Wed.Aug 03, 2022

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? SEO? PPC ? Content? And how in the world do you navigate the new platform that looks vaguely familiar but doesn’t have any of the information you’re used to?

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Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.

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Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232
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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

It’s official: We’ve moved past “unprecedented times” and the “new normal” and have entered the “ Everything-is-Weird Economy ”. Over the past couple of years, it has seemingly been one extreme after another — record-high unemployment followed by record job growth followed by record voluntary job changes. Record-high consumer spending followed by record-high inflation.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

Search Engine Journal

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

SWOT 143

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The Complete Guide to Buying a Dropshipping Business

The Daily Egg

If you’re looking to get into the ecommerce world, one of the first decisions you’ll need to make is whether to start. The post The Complete Guide to Buying a Dropshipping Business appeared first on The Daily Egg.

Buy 124
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Why performance marketing alone won’t grow your brand

Liveintent

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. If you’re a performance or growth marketer, you might think this is a wild claim.

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Shift4Shop Review

The Daily Egg

Shift4Shop (formerly known as 3DCart) is an ecommerce website builder that many users love for its extensive customization capabilities. With a versatile. The post Shift4Shop Review appeared first on The Daily Egg.

eCommerce 124
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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until y

Campaigns 126
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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6 Strategies for Marketing to Gen Z

SendGrid

Gen Z is an increasingly important consumer group, but they're often lumped in with millennials. Learn how to market to Gen Z through email. The post 6 Strategies for Marketing to Gen Z appeared first on SendGrid.

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LinkedIn Tests New Human Curated Discover Feed via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal.

Curation 111
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible.

Youtube 106
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6 eCommerce Personalization Strategies to Boost Customer Experience

Benchmark Email

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions. Each of these forms the foundation of personalized marketing and advertising, but in eCommerce, personalized marketing goes beyond market segmentation and targeting. In this new era of eCommerce, it’s recommended that you customize the consumer… The post 6 eCommerce Personalization Strategies to Boost Customer Experience appeared f

eCommerce 105
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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YouTube Updates For Creators: New Metrics, Copyrighted Music, More via @sejournal, @MattGSouthern

Search Engine Journal

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal.

Copyright 100
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Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

Content Marketing Institute

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.

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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many ways to cultivate this kind of relationship with your customers, one being creating an emotional bond with them.

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There Are Many Futures of Work — Which One Are You Creating?

Salesforce Marketing Cloud

If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. The long-established social contract between employees and employers is being rewritten on a global scale. One thing is clear – there is not a singular future of work. There will be a variety of futures available to your organization, and you will need to decide which one makes sense, and how to create it.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Facebook To End Live Shopping on October 1 via @sejournal, @BrianFr07823616

Search Engine Journal

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift its focus to Reels, Meta’s short-form video product that is available on both Facebook and Instagram. Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their busi

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Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store.

Media 116
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What is Social Media Governance?

Oktopost

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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Reducing Burnout & Reigniting Culture: Interview with Chris Gould

Brandpoint

In just a few days, we are hosting a panel event on Reducing Burnout & Reigniting Culture. Our Business Development Director, Chris Gould , is a panelist at the event. I wanted to talk to Chris before the event to get a feel for how he’ll approach the conversation, what he wants to learn from the panel and his experiences with burnout. Tell me a little bit about your professional background.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Substack Alternatives: 11 Newsletter Platforms & How They Work via @sejournal, @BrianFr07823616

Search Engine Journal

If you're looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How They Work appeared first on Search Engine Journal.

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Litmus Receives Top Honors For Products and Customer Service

Litmus

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition. And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .

Service 84
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10 hot trends shaking the food and beverage e-commerce industry

Sana Commerce

The food and beverage industry deals with perishable goods that have to be sold quickly to preserve the high quality that buyers expect and that regulations demand. Despite complex logistic processes and increasingly demanding consumers, food and beverage e-commerce (driven by ERP integration) can help companies do so easily. Here are the 3 industry trends impacting this shift toward digital.

Trends 69
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Almost half of consumers are consciously spending less

Martech

Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles typically associated with offices preferred working full-time from home. The report, “ Adjusting to the New Economic Climate and Working Environment ,” comes from mobile advertising platform LoopMe.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The Benefits of Team Bonding in a Virtual Workplace

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing. I started here at Heinz in the middle of the pandemic, we were already a full year in and we are still working virtually to this day. As my first job in my career field, working virtually is all I have known. I have not had the chance to work the typical office life everyone was accustomed to before the pandemic hit.

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The Granularity Trinity in MMMs

Mass Analytics

The Granularity Trinity in Marketing Mix Models. The Need for Granularity and Actionability . The Granularity Triangle/ Trinity in MMM . The Challenges faced by Granular MMMs . Introduction. Granularity and actionability are the holy grail of all marketers in relation to marketing measurement. This wasn’t accessible around 20 years ago, mainly because data wasn’t nearly as available as it is today, the methodologies used not nearly as advanced, and the computation power not nearly as fast.

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The Most Secure CMS of 2022

RebelMouse

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.