita Loktionova 8 min read Jun 11, 2025 Table of contents I’ve spent the last decade helping SaaS companies achieve real growth through content.

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How Is Generative AI Changing SEO Strategy?

CMSWire

Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM

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Post Performance Report: Bold brands delivering social ROI

Sprout Social

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re rounding up some of the boldest brands on social.

ROI 109
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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Meta’s AI-powered ad creative: Game-changer or cautionary tale?

SmartBrief - Marketing

Meta’s recent announcement that it will begin using AI to automatically generate ad copy and creative based on an advertiser’s goal is a major inflection point for the digital marketing world. On its face, this shift is positioned as a productivity boost — a way to fast-track ad development, optimize performance and reduce the friction between campaign ideation and deployment.

More Trending

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Your ecommerce calendar just got a year-round makeover

Martech

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

eCommerce 105
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Marketers Using AI Publish 42% More Content [+ New Research Report]

Ahrefs

In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?

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Salesforce unveils agentic Marketing Cloud Next

Martech

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance.

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Google AI Mode: First Thoughts & Survival Strategies

Search Engine Journal

Learn more about Google AI Mode through Barry Adam's perspective and its impact on search results and user interaction. The post Google AI Mode: First Thoughts & Survival Strategies appeared first on Search Engine Journal.

Google 102
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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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What Is a Target Market? How To Identify Your Ideal Customers

Salesforce Marketing Cloud

Imagine trying to sell hiking boots to someone who never steps off the pavement? Or pitching pet food to someone without a pet. Sounds like a waste of time, right? No matter how great your product is, if you’re talking to the wrong people, it’s a lost cause. Yet, many small and medium-sized businesses (SMBs) fall into this trap. They try to sell to everyone, hoping something sticks.

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Is Google About To Bury Your Website? [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Claim your webinar seat to learn how A.I. is already changing clicks, visibility, and content performance. RSVP by June 24. The post Is Google About To Bury Your Website? [Webinar] appeared first on Search Engine Journal.

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The Metaverse And QA: Ensuring Quality In Virtual Realities

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

Search Engine Journal

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Leading Brands Speak Out: You Need to Balance AI and the Human Touch

CMSWire

Discover why leading companies say AI works best when paired with people — featuring insights from FedEx, Marriott and more at CCW 2025. Continue reading.

Lead 80
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Why a Business Partner Portal Is Essential for Modern Manufacturers

Computer Market Research

As manufacturers expand through indirect channels, managing relationships with distributors, VARs, resellers, and agents becomes more complex—and more critical. Keeping partners aligned, informed, and engaged is no small task, especially when manual methods and disconnected systems dominate the workflow. That’s why investing in a modern business partner portal is no longer just helpful—it’s a competitive necessity.

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The Flywheel Methodology For Strategic Technology Transformation

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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Top 5 B2B Advertising Agencies to Drive Lead Generation and Growth

Roketto

Picture this: you're a B2B business owner with a solid product, a hardworking team, and a clear vision—but your pipeline is running dry. You've tried digital ads, tweaked landing pages, and even boosted posts on LinkedIn, yet the leads coming in are lukewarm at best.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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20 Reasons Data Literacy Efforts Fail (And How To Address Them)

Ivan Guzenko - Forbes

The most effective programs integrate data into everyday workflows, tailor training to roles, and foster a culture where teams trust and understand the data they use.

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Multithreading in B2B Sales: A Proven Strategy to Win Deals Faster

Only B2B

If it’s B2B, selling to a single decision-maker is almost obsolete. On average, the B2B buying group involves 6 to 10 stakeholders, each armed with their own research and criteria. Naturally, as buying committees expand, decision timelines stretch. And relying on a single point of contact can stall or even derail the deal. Think of it like a spiderweb: touch one thread and the entire structure reacts.

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20 Ways Digital Twins Could Disrupt Traditional Manufacturing

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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Why CMOs Should Bet Big on B2B Influencers

CMSWire

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term influencer partnerships. Continue reading.

B2B 62
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How SMBs Can Confidently Adopt AI

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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Budget Squeezes, AI Overload and the CMO’s New Balancing Act

CMSWire

Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM

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Designing Language AI For The Real World: Why Multilingual Isn't The Same As Global-Ready

Ivan Guzenko - Forbes

If we want AI to be more than an English-speaking assistant with a multilingual dictionary, we must move past the illusion that translation equals localization.

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The Ripple Effects of Leadership: Why Every Conversation Counts

Directive Agency

In leadership, there are no neutral moments. Every word, every tone and every moment of silence has meaning. Whether you’re leading a company, a team or even a project, your communication creates ripples. Each interaction is a wave that travels well beyond the immediate exchange. And each interaction shapes the trust, morale and performance of the group.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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From Instinct To Infrastructure: The Role Of Psychometric Testing In Performance Marketing Hiring

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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You Need Your CMO to Think Like a CEO: My First-Hand Insights on Achieving Better Marketing Results

Marketri

As both the head of a fractional marketing agency and a Fractional Chief Marketing Officer (CMO), I wear two distinctly different hats. But they’re completely synergistic. My experience as a CEO shapes how I approach marketing, and it makes me a much more effective CMO on behalf of Marketri’s clients. While every good CMO might not have been a CEO, if you partner with a strategist who THINKS like one, you’ll get much better results and a higher ROI on your marketing spend.

CMO 62
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The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

Ahrefs

I looked at the top 10 websites cited in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.

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