Marketing Insider Group

OCTOBER 9, 2018

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising. 71 percent of internet users feel that ads are more intrusive than they were just a few years ago. Content marketing, on the […]. The post What Consumers Want More of at Marketing Events appeared first on Marketing Insider Group.

Internet Marketing 258

Internet Marketing Advertisements Advertising Marketing 258

Webbiquity

OCTOBER 9, 2018

Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. That should come as no surprise. When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

KoMarketing Associates

OCTOBER 9, 2018

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. Whether you have budgets you want to use up or you just want to get a head start on the year, planning a few months in advance has a lot of benefits. If a B2B marketing plan for 2019 is already in place, it is easier to be more organized and on the same page as everyone is out for the holidays and new year.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Marketing Insider Group

OCTOBER 9, 2018

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […].

Consulting 201

Consulting Advertisements Advertising Marketing Report 201

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

OCTOBER 9, 2018

Although artificial intelligence (AI) has its benefits, new research suggests that B2B marketers are still unclear of these advantages and how they can positively impact their strategies. EverString and Heinz Marketing recently conducted “The State of Artificial Intelligence in B2B Marketing” report, and discovered that 32 percent of marketers are not at all confident in their knowledge of AI in the context of marketing technology.

Marketing AI 120

Marketing AI B2B Marketing Planning Paid Search Agency 120

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 110

Act-On Lead Generation Generation Media 110

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Oktopost

OCTOBER 9, 2018

Being a social media manager can be overwhelming. In a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […].

Social Media 122

Social Media Tools Media B2B 122

Kapost

OCTOBER 9, 2018

Historically, marketing organizations have been divided by product, channel, and the like in order to hyper target their messaging. And, while this enables businesses to hone in on product-centric messaging, it. The post Take it from a MarTech CEO: Technology Isn’t the (Only) Answer appeared first on Kapost Content Marketing Blog.

Order 117

Order Advertising Channels Organization Product 117

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Buffer

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. The problem is a large percentage of websites don’t really support visitors in helping them to find what they want.

Peer-to-peer 96

Peer-to-peer Conversion Marketing Websites Gartner 96

Hubspot

OCTOBER 9, 2018

You've started a new business and you're building up your customer base. But how can you reach the prospects who might benefit from your product or service? A business proposal can bridge the gap between you and potential clients. It outlines your value proposition, and its primary purpose is to persuade a company or organization to do business with you.

Examples 97

Examples Terms and Conditions RFP Tips 97

The Mx Group

OCTOBER 9, 2018

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. B2B marketers rate their company’s current ability to measure and analyze marketing performance and impact as “excellent,” and twice as many feel it’s “poor / inadequate.”.

Sales Management 83

Sales Management Marketing Report Lead Ranking Marketing Qualified Leads 83

Schubert B2B

OCTOBER 9, 2018

Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, develop, manufacture and provide the highest quality products in your industry. The right agency can provide expertise in devising an integrated strategy that grabs the attention of your customers as they search for information to guide purchasing decisions.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies B2B Thought Leadership 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. The teams are made up of real-life players.

Social Media 83

Social Media Media Television marketing eCommerce 83

Heinz Marketing

OCTOBER 9, 2018

By Maria Geokezas , VP of Client Services at Heinz Marketing. I’ve been marketing for longer than I care to admit. Over the years, I’ve been lucky enough to have met and worked with many smart and talented business leaders and entrepreneurs. Most of these folks, regardless of their experience or education, have good instincts and realistic expectations when it comes to B2B Marketing.

Ideal Customer Profiles 89

Ideal Customer Profiles B2B Marketing B2B Business 89

Content Standard

OCTOBER 9, 2018

Congratulations! You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the C-suite is enthusiastically asking you what comes next. You’re posed with an enviable challenge: efficiently scale your content marketing strategy for future growth. Here’s how you can build a scalable content strategy that continually generates ROI and the challenges you need to watch out for along the way.

ROI 79

ROI Enterprise Management Content Marketing Marketing Budget Creation 79

Strategic-IC

OCTOBER 9, 2018

Want to understand how video can transform your sales process? Strategic IC are hosting a free breakfast session in London on October 10th with Vidyard CEO Michael Litt. Learn more about the Top Trends Disrupting B2B Sales and Marketing, and book your space here. How Real Sales Professionals Are Selling With Video. Want to learn what the best in the biz are doing to sell using video?

Video Marketing 67

Video Marketing Tips Response Rate Marketing Prospects 67

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outbound Engine

OCTOBER 9, 2018

In business, the follow-up is a fact of life. Now that texting is more common than calling, phone conversations aren’t getting easier for many people. However, phone calls are still an important part of business communication. When a customer reaches out to you, the way you handle that follow-up call can make or break your relationship with that customer.

Tips 70

Tips Customer Satisfaction Order Custom Publishing 70

Hubspot

OCTOBER 9, 2018

Whether you’re selling online products or a packaged service, efficient businesses have one thing in common: great managers. Overseeing a specific project, area of the business or company in general, they’re critical to making sure things get delivered on time, every time. That's because managers have complete control of resources — including people, technology, and budgets.

Work Management 76

Work Management Thought Leadership Lead Ranking Budget Programs 76

Altitude Marketing

OCTOBER 9, 2018

Team Altitude welcomed Susan Jensen as the PR and social media intern in 2014. Susan Jensen, a Lehigh University graduate, earned a Bachelor of Science degree in business and economics with a major in marketing and two minors in Spanish and Latin American studies. Jensen’s marketing professor, who welcomed Altitude President Andrew Stanten as a guest lecturer to one of Jensen’s classes, encouraged students to apply for Altitude’s PR and social media internship to gain practical real-world experi

PR 66

PR Customer Satisfaction Class Social Media 66

Hubspot

OCTOBER 9, 2018

How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing. To take the headache out of preparing to run a Facebook Ad Campaign, here's a handy cheatsheet of Facebook image ad sizes and dimensions for every type of ad you can purchase on Facebook -- no

Paid Search Agency 76

Paid Search Agency Facebook Ads Hubspot 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BenchmarkONE

OCTOBER 9, 2018

Ah, to work from home! For anyone who’s spent years hunched over a cubicle desk — or begrudgingly stuffing earbuds in their lobes to drown out noisy open-concept neighbors — it seems like the ultimate dream. Lounging around in pajamas, napping after lunch, blasting music, choosing your own hours… What’s not to love? But as anyone who’s worked from home full-time can tell you, it’s not always such a thrill.

Product 63

Product Tips Cable Skype 63

Hubspot

OCTOBER 9, 2018

Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. Coupled with a 47% increase in active virtual reality users from 2017 to 2018, the VR market is set for some explosive growth in the near future. For marketers, virtual reality’s ability to deeply engage people in immersive experiences and transport them to places they could only imagine going to makes it one of the most exciting emerging technologies in the industry.

Startups 74

Startups Eye-Tracking Training Mobile Marketing 74

Golden Spiral

OCTOBER 9, 2018

Today’s consumers and key decision-makers love video. It is how they learn about pretty much everything in their personal and professional lives. The individuals searching YouTube for tutorials on installing a new kitchen faucet are the same individuals craving to learn about your B2B tech company’s products via video. Despite the favoritism towards video, and the dozens of stats to back it up all across the Internet, many B2B tech companies struggle to integrate video into their lead nurturing

Lead Nurturing 59

Lead Nurturing Video Marketing Marketing & Strategy Leads 59

Conversica

OCTOBER 9, 2018

Turning website visitors into customers is not an easy job. Your visitors have a limited amount of time and attention, and your competitors are vying for all of it. Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

33Across

OCTOBER 9, 2018

The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for today’s viewability standards, they’re actively planning to move beyond them. But how can. The post Industry Leaders Sound Off on Winning the Fight for Customer Attention appeared first on 33Across.

Activities 54

Activities Features 54

Hubspot

OCTOBER 9, 2018

Hiring for a retail store isn't easy. You might find a candidate with a ton of prior experience in retail, but a poor ability to connect with your customers. Or, perhaps you interview someone who is sociable and helpful, but doesn't have the ambition to drive sales. Your retail employees are the face of your brand, and often the number one defense against e-commerce stores like Amazon.

Best Practices 64

Best Practices Merchandising Amazon Efficiency 64

ClickDimensions

OCTOBER 9, 2018

Ideas and inspiration. If you were to ask a room full of content marketers what they need to be successful, ideas and inspiration would likely top that list. That’s because they are the fuel for everything else in the content marketing process, and at some point, even the best, most experienced and most talented content marketers run low on that fuel.

Content Marketing 53

Content Marketing Content Storytelling Marketing 53