Visitor Queue
AUGUST 4, 2021
Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing. However,, the most successful businesses will start their marketing efts with upstream marketing, and […].
KoMarketing Associates
AUGUST 4, 2021
B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.
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SendX
AUGUST 4, 2021
Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. (Source: Litmus).
Biznology
AUGUST 4, 2021
Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions. Even if there is some evidence of success so far there is still likely to be a leap of faith needed by the investors. There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smar
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
AUGUST 4, 2021
In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
AUGUST 4, 2021
One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading → The post The What, Why, and How of Video’s Next Revolution in Content Marketing appeared first on Content Marketing Institute.
Unbounce
AUGUST 4, 2021
When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.
Search Engine Journal
AUGUST 4, 2021
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for Web Scraping & Campaign Building appeared first on Search Engine Journal.
SWZD
AUGUST 4, 2021
These five channel marketing best practices for 2021 will help drive optimal business value and outcomes for all stakeholders - your brand, channel partners and end-customers - in the still evolving B2B buying landscape.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
AUGUST 4, 2021
Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You Can Use to Boost Your SEO appeared first on Search Engine Journal.
Vidyard
AUGUST 4, 2021
KITCHENER, Ont. – August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? Use more video. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages.
Search Engine Journal
AUGUST 4, 2021
Google Ads' new cryptocurrency policies have officially taken effect. Here's what crypto advertisers need to do to continue advertising! The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first on Search Engine Journal.
Pam Didner
AUGUST 4, 2021
Facebook. Twitter. LinkedIn. Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. These are achievable through several key methods. If you’re in the process of building your marketing team, Inc. has a great list of the top mistakes you might be making; this is great to consider in your team-building process moving forward.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
AUGUST 4, 2021
Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared first on Search Engine Journal.
Martech
AUGUST 4, 2021
A new cash-back rewards platform called Aisle is debuting in the U.S. this week, following a soft roll-out in April. It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers.
Search Engine Journal
AUGUST 4, 2021
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here. The post 30 Social Media Metrics That Matter Throughout the Customer Journey appeared first on Search Engine Journal.
Martech
AUGUST 4, 2021
Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. Rowe Price Associates, Inc. and OMERS Growth Equity. Its tremendous success has been largely due to the company’s ability to scale marketing assets and messaging quickly during a time when an increasing number of legal professionals and practices were turning to di
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Daily Egg
AUGUST 4, 2021
Holiday parties can be fun and valuable events for employees, but getting them right takes effort. Our guide will cover why holiday parties are important, quick tips on how to improve them, and some long-term strategies to take them to the next level. Why Holiday Parties Are So Important Holiday parties are important for many […]. The post The Complete Guide to Holiday Parties appeared first on The Daily Egg.
Martech
AUGUST 4, 2021
If you’re like most senior marketers, these critical questions are likely top-of-mind: “How do I get more value out of my CDP?”. “Am I delivering the best possible user experience?”. “What can I do to better align my sales and marketing teams?”. “How can I get more results out of my email marketing campaign?”. Get the answers for free at MarTech, online September 14-15.
The Daily Egg
AUGUST 4, 2021
An org chart is a necessary document for just about any business or organization. It has many benefits, from helping staff better understand how a business operates to being essential when applying for funding or grants. While an org chart is a visual representation of a business structure, you don’t necessarily need design experience to […]. The post How to Create an Org Chart appeared first on The Daily Egg.
Visitor Queue
AUGUST 4, 2021
LinkedIn is one of the best ways for businesses to identify leads and relevant website traffic. But, a lot of people are hesitant to reach out to their leads on LinkedIn. Unlike other social media sites, LinkedIn is used for professional networking and building relationships. Keep reading for tips on how to reach out to […]. The post How to Reach Out to Prospects on LinkedIn appeared first on Visitor Queue Blog | Identify Website Traffic.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
AUGUST 4, 2021
Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. (More details below.). Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. Pre-pandemic, their revenue from CTV was 4%.
Convert
AUGUST 4, 2021
Google just dropped their Core Web Vitals update and we need to pay attention to it. Why care? As CROs, we don’t normally worry about the traffic side too much, as we’re focused on what happens when people land on our sites and the actions they take. The thing is, this new update is focused on user experience so not only is it relevant to us as optimizers, but there’s a chance that your testing might actually negatively impact your site’s Page Experience scores and traffic.
Benchmark Email
AUGUST 4, 2021
It’s never too late to step up your blogging game. Blog posts help bring more traffic to your website and generate new leads. They also help you establish authority within your industry. This explains why 86% of content marketers use blogs as part of their strategy. Whether you’re just getting started with blogging or are… The post Your Step-By-Step Guide For Writing A Blog Post appeared first on Benchmark Email.
Salesforce Marketing Cloud
AUGUST 4, 2021
What is a chatbot? Companies use chatbots to engage with customers alongside the classic customer service channels of phone, email, and social media. Their popularity is on the rise: service organizations have increased their adoption of chatbots — often powered by artificial intelligence (AI) — by nearly two-thirds since 2018, according to Salesforce’s State of Service report.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
BenchmarkONE
AUGUST 4, 2021
SEO is tough. There are no shortcuts or quick fixes to ranking your website. And anyone who claims to have found an easy way out or “cracked the code” is definitely lying. Keeping up with the latest SEO rules, tactics, guidelines, and variables that boosts the ranking of a site is a difficult task. There are more uncertainties than certainties as far as SEO is involved. .
SmartBug Media
AUGUST 4, 2021
As HubSpot continues to roll out new and exciting features, we wanted to take the time to hone in on one of the greatest features for arranging your data: utilizing custom objects. It’s common to find yourself analyzing your HubSpot data fields only to find your standard objects aren’t providing you with the information you need. The solution of custom objects was introduced in 2020, providing new possibilities for unique company uses.
Optinmonster
AUGUST 4, 2021
Are you looking to grow your email list faster? If you’ve added optin forms on your site and visitors are just not signing up, you need OptinMonster. It helps you target visitors at the right time and the right place to encourage them to sign up and skyrocket your lead generation. That’s exactly what PodBike did. Discover how they increased conversions and grew their email list exponentially in this case study.
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