The Holy Grail: Email Send Time Optimization
JANUARY 31, 2020
Do people open your emails and delete them without a second thought? If most of your campaigns end up in the trash, then your timing — not your content — may be the culprit. Email send time studies vary greatly on their conclusions. When the data from various companies was consolidated, it was found that midweek emails perform best, with optimal times ranging from 6 a.m. to midnight.