Wed.Aug 03, 2022

A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?

How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

Search Engine Journal

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

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Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects.

Litmus Receives Top Honors For Products and Customer Service

Litmus

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

Content vs. Physical Goods vs. Both with Mandi Gubler

ConvertKit

Mandi Gubler, creator of Happy Happy Houseplant and Vintage Revivals, is no stranger to creating content for an online audience. In 2010, Mandi Gubler started her first blog, Vintage Revivals, when blogging was in its hay day.

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Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

Content Marketing Institute

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth. Continue reading → Company News

What Marketing Strategy to Choose for Online Business in 2022

BenchmarkONE

In today’s world, you can often face this situation: you are the owner of a great website that offers quality products at affordable prices, but the website’s traffic decreases daily. Does this picture sound familiar? What can you do in this case?

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Marketing

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging.

Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing is a powerful tool in B2B marketing. From blogs to eBooks to whitepapers and more, content helps fuel many marketing and sales activities. When it comes to content, there are many things one can do to be successful.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

6 eCommerce Personalization Strategies to Boost Customer Experience

Benchmark Email

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions.

YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine.

LinkedIn Tests New Human Curated Discover Feed via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal. LinkedIn News

SEO Split Test Result: Adding H3 Tags to Products Names on Ecommerce Category Pages

SEMrush

For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic. SEO Split Testing

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Facebook To End Live Shopping on October 1 via @sejournal, @BrianFr07823616

Search Engine Journal

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post.

The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera.

YouTube Updates For Creators: New Metrics, Copyrighted Music, More via @sejournal, @MattGSouthern

Search Engine Journal

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal. News YouTube

There Are Many Futures of Work — Which One Are You Creating?

Salesforce

If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. The long-established social contract between employees and employers is being rewritten on a global scale. One thing is clear – there is not a singular future of work.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Search Engine Journal

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal. CMS Software Tools

Reducing Burnout & Reigniting Culture: Interview with Chris Gould

Brandpoint

In just a few days, we are hosting a panel event on Reducing Burnout & Reigniting Culture. Our Business Development Director, Chris Gould , is a panelist at the event.

The 2022 Cloud Gaming Report

HG Data

Over the next two years, the cloud gaming industry is projected to grow by over 300%. We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report.

5 Hotel Lighting Design Ideas to Create a Seamless Guest Experience

Altitude Branding

Find out how hotel properties can benefit from better lighting design including lighting control systems and transitional lights A fancy golden hotel lobby is well decorated In the hospitality industry, the guest experience is paramount.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Marketplace Notes: Upfronts Update

Rain The Growth Agency

By Robin Cohen, EVP Integrated Media Investment and Planning and Staci Otterson, VP Integrated Media Investment After a correction year in 2021-2022, the upfront TV marketplace began to stabilize as we approached the 2022-2023 upfront year.

Episode 42 – What’s Wrong With Revenue? You’re Missing The Foundational Elements For Growth

Square 2 Marketing

This show aired LIVE on July 6. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?

Dumb Questions for Brilliant Marketers: Lindsay McGuire

nDash

This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. We also cover Formstack’s podcast and the recent Digital Maturity report.

The 2022 Cloud Gaming Report

HG Data

Over the next two years, the cloud gaming industry is projected to grow by over 300%. We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How Revenue Operations (RevOps) Teams Drive Growth With SalesIntel’s B2B Contact and Company Data

SalesIntel

Revenue Operations (RevOps) teams are focused on the alignment of sales, marketing and customer success operations to drive growth and keep all teams accountable to revenue. To do this, they need data. Quality data. .

How to maximize net profit on your WL Ad Exchange using the dynamic margin feature

Smarty Ads

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described. White Label

Dynata partners with Google to measure brand lift on YouTube

Valasys

It is now possible for advertising brands and agencies to holistically assess the success of their advertisements across all platforms that are being measured, including YouTube. Share This Post Shares.