Wed.Mar 28, 2012

Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus.

How does social media affect trust and your brand?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand? Think “Trust Marketing.” You can say you heard it here on the {grow} blog first. In 2009, Chris Brogan and Julien Smith released their book Trust Agents.

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Trending Sources

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. To be honest, we never came up with a clear answer. I suppose it tastes great and is less filling.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Best Website, UX and Mobile Design Guides and Tips of 2011

Webbiquity

Inspired web designers continue to push the envelope on what’s possible in online presentation, utilizing HTML5 and design elements and techniques like parallax scrolling effects, imaginative icons and unusual typography to stand out from the ordinary and grab visitors’ attention.

7 Ways Sales Intelligence Gives You Super Powers

Sales Intelligence View

Guest post written by Tom Meriam . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Tom has spent over the last 15 years in the sales and executive levels. He is deeply involved with leveraging social selling and the sales intelligence tool, InsideView , to empower himself as a sales professional. Introduction.

The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

Gina Tapani. Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap.

The 7 Aspects of Inbound Marketing Most People Screw Up

Hubspot

Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. Inbound marketing is helping to change this by creating marketing that people love, which luckily also results in 61% lower lead costs.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Shocking Statistics about Lost Marketing Leads

Modern B2B Marketing

by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar.

Measures for the C-Suite

VisionEdge

In his book, Kotler on Marketing (1999), Phil Kotler claimed that, “Marketing has the main responsibility for achieving profitable revenue growth for the company (pg 18).” Kotler suggests that achieving profitable revenue growth is derived from finding, keeping and growing profitable customers.

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Google takes another swipe at site search facilities

Biznology

Image via CrunchBase. I am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much search traffic as they can–the better to show their ads and put a few more pennies towards the bottom line.

Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!

Modern B2B Marketing

by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? We thought it would be fun to create custom Facebook cover photos for all the marketers out there who love what they do and want to show the world.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

35 Days to Great First Sales Meetings

Avitage

Content Marketing - How to Keep it Sweet & Short - VR Marketing Blog

Vertical Response

Difference Between Good Logo Design and Powerful Branding?

Tomorrow People

What’s the difference between good logo design and powerful branding? What makes the difference between good logo design and branding? It’s an answer that continues to be overlooked by too many companies today. Yet it can make a real difference in terms of revenue and overall performance, in a number of ways: Better ROI. So your branding agency has delivered good logo design. But has it delivered anything else?

B2B Marketing Research Tips: A Realistic Sense of Time

MLT Creative

When selling the C-suite on approving your B2B marketing research proposal, remember to build in enough time and resources to complete the research effectively. Research is the cornerstone of a successful B2B marketing campaign and it is not a place where you want to skimp on time.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

7 Ways Sales Intelligence Gives You Super Powers

Sales Intelligence View

Guest post written by Tom Meriam . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Tom has spent over the last 15 years in the sales and executive levels.