Fri.Jan 31, 2020

The Holy Grail: Email Send Time Optimization

Oracle

Do people open your emails and delete them without a second thought? If most of your campaigns end up in the trash, then your timing — not your content — may be the culprit. Email send time studies vary greatly on their conclusions. When the data from various companies was consolidated, it was found that midweek emails perform best, with optimal times ranging from 6 a.m. to midnight.

30-point video production checklist

Biznology

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization. ? Team includes the people with the most customer and market insight. ? All relevant background materials shared with the production team. ? Style preferences, graphics standards, and branding guidelines communicated. ? Collaborative methodology, team responsibilities, and signoffs determined. ? Feedback and sign-offs specified. ?

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17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

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B2B Businesses and the Business of Being Good Community Members

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. In August of 2019, the Business Roundtable published an update to the Purpose of the Corporation. This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. This moves away from the long-standing view that the prime directive of a corporation was driving shareholder profits. So, what does this mean for those of us in the B2B world?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Everything You Need to Know About Identity Resolution

SmartBug Media

In today’s digital age, it’s important to have a holistic view of prospects and customers and the ways they interact with your brand. That way, you can communicate with them in the most engaging, relevant, and consistent way possible—across all devices, platforms, and channels. One of the best ways to do this is through identity resolution. What Is Identity Resolution?

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8 Unmissable Marketing Books for 2020

Martech Advisor

As a new year begins, marketers must refresh their ideas and seek inspiration from industry veterans and forward-thinking marketers. Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Marketing is an ever-evolving space, walking on that fine line between art and science.

How to Generate Better Results with ABM

Triblio

Did you hear the news? Earlier this week, we launched “ Ask an ABM Expert ” a series of bite-sized videos created to answer the most pressing questions in ABM and modern B2B marketing. Hosted by Triblio’s Chief Customer Officer, Andrew Mahr, “Ask an ABM Expert” touches on the daily account-based challenges marketers face and provides practical advice to help combat them. In the first episode, Andrew highlights why you should drop the old, outdated lead gen model and instead invest in ABM.

The 1-2-3 Guide to Simplifying Your Content Workflows

DivvyHQ

As companies grow, internal complexity becomes one of the biggest challenges that executives face. The content marketing process can certainly turn into chaos real quick. Here’s a 3-step guide to help you simplify and automate your content workflows. Content Automation Content Management Content Marketing Tips & How-Tos calendar collaboration content efficiency marketing planning production simplify social publishing strategy streamline workflow

Personalization-at-Scale for B2B: Delivering 100,000 Unique Experiences to 100,000 Users

Convert

When HBR asked for one-word responses to how their complex-solutions purchase processes felt like, thousands of B2B buyers said that it was: “hard,” “awful,” “painful,” “frustrating,” and “minefield.” In another survey of B2B customers, Gartner found 77% of the respondents stating that “their latest purchase was very complex or difficult.“ “ Why would the buying process. Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Tips for Building a Best In Class Customer Experience – VIDEO

Circle Studio

What does it take to create a best in class customer experience? In the latest video episode from circle S studio, Susan Quinn, President and CEO discusses 3 tips for customer experience to help marketers stay ahead of the curve. Video Transcript. For those in the marketing world, the customer experience has become a very important topic. So today I’d like to share some important tips that will help you stay ahead of the curve. Hello, everyone. I’m Susan Quinn from circle S studio.

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5 Steps to Create the Perfect Customer Persona for Your Business

Convert

Content marketing has dramatically transformed over the past few decades. While some old-school business strategies still remain relevant today, there’s a bunch of new and more impactful methods that can help you achieve your business goals. One of the most efficient and cost-effective ways to boost your marketing efforts is by creating customer personas. Without. Marketing

7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)

ClearVoice

As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part two, we’re making predictions for freelance work in the years to come. The shift from 2019 to 2020 wasn’t just another lap around the sun, but the turn of a new decade. Any major shift challenges current freelancers and aspiring ones to look forward and plan for the future.

An Ultimate Guide for B2B Tech Lead Buyers

Unbound B2B

Introduction. Most technology companies in the twenty-first century are global market leaders due to the manner of innovations and creativity. Although in some cases, they tend to face difficulties and a bit of struggle when it gets to generating leads. So, if your company is currently experiencing challenges with lead generation, you are in the right place.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Data-Driven Marketing | How To Build And Execute An Effective Data Strategy

Marketo

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? And does your team know what you mean?

Why Email Marketing Enhances Brand Experience And How You Can Maximize It

Cortex

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

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3 Marketing Technology Predictions for SMBs for 2020

Martech Advisor

In 2020, many of the same platforms and tools used by the largest companies will also be available to smaller entrepreneurs. If used correctly, they can help grow your business. On the downside, because these platforms are sophisticated, they can also complicate the customer experience, says, Marc Pickren, CEO, OutboundEngine. Since people began using martech as a term to describe the blending of marketing and technology, the field has grown astronomically.

The Ultimate Guide to Running a Design Critique

Ceros

Reading Time: 4 minutes. A design critique can be a minefield for anyone involved in a creative project. When it’s done well, it fosters understanding and warm collaboration—and most importantly, it improves the work. When done poorly, carelessly, or without clarity, it can tank morale or even convince creatives to jump ship. Delivering a design critique is its own valuable skill, one worth honing.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

PartnerOn Incentives

ContentMX

Leap into 2020 Lottery. We are excited to launch “Leap into 2020,” one of many incentive programs to come. Accelerate your PartnerOn activity for a chance to win a $500, $200, or $100 gift card at the end of the lottery period, February 1, 2020 through April 1, 2020! Lottery Rules. All active partners with a PartnerOn account are eligible to win. There is no entry requirement. .

5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames

Search Engine Journal

Interactive content pieces can help you earn valuable links. Here are five types of interactive content to inspire you. The post 5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames appeared first on Search Engine Journal. Content Marketing Link Building

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The 1-2-3 Guide to Simplifying Your Content Workflows

DivvyHQ

As companies grow, internal complexity becomes one of the biggest challenges that executives face. The content marketing process can certainly turn into chaos real quick. Here’s a 3-step guide to help you simplify and automate your content workflows. Content Automation Content Management Content Marketing Tips & How-Tos calendar collaboration content efficiency marketing planning production simplify social publishing strategy streamline workflow

Data: Why More is Sometimes Worse

Method and Metric

Being data-driven is only worth something if the data you work with is good data. Which begs the question: how do we know if our data is good? And more importantly, how do we make sure that it is? Ask any data scientist or analyst what the most annoying part about their work is and they will tell you that the answer is this: Data Cleaning. Data cleaning is the process of removing and/or modifying data to ensure it is accurate, complete and relevant.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The 1-2-3 Guide to Simplifying Your Content Workflows

DivvyHQ

As companies grow, internal complexity becomes one of the biggest challenges that executives face. The content marketing process can certainly turn into chaos real quick. Here’s a 3-step guide to help you simplify and automate your content workflows. Content Automation Content Management Content Marketing Tips & How-Tos calendar collaboration content efficiency marketing planning production simplify social publishing strategy streamline workflow

Introducing Our NEW Social Media Marketing Calendar

Magisto

Good marketing requires determination, consistency, and planning. Coming up with content ideas and finding the best timing and platform for each is a lot of work that you just can’t do spontaneously. Having a month-by-month plan can help your content creation process become smoother, more efficient, and most of all, more effective. Enter: Our NEW Social Media Marketing Calendar and your one-stop inspiration shop!

Most Viewed Video Ads: Super Bowl 2020 Pre-Game

AcuityAds

Super Bowl 54 is upon us, and even though recent events have tragically overshadowed the festivities, advertisers have still been able to capture a huge amount of digital attention with their videos. This year's Most Viewed Video Ads captured a combined total of 140M views so far. The post Most Viewed Video Ads: Super Bowl 2020 Pre-Game appeared first on AcuityAds Inc. Digital Video True Reach Attention Advertising Most Viewed Video Ads MVVA

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Digital Meets Physical, Chinese New Year Campaigns & Digital Advertising Trends: Martech Essentials in Jan. 2020

Martech Advisor

What were the most interesting developments in martech in January 2020? We take a look at all the creativity, innovation, insights and news about deals in this monthly round up. In January, when the holiday season was wrapping up and Chinese New Year arrived, the creativity of marketers had to race across the world, with no pause for breath. How did 2020 start for marketing technology? We take a look back at January 2020 and bring you the coolest martech news of the month.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.