Tue.Sep 25, 2018

7 Content Marketing Trends You Need To Follow

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

Trends 286

5 Ways to Improve Your Next Lead Nurturing Campaign


Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level. Lead Scoring

Three Key Insights on How B2B Marketing is Changing


What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?

Salesforce Customer 360 Solution to Share Data Without a Shared Database

Customer Experience Matrix

Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Three Key Benefits of Customer Advocacy Programs for the B2B Tech Industry

Marketing Insider Group

Who can speak about your brand better than your customer? Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates.

More Trending

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels.

What B2C marketers can learn from B2B


There’s a lot of talk in the B2B world about what we can learn from consumer marketers. To start with — treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them.

B2C 139

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution


At this year’s Content Marketing World we announced TrendHub —a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Optimizing your email marketing campaigns

Sales Lead Insights

As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly.

Google’s New Search Could Significantly Change Content Discovery


Search engines have historically been distant cousins to social media platforms. Both channels let people discover valuable content—just in different ways. Search was more transactional, asking users to come prepared with a keyword or a question. Social was more open, letting users wander until they found something they liked. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features.

Search 123

How to Write Well: Tips from a Content Expert

BOP Design

When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?

The News, According to Facebook


According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. If you zoom out, 67 percent get their news from social media in general. If you kept up with the news at all over the last two years, you know that’s led to problems.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Research Tells You How to Pick Better Images for Social Media

Content Marketing Institute

? ? What can your brand do to improve engagement on social media? Think more visually. Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors?

Content Marketing Templates to Execute on Content Creation


Confession: I’m sitting here, staring at a blank screen with that fateful blinking cursor, thinking to myself: what am I going to write? For myself (and every other writer I’ve talked.

Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing


Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed. In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. That’s it.

Work 104

How to Improve Your Business with Customer Lifecycle Mapping

Fusion Marketing Partners

Failing to see the difference in value between a long-time customer and a fresh acquisition undermines brands on a regular […]. Guest Expert Contributor B2B Marketing customer lifecycle customer lifecycle mapping customer value multi-channel

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid

Modern B2B Marketing

It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions.

Brand 134

5 Common Myths About Lead Generation


According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However, there are quite a few myths surrounding lead generation (and what constitutes success.).

The Pros and Cons of Social Media Contests


There are so many ways to utilize social media to promote your business. From sponsored posts on Facebook to Instagram stories, business owners have numerous platforms and tools at their fingertips that can help them grow their social audience , and in turn, gain more sales.

Tips For Getting Your Sales Team Excited About Referrals


Your sales department is key to the success of your referral program, so it’s important to get them involved early and often. Here are some tips you can use to get your sales team excited about, and asking for, referrals. Promote your referral program.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Top 35 Sales Podcasts for Sales Professionals


Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Why You Should Be Creating Email Briefs and What to Include in Them


Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. But a number of forces are conspiring against marketers who want to achieve this. Perhaps your initial plan for an email isn’t very well thought out.

Best Free PDF Signing Tools for 2018


Best Free PDF Signing Tools PDF Filler PDF Buddy SmallPDF eSign PDF HelloSign SignNow Time is the most valuable thing in every person’s life – regardless of career, lifestyle, or income. In these days of quick tech advancements, it is highly inefficient for anyone to spen.

Do I Need SSL Encryption for My Website?

FMG Suite

In today’s edition of Inside the Suite our Chief Product Officer, Dave Christensen dives into the world of data encryption […]. Inside the Suite Technology

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.