Thu.May 21, 2020

The ultimate guide to live blogging in 2020


In a world where information travels faster each day, live blogging is a great way to generate real-time content while also managing social interactions and engagement as they happen. But what is this strategy exactly? How to live blog, and what benefits can it bring to your Digital Marketing strategy? In this post, we want to guide you through all you need to start: from concept to practice!

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This is How I ABM: Tips for Demand Gen and CMOs on ABM Pilot Programs


We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every role. We share what they had to say in this special series, How I ABM. Check out more of the How I ABM partner series: In This Is How I ABM: Tips from Marketing Operations and Sales Development Pros , leaders from our partner organizations Spear Marketing Group and Inverta share what ABM means to them. You Need to Crawl Before You Walk.


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What Is a Content Playbook?

Content Science Review

Get the basics about what a content playbook is, why you need it, and its basic elements

Your Director of Marketing Is Miserable [Unless They Focus On Customers]

Marketing Insider Group

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. You might think the key to being happy is to leaving your current manager or even to change your job. But that’s not always true.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Marketers and Developers Can Now Collaborate on Server-Side Campaigns


Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser. While most businesses use client-side approaches for A/B testing and personalization , there are a growing number of businesses opting for server-side to test and personalize content. The culture around testing and personalization has evolved as more sophisticated tests and site security are prioritized for those businesses.

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The Dark Side of Marketing Attribution


Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. To understand the outcome that more and more business are trying to move towards, it makes sense to first examine the fundamentals of Marketing Attribution models.

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15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales.

The Ultimate Guide to Interactive Forms in Email


“Forms in email don’t work.”. Forms are powered by JavaScript—and that’s not supported in email.”. Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it.

The Best Examples of Creative Ads Using Visual Metaphors


It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%. Sounds fascinating, doesn’t it? I think we can all agree that visual communication can boost your online advertising. Sometimes, in order to create a stronger reaction, advertisers go one step […]. Design

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

5/21 remote roundtable recap: an open conversation


watch the remote roundtable. “Growth-minded marketing leaders will continue to meet the needs of their customer and their business, even as those needs evolve.”

Are You Guilty of the One Thing That Kills Content Marketing?

Content Marketing Institute

Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading → The post Are You Guilty of the One Thing That Kills Content Marketing? appeared first on Content Marketing Institute. Company News

Emotional AI platform reveals that smiles are down 32% due to COVID-19


30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. The company uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content. ClickZ spoke with Max Kalehoff, VP of Marketing & Growth for Realeyes, about their innovative technology and the capabilities they brings to marketers and publishers.

10 Best SaaS Website Design Inspiration (+ Why They’re Great)


In a space and time where websites have become the digital equivalent of flagships, design has never been more important. And that statement stands to reason—we’ve never before asked so much of both aesthetics and functionality in the digital world. Featured SaaS Web Design

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Guidelines for Selecting a Digital Marketing Agency


Whether you’re just getting started with a SEM program, or a long-time digital marketing DIYer, leveraging a digital marketing agency can rocket your returns and launch your product or service into the internet big-time. The problem, of course, is selecting the right digital marketing agency. This is no small matter: the wrong choice can cost your organization a lot of time and money, not to mention add a lot of stress to your day.

10 Best SaaS Website Design Inspiration (+ Why They’re Great)


In a space and time where websites have become the digital equivalent of flagships, design has never been more important. And that statement stands to reason—we’ve never before asked so much of both aesthetics and functionality in the digital world. Featured SaaS Web Design

Account Based Marketing Framework: What is ABM?

Lake One

Account based marketing is taking B2B by storm. The latest trend in the world of sales and marketing, ABM is a highly effective way to engage with potential leads. Our clients are doing it, and the ones who aren’t yet are interested. Here’s an in-depth walkthrough of the account based marketing framework for beginners. . What is account based marketing. First thing’s first, let’s define account based marketing.

How to use emoji in marketing to drive engagement

Sprout Social

They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. These days, you can deliver that same level of emotion with a single keyboard click. We’re talking about emoji. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Things Teleconferencing Companies can do to Handle the COVID Growth


The teleconferencing industry is experiencing major growth during this pandemic. As access to offices vanished because of lockdown measures, many workers have transitioned into remote work — working from the safety of their homes. Netskope reports that the number of people in North America working from home has doubled this year when compared to last. Trends

24 Data-Backed Reasons to Personalize Your Marketing


When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process.

10 Slam-Dunk Ways To Improve Your Software Demo And Increase Close Rates By 50% Or More

Square 2 Marketing

For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad. We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.”. Our response? Great, what’s your close rate on demos?” Just last week a prospect was proud to respond that they had a 10% close rate on demos.

Should You Use Instagram Automation Tools?


With over a billion active users, Instagram is likely already a part of your digital marketing strategy. But achieving success on Instagram can also be very time-consuming. Instagram automation tools can significantly reduce this time, but they also have their downsides.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Tips to Repurpose Blog Posts into Winning Social Media Posts

SmartBug Media

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Extending your content’s reach is a perfect way to maximize your efforts and reach more prospects.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples


BASHO emails are alive and well—and thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. What is a BASHO Email?

The Scoop on the Reality of Comic Books – with Darren G. Davis

Insider Interviews

The world of comic books and graphic novels is serious fun. Meaning, both serious and fun. From a serious shift in the revenue model as paper product has gone digital and the edutainment factor of non-fiction hand-drawn histories, to the wildly wicked fantasies spawned by Barbarella type heroines to fictionalized lives of heroes among us. Darren G.

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How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin

Search Engine Journal

Looking for a way to measure whether your content marketing is successful? Here's how you can use Google Data Studio to calculate the ROI. The post How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin appeared first on Search Engine Journal. Content Marketing Marketing Analytics

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.