Webbiquity
FEBRUARY 7, 2023
Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Image credit: RF._.studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving.
KoMarketing Associates
FEBRUARY 7, 2023
As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 7, 2023
Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. When there’s a steady brand messaging framework in place, quick action items are easy to complete. Sharing your brand’s mission with potential customers becomes effortless.
Zoominfo
FEBRUARY 7, 2023
When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ANNUITAS
FEBRUARY 7, 2023
The New Year has brought more volatility than many of us may have expected. Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heidi Cohen
FEBRUARY 7, 2023
Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
The Daily Egg
FEBRUARY 7, 2023
The process of setting, sharing, and managing business requirements sounds like an easy task. However, it involves a lot more than simply. The post Jama Connect Review appeared first on The Daily Egg.
Search Engine Journal
FEBRUARY 7, 2023
Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity. The post Microsoft Announces ChatGPT Capabilities Coming To Bing appeared first on Search Engine Journal.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
FEBRUARY 7, 2023
If you own or manage a small business, you want project management software that doesn’t punish you for wanting all of the. The post ActiveCollab Review appeared first on The Daily Egg.
Stevens & Tate
FEBRUARY 7, 2023
In today’s age, keeping your website up to date is incredibly important if you want to remain competitive and maintain visibility. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way. Here are the following components of web design that will modernize your website: Top 5 Components Of Web Design To Modernize Your Website 1.
Conductor
FEBRUARY 7, 2023
Life is long. Your last canceled customer could be your biggest customer down the line. A former employee could be your next partner. And your competitor could become part of your team someday. It highlights the importance of doing things the right way—with honor, respect, and values—throughout the journey (and also the magic of business). That is exactly what happened here… For years, we’ve been fiercely fighting to realize our vision of Conductor as the #1 global SEO and organic marketing solu
Search Engine Journal
FEBRUARY 7, 2023
Conductor and Searchmetrics join forces to offer a comprehensive SEO solution for customers. Learn more about the impact of this acquisition. The post From Competitors To Partners: Conductor Acquires Searchmetrics appeared first on Search Engine Journal.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
FEBRUARY 7, 2023
16 minutes read Let’s talk banners. The advertising kind, not the ones noblemen held during battles in medieval times. As you probably know, banner advertising means using graphic banners to promote a brand or specific products or services. What are the different types of banner ads? Digital and print banners. The latter has been around for centuries, but online banner ads first saw the light of the world wide web in 1994.
Matchcraft
FEBRUARY 7, 2023
Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA, February 7, 2023 – MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads. With this innovative addition, resellers and agencies can now capitalize on MatchCraft’s experienced team to manage YouTube Video campaigns and have access to view detailed reports for their YouTube Video Ads through the
RDW Group
FEBRUARY 7, 2023
Help us give a warm welcome to the newest face on the RDW Accounts Payable team, Dawn Snowden! With more … The post Delighted to Meet Dawn, RDW Accounts Payable appeared first on RDW Group.
Sana Commerce
FEBRUARY 7, 2023
When it comes to sales tax for e-commerce, do you have the data and technology you need to stay compliant and avoid fines? Sales tax compliance is complicated enough independently, let alone when adopting a new sales channel , expanding to a new market, or both, it’s important to do your due diligence on the necessary processes. However, uncharted fiscal territory is no reason to let opportunity pass you by, particularly when there are technological solutions to make it easier to understand and
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
FEBRUARY 7, 2023
In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.
Content Marketing Institute
FEBRUARY 7, 2023
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose's assertion that that can be a good thing for content marketers.
Ahrefs
FEBRUARY 7, 2023
In more simple terms: Why do SEO? There are an estimated 3.5 billion searches on Google each day. To tap into this audience, you’ll need to do SEO.
Search Engine Journal
FEBRUARY 7, 2023
Learn how to generate additional revenue for yourself or your business with the best high-ticket affiliate marketing programs. The post 13 Best High-Ticket Affiliate Marketing Programs 2023 appeared first on Search Engine Journal.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
FEBRUARY 7, 2023
Securing C-suite buy-in is essential to getting any new project off the ground. To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program.
MarketMuse
FEBRUARY 7, 2023
Discover the limitations of search volume and learn a more effective approach using topical authority to help forecast and predict SEO traffic potential.
Bionic
FEBRUARY 7, 2023
As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. It seems everyone is making AI announcements these days. With stories like these, you may be starting to feel you’re becoming obsolete.
Conversica
FEBRUARY 7, 2023
The post How Do We Keep Language Models Like ChatGPT Accurate and Unbiased? appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convert
FEBRUARY 7, 2023
Before November 2022: “Google dominates the search engine market, no contest.” After November 2022: Okay, it wasn’t so dramatic. But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “ code red ” level. Just 2 months prior, Google had to admit that TikTok was a real competition , and now this?
Litmus
FEBRUARY 7, 2023
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.
DivvyHQ
FEBRUARY 7, 2023
Content testing is a great way to understand your users better. By assessing what aspects of your content are working, and which aren’t, you can build a clearer picture of what your users expect from your content. Check out our latest article from Yauhen Zaremba, Director of Demand Generation at PandaDoc, to learn more!
Expert insights. Personalized for you.
329 
Let's personalize your content