Wed.Aug 04, 2021

Upstream vs Downstream Marketing: Which Should You Use?

Visitor Queue

Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing.

Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down


Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1.

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How to Make Your Business More Attractive to Investors


Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.

Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Accountability: The key to respect, raises, more staff and bigger budgets

Sales Lead Insights

Being accountable means proving to management a favorable return on marketing communications investments. First, the bad news. As businesses “downsize,” “rightsize,” merge or are acquired, jobs are lost. So, if you’re worried about your future, you’re not alone.

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10 exceptional welcome email examples you can steal (and why they work)


Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them.

The What, Why, and How of Video’s Next Revolution in Content Marketing

Content Marketing Institute

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore.

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5 Strategic Best Practices for Experience-Driven Channel Marketers


These five channel marketing best practices for 2021 will help drive optimal business value and outcomes for all stakeholders - your brand, channel partners and end-customers - in the still evolving B2B buying landscape.

How PodBike Gets 18.22% More Email Subscribers with GeoTargeting


Are you looking to grow your email list faster? If you’ve added optin forms on your site and visitors are just not signing up, you need OptinMonster. It helps you target visitors at the right time and the right place to encourage them to sign up and skyrocket your lead generation.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

The Dos and Don’ts of Season’s Greetings Emails (+ 17 Examples)


As an email marketer and a person, the end of the year is a busy time. Black Friday and Cyber Monday kick off a shopping season, but there’s more to the fourth quarter than that. There’s a wide range of celebrations and events that your audience may partake in.

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How to Reach Out to Prospects on LinkedIn

Visitor Queue

LinkedIn is one of the best ways for businesses to identify leads and relevant website traffic. But, a lot of people are hesitant to reach out to their leads on LinkedIn. Unlike other social media sites, LinkedIn is used for professional networking and building relationships.

How to Make & Optimize a Lead Generation Landing Page (WordPress)


Do you want to learn how to make a lead generation landing page that will grow your mailing list and increase sales? Landing pages are an essential part of any digital marketing strategy. They refocus your user’s attention to a single call to action (CTA).

How to Lead and Inspire Your Marketing Team

Pam Didner

Facebook. Twitter. LinkedIn. Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. These are achievable through several key methods. If you’re in the process of building your marketing team, Inc.

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It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

Your Step-By-Step Guide For Writing A Blog Post

Benchmark Email

It’s never too late to step up your blogging game. Blog posts help bring more traffic to your website and generate new leads. They also help you establish authority within your industry. This explains why 86% of content marketers use blogs as part of their strategy.

SEO Myths That Will Probably Kill Your Rankings in 2021


SEO is tough. There are no shortcuts or quick fixes to ranking your website. And anyone who claims to have found an easy way out or “cracked the code” is definitely lying. Keeping up with the latest SEO rules, tactics, guidelines, and variables that boosts the ranking of a site is a difficult task.

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How to Use Google Sheets for Web Scraping & Campaign Building

Search Engine Journal

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for Web Scraping & Campaign Building appeared first on Search Engine Journal. Paid Search SEO

Digital Transformation Has Accelerated. CDPs are Here to Help.


The past year has seen incredible disruption in the way companies do business – across all industries. The covid-19 pandemic is of course, the primary driver of this disruption.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

5 Social Media Strategies You Can Use to Boost Your SEO via @sejournal, @marktraphagen

Search Engine Journal

Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You Can Use to Boost Your SEO appeared first on Search Engine Journal. SEO Social Media

HubSpot’s Standard Objects vs. Custom Objects

SmartBug Media

As HubSpot continues to roll out new and exciting features, we wanted to take the time to hone in on one of the greatest features for arranging your data: utilizing custom objects.

Google Ads’ New Cryptocurrency Policies Take Effect via @sejournal, @hoffman8

Search Engine Journal

Google Ads' new cryptocurrency policies have officially taken effect. Here's what crypto advertisers need to do to continue advertising! The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first on Search Engine Journal. News Paid Search

Do social media managers need master’s degrees?

Sprout Social

To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

A Complete Guide to Updating Content for Maximum SEO Value via @sejournal, @cesare_nick

Search Engine Journal

Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs. The post A Complete Guide to Updating Content for Maximum SEO Value appeared first on Search Engine Journal. Content Marketing

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Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise


KITCHENER, Ont. August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? Use more video. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S.

30 Social Media Metrics That Matter Throughout the Customer Journey via @sejournal, @gregjarboe

Search Engine Journal

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here. The post 30 Social Media Metrics That Matter Throughout the Customer Journey appeared first on Search Engine Journal.

Experiment: I Tried to Get Shadowbanned on Instagram


The scariest story around the fire at Social Media Camp? The Curse of the Instagram Shadowban. Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.