Marketing Insider Group
SEPTEMBER 25, 2018
Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […].
Act-On
SEPTEMBER 25, 2018
Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level.
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Webbiquity
SEPTEMBER 25, 2018
What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings.
Zoominfo
SEPTEMBER 25, 2018
Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
SEPTEMBER 25, 2018
Who can speak about your brand better than your customer? Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates. An IDC report, How To Achieve Customer Advocacy Program Success in 2017, has found that customer advocacy programs have grown 570 percent […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
SEPTEMBER 25, 2018
Search engines have historically been distant cousins to social media platforms. Both channels let people discover valuable content—just in different ways. Search was more transactional, asking users to come prepared with a keyword or a question. Social was more open, letting users wander until they found something they liked. But with Google’s latest announcement, they’re about to become a lot more like twins.
KoMarketing Associates
SEPTEMBER 25, 2018
Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. Winterberry recently published the “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace” white paper and discovered that just 15.3 percent of marketers said they are able to consistently recognize their audiences across channels.
Contently
SEPTEMBER 25, 2018
Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed. In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. That’s it.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2018
It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to your brand and your marketing’s overall success.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Oktopost
SEPTEMBER 25, 2018
It’s one thing to attract potential buyers, but quite another to keep them engaged and interested in your company throughout the buyer journey. Chances are you or your marketing team have spent a great deal of time and money designing a lead nurturing campaign. That is, building relationships with prospects over time by producing content […].
Kapost
SEPTEMBER 25, 2018
Confession: I’m sitting here, staring at a blank screen with that fateful blinking cursor, thinking to myself: what am I going to write? For myself (and every other writer I’ve talked. The post Content Marketing Templates to Execute on Content Creation appeared first on Kapost Content Marketing Blog.
BOP Design
SEPTEMBER 25, 2018
When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? All you have to do is open up Word and start typing, right? While all of us technically know how to write, not everyone knows how to write well.
Hubspot
SEPTEMBER 25, 2018
For more than 8 million people , Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the team collaboration industry, simplifying people's work and boosting their productivity. But not everyone is completely elated with Slack. While some say Slack costs an arm and a leg to be able to search for more than the 10,000 messages that its freemium version limits users to, others prefer a self-hosted solution -- which Slack doesn’t of
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Only B2B
SEPTEMBER 25, 2018
How To Generate More Demands in 4 Easy Steps What takes for a customer to choose one product/service over the other? Loyalty to any particular product is not a. The post appeared first on ONLY B2B.
Hubspot
SEPTEMBER 25, 2018
If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO.
SnapApp
SEPTEMBER 25, 2018
According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However, there are quite a few myths surrounding lead generation (and what constitutes success.). From misunderstanding how to find qualified leads to confusion about when the best time to contact them is, the lead generation legends keep growing.
Hubspot
SEPTEMBER 25, 2018
Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I'm willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, "How's our organic search?" "How can we capture page one on Google?" "How can we write the winning featured snippet?". During these discussions, I assume none of your coworkers say, "Okay, let's pivot now.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
JotForm
SEPTEMBER 25, 2018
Best Free PDF Signing Tools PDF Filler PDF Buddy SmallPDF eSign PDF HelloSign SignNow Time is the most valuable thing in every person’s life – regardless of career, lifestyle, or income. In these days of quick tech advancements, it is highly inefficient for anyone to spen.
Fusion Marketing Partners
SEPTEMBER 25, 2018
Failing to see the difference in value between a long-time customer and a fresh acquisition undermines brands on a regular […].
BenchmarkONE
SEPTEMBER 25, 2018
There are so many ways to utilize social media to promote your business. From sponsored posts on Facebook to Instagram stories, business owners have numerous platforms and tools at their fingertips that can help them grow their social audience , and in turn, gain more sales. One notable option is social media contests. In this post, we’ll explain how social media contests typically work and will list the most common pros and cons that come with hosting a contest through your small business’s soc
Heinz Marketing
SEPTEMBER 25, 2018
By Brian Hansford , VP of Performance Management at Heinz Marketing. Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Golden Spiral
SEPTEMBER 25, 2018
The launch of your website is not the end of the race; it’s the beginning. Many B2B tech companies make the mistake of investing a hefty sum, hundreds of human hours, and a dump truck full of other resources to launch their website, but nothing to maintain it. Would you, , purchase a house and never update anything to make the house more enjoyable or livable?
Varicent
SEPTEMBER 25, 2018
With Their Latest Product Release, FunnelCake Unifies Salesforce Lead and Opportunity Data, Delivering Actionable Reporting Through the Full Funnel KITCHENER, CANADA – (Sept. 25, 2018) — FunnelCake, a leader in Revenue Operations, announced today the latest release in its lead-to-revenue management system, closing the gap in Sales and Marketing alignment.
FMG Suite
SEPTEMBER 25, 2018
In today’s edition of Inside the Suite our Chief Product Officer, Dave Christensen dives into the world of data encryption […].
Apollo
SEPTEMBER 25, 2018
Looking to build a more predictable pipeline ? Let us show you, step-by-step, how to set up an ABS strategy for your team. Rules? Who needs rules? Your sales team, most likely. Sales reps should always be very clear on which contacts and accounts they are allowed to work. Rules of Engagement are the answer to the all-too-familiar question of sales teams: “am I, rep x, allowed to pursue this account and reach out to this contact?”.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Hubspot
SEPTEMBER 25, 2018
Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference. Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Some have argued that the investment has yet to show any truly measurable return for Facebook, perhaps because of VR's slow path to going mainstream.
EveryoneSocial
SEPTEMBER 25, 2018
Colding calling has been around for a while, especially as a sales tactic and it’s pretty obvious what it means. But if we were to define cold calling, it would simply mean making an unsolicited call to someone to sell a product or services. Now if you talk to many leaders in sales or marketing, you may have also come across the debate: is cold calling dead?
Strategic-IC
SEPTEMBER 25, 2018
How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. You can also view the full video here. Driving Value With Video Across the Buyer's Journey.
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