Thu.May 21, 2020

The ultimate guide to live blogging in 2020


In a world where information travels faster each day, live blogging is a great way to generate real-time content while also managing social interactions and engagement as they happen. But what is this strategy exactly?

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This is How I ABM: Tips for Demand Gen and CMOs on ABM Pilot Programs


We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every role. We share what they had to say in this special series, How I ABM.

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What Is a Content Playbook?

Content Science Review

Get the basics about what a content playbook is, why you need it, and its basic elements

Your Director of Marketing Is Miserable [Unless They Focus On Customers]

Marketing Insider Group

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Content Marketing for technology companies: 6 tips to run a solid strategy


No other area in the market is as prepared as tech businesses to embrace and own their online presence. It is an advantage, yes, but it also means you have to compete for space against a lot of players with consistent and consolidated Digital Marketing strategies.

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Marketers and Developers Can Now Collaborate on Server-Side Campaigns

Modern Marketing

Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser.

Are You Guilty of the One Thing That Kills Content Marketing?

Content Marketing Institute

Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading → The post Are You Guilty of the One Thing That Kills Content Marketing?

The Ultimate Guide to Interactive Forms in Email


“Forms in email don’t work.”. Forms are powered by JavaScript—and that’s not supported in email.”. Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth.

10 Best SaaS Website Design Inspiration (+ Why They’re Great)


In a space and time where websites have become the digital equivalent of flagships, design has never been more important. And that statement stands to reason—we’ve never before asked so much of both aesthetics and functionality in the digital world. Featured SaaS Web Design

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 Guidelines for Selecting a Digital Marketing Agency


Whether you’re just getting started with a SEM program, or a long-time digital marketing DIYer, leveraging a digital marketing agency can rocket your returns and launch your product or service into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

10 Best SaaS Website Design Inspiration (+ Why They’re Great)


In a space and time where websites have become the digital equivalent of flagships, design has never been more important. And that statement stands to reason—we’ve never before asked so much of both aesthetics and functionality in the digital world. Featured SaaS Web Design

15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here.

Emotional AI platform reveals that smiles are down 32% due to COVID-19


30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

4 Things Teleconferencing Companies can do to Handle the COVID Growth


The teleconferencing industry is experiencing major growth during this pandemic. As access to offices vanished because of lockdown measures, many workers have transitioned into remote work — working from the safety of their homes.

How to use emoji in marketing to drive engagement

Sprout Social

They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. These days, you can deliver that same level of emotion with a single keyboard click. We’re talking about emoji.

24 Data-Backed Reasons to Personalize Your Marketing


When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts.

10 Slam-Dunk Ways To Improve Your Software Demo And Increase Close Rates By 50% Or More

Square 2 Marketing

For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad. We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.”. Our response? Great, what’s your close rate on demos?”

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Should You Use Instagram Automation Tools?


With over a billion active users, Instagram is likely already a part of your digital marketing strategy. But achieving success on Instagram can also be very time-consuming. Instagram automation tools can significantly reduce this time, but they also have their downsides.

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How to Get More Email Subscribers Using Paid Ads


For any business that wants to make more sales and conversions, chances are they’ve already started building their email list. But starting your list is but the tip of the iceberg – to truly scale and grow your business , you need to grow your list with highly qualified leads fast.

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Tips to Repurpose Blog Posts into Winning Social Media Posts

SmartBug Media

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles.

How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin

Search Engine Journal

Looking for a way to measure whether your content marketing is successful? Here's how you can use Google Data Studio to calculate the ROI. The post How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin appeared first on Search Engine Journal.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Getting Started with Marketo Segmentation

SmartBug Media

One of the most overlooked functions in Marketo is the ability to segment lists. A personalized message can lead to a positive impression on your prospects.

The Best Examples of Creative Ads Using Visual Metaphors


It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%. Sounds fascinating, doesn’t it? I think we can all agree that visual communication can boost your online advertising.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples


BASHO emails are alive and well—and thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right.

Account Based Marketing Framework: What is ABM?

Lake One

Account based marketing is taking B2B by storm. The latest trend in the world of sales and marketing, ABM is a highly effective way to engage with potential leads. Our clients are doing it, and the ones who aren’t yet are interested.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!