Tue.Sep 25, 2018

7 Content Marketing Trends You Need To Follow

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

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5 Ways to Improve Your Next Lead Nurturing Campaign


Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level. Lead Scoring

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Three Key Insights on How B2B Marketing is Changing


What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?

Three Key Benefits of Customer Advocacy Programs for the B2B Tech Industry

Marketing Insider Group

Who can speak about your brand better than your customer? Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Salesforce Customer 360 Solution to Share Data Without a Shared Database

Customer Experience Matrix

Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.

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Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels.

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution


At this year’s Content Marketing World we announced TrendHub —a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence.

Optimizing your email marketing campaigns

Sales Lead Insights

As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly.

The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having trouble coming up with an answer. They are not SEO experts. They’re trying to figure out the best way to generate leads for the business.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Google’s New Search Could Significantly Change Content Discovery


Search engines have historically been distant cousins to social media platforms. Both channels let people discover valuable content—just in different ways. Search was more transactional, asking users to come prepared with a keyword or a question. Social was more open, letting users wander until they found something they liked. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features.

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How to Write Well: Tips from a Content Expert

BOP Design

When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?

Research Tells You How to Pick Better Images for Social Media

Content Marketing Institute

? ? What can your brand do to improve engagement on social media? Think more visually. Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors?

The News, According to Facebook


According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. If you zoom out, 67 percent get their news from social media in general. If you kept up with the news at all over the last two years, you know that’s led to problems.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Content Marketing Templates to Execute on Content Creation


Confession: I’m sitting here, staring at a blank screen with that fateful blinking cursor, thinking to myself: what am I going to write? For myself (and every other writer I’ve talked.

Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing


Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed. In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. That’s it.

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How to Improve Your Business with Customer Lifecycle Mapping

Fusion Marketing Partners

Failing to see the difference in value between a long-time customer and a fresh acquisition undermines brands on a regular […]. Guest Expert Contributor B2B Marketing customer lifecycle customer lifecycle mapping customer value multi-channel

How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid


It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

5 Common Myths About Lead Generation


According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However, there are quite a few myths surrounding lead generation (and what constitutes success.).

The Pros and Cons of Social Media Contests


There are so many ways to utilize social media to promote your business. From sponsored posts on Facebook to Instagram stories, business owners have numerous platforms and tools at their fingertips that can help them grow their social audience , and in turn, gain more sales.

Tips For Getting Your Sales Team Excited About Referrals


Your sales department is key to the success of your referral program, so it’s important to get them involved early and often. Here are some tips you can use to get your sales team excited about, and asking for, referrals. Promote your referral program.

The Top 35 Sales Podcasts for Sales Professionals


Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Best Free PDF Signing Tools for 2018


Best Free PDF Signing Tools PDF Filler PDF Buddy SmallPDF eSign PDF HelloSign SignNow Time is the most valuable thing in every person’s life – regardless of career, lifestyle, or income. In these days of quick tech advancements, it is highly inefficient for anyone to spen.

Only B2B - Untitled Article

Only B2B

How To Generate More Demands in 4 Easy Steps What takes for a customer to choose one product/service over the other? Loyalty to any particular product is not a. The post appeared first on ONLY B2B. blogs Demand Generation

Do I Need SSL Encryption for My Website?

FMG Suite

In today’s edition of Inside the Suite our Chief Product Officer, Dave Christensen dives into the world of data encryption […]. Inside the Suite Technology

Brand Activism and the Role of Content


As the business world evolves, so does the need for brands to adapt their customer-facing strategies. If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!