Oktopost

APRIL 7, 2022

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Customers are no longer responding to a one-size-fits-all message—and personalization can only go so far.

Account Based Marketing 62

Account Based Marketing Marketing Analytics Tools Transparency Planning 62

CopyBlogger

APRIL 7, 2022

There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.

Ad Building 143

Ad Building SEO Link Building Features 143

Search Engine Journal

APRIL 7, 2022

Google is introducing a new way to search the web using a combination of text and images at the same time. The post Google Multisearch: A New Way To Search With Text & Images appeared first on Search Engine Journal.

Google 136

Google SEO 136

Content Marketing Institute

APRIL 7, 2022

Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).

Curation 120

Curation Content Process Product 120

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Martech

APRIL 7, 2022

Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Planning Work Management 114

Search Engine Journal

APRIL 7, 2022

Google now allows companies to appeal to eco-conscious customers by adding “recycling” to their business attributes. The post New Google Attribute Helps Businesses Promote Sustainability appeared first on Search Engine Journal.

Promotion 109

Promotion Google Business Paid Search Agency 109

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Plus, if you think about it, every other company is sending sales promotions and newsletters.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Benchmark Email

APRIL 7, 2022

The world is speeding up. What seemed unthinkable yesterday is now commonplace. And the world of eCommerce is evolving as well — competition is escalating, as are customer demands. People are examining many more criteria before buying anything from anyone online. It’s no longer just about providing the right goods at the appropriate price, it’s… The post Headless Commerce Vs Traditional E-Commerce.

eCommerce 105

eCommerce Advertising Benchmark Pricing Price 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Martech

APRIL 7, 2022

Design by Matt Kornhaas for MarTech. Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web.

Creativity 100

Creativity Optimization Campaigns Mobile Advertising 100

Search Engine Journal

APRIL 7, 2022

Google's John Mueller offers advice on what the best way is to use alt text within the context of SEO. The post SEO Best Practice for Alt Text appeared first on Search Engine Journal.

SEO 98

SEO Practices Best Practices Google 98

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Personas take this information and build it out to clarify the needs, behaviors, goals, and concerns of your audience.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

APRIL 7, 2022

Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions. The post Getting Started With GA4: These 4 Tips Will Get You Up & Running appeared first on Search Engine Journal.

Tips 98

Tips Traffic Conversion Analytics 98

ClearVoice

APRIL 7, 2022

Whether it’s investing in a training course with a hefty price tag, folding napkins into swans for every table in your restaurant, or staying up until 3 a.m. creating a website from scratch, as a business owner, you do everything you can to help your business succeed. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Salesforce Marketing Cloud

APRIL 7, 2022

A whopping 90% of sales reps describe themselves as optimists, according to veteran sales strategy professor Steve W. Martin. That’s likely no surprise. This is, though: nearly two-thirds of high-performing reps actually exhibit a healthy dose of pessimism in sales. Every salesperson remembers the deal that didn’t happen. We are gluttons for punishment sometimes.

Marketing Analytics Tools 97

Marketing Analytics Tools Forecasting Terms and Conditions Pricing 97

Search Engine Journal

APRIL 7, 2022

SEOs must constantly stay up-to-date on the latest changes. Let us show you the many ways you can learn and follow what’s happening in SEO. The post How To Stay Current In SEO: Top Blogs, Podcasts, Forums & More appeared first on Search Engine Journal.

SEO 95

SEO Education 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

APRIL 7, 2022

Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Sitecore has now confirmed the full integration of the core products from those acquisitions.

Acquisitions 97

Acquisitions Industry CMS Product Merchandising 97

Salesforce Marketing Cloud

APRIL 7, 2022

The benefits of global ecommerce expansion are obvious: tap into new markets and revenue streams, grow brand awareness, and boost your bottom line. While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. There are many considerations (and pitfalls!) to keep in mind. Before joining Salesforce as a success architect senior director, I managed the direct-to-consumer channels for two fast-growing U.S.

eCommerce 94

eCommerce CMS Development Work Management Tips 94

Sprout Social

APRIL 7, 2022

Disclaimer: embedded posts in this article contain explicit language. Rich Myers describes himself as the “Pablo Escobar of confectionery.”. Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. The contraband in question? Illegal sprinkles containing E217 , a food colouring substance banned in the UK.

Tips 92

Tips Viral Marketing Paid Search Agency PR 92

Martech

APRIL 7, 2022

As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide.

Analytics 94

Analytics Trends Customer Satisfaction Trust Marketing 94

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Visitor Queue

APRIL 7, 2022

Forward-thinking will help you prepare for the future of your company, and how you will help your clients solve their problems. Oftentimes we have to be agile, and change our marketing and messaging tactics as the world and technology evolves. While there is no surefire way to predict the future of advertising, we can take […]. The post What Will the Future of Advertising Look Like: Looking Forward 10 Years appeared first on Visitor Queue Blog | Identify Website Traffic.

Advertisements 89

Advertisements Advertising Tactics Traffic 89

Search Engine Journal

APRIL 7, 2022

Google Ads' recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime. The post Google Ads Experiencing Latency Issues appeared first on Search Engine Journal.

Google 88

Google Ads 88

Martech

APRIL 7, 2022

Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 Annual Meeting, JANA Partners has again publicly criticized the Board and the CEO. “Ill conceived, value-destructive.” In a new letter s

Advertising Agencies 85

Advertising Agencies Enterprise Management SMB Marketing Management 85

Search Engine Journal

APRIL 7, 2022

Why should you go for DuckDuckGo instead of Google, Yahoo, or Bing? Discover why this search engine is popular for those who value their privacy. The post What Is DuckDuckGo & Who Uses This Alternative Search Engine? appeared first on Search Engine Journal.

Privacy 87

Privacy Google SEO 87

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

APRIL 7, 2022

What was once a clunky and inefficient content process full of bottlenecks and delays is now a well-managed operation for the marketing team at Gilson, who supports a global network of scientists, researchers, and purchasers in the biotech industry. What changed? They found DivvyHQ. Here's more of the Gilson story from guest contributor Connie Glover.

Product 81

Product Paid Search Agency Planning Content Marketing 81

SendGrid

APRIL 7, 2022

User-generated content is original, brand-specific content posted online by customers. Learn more about UGC and how to use it in email marketing. The post A Guide to User-Generated Content (UGC) appeared first on SendGrid.

User-Generated Content 80

User-Generated Content Generation Content Email Marketing 80

Martech

APRIL 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you have much more wheat than chaff. The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive.

Amazon 83

Amazon Internet Marketing Cost Tips 83