Adobe Experience Cloud Blog

JUNE 29, 2018

Prospecting is difficult. There’s no denying it. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Why is it so hard? There are a lot of reasons. It’s hard to capture buyer attention and to stimulate interest and desire. It’s difficult to persuade buyers into action. Many sellers don’t have the right mindset around prospecting.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

Biznology

JUNE 29, 2018

“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs. Many buyers have already identified a solution before engaging with sales.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Marketing Insider Group

JUNE 29, 2018

For the 181st episode of The Marketing Book Podcast, I interviewed David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. These days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to […]. The post Weekend Reading: “Do It!

Marketing 145

Marketing 145

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.

Design 111

Design Tips Eye-Tracking Storytelling 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

JotForm

JUNE 29, 2018

“There is virtue in work and there is virtue in rest. Use both and overlook neither.” —Alan Cohen In our workaholic, FOMO (fear of missing out) obsessed culture, the act of “recharging” is usually an afterthought—if that. I don’t know about you, but I always feel the need to be “on.” With work t.

Product 91

Product Act-On 91

Hubspot

JUNE 29, 2018

What Is a Sales Cycle? “Sales Cycle” refers to the specific actions salespeople follow to close a new customer. Sales cycles are often confused with sales methodologies. A sales methodology, such as the “ inbound methodology ,” refers to the framework for implementing the sales cycle. The sales cycle is more tactical, and often includes stages such as “prospect,” “connect,” “research,” “present,” and “close.”.

Sales Cycle 86

Sales Cycle Sales Qualified Leads Buyer Personas High Quality Lead 86

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. It’s not just a one-and-done project that gets put in a file cabinet and is left to collect dust.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Ontraport

JUNE 29, 2018

With so much data at your fingertips, it's important to understand how to interpret it before you make a move. The post How to Apply Your Marketing Data to Improve Results appeared first on The ONTRAPORT Blog.

Marketing 69

Marketing 69

Liveintent

JUNE 29, 2018

This week, why one of the oldest digital channels – email – has become the darling of one of the younger technologies out there – programmatic. It’s kind of a cougar situation. Rawr! Want to learn more about how why programmatic advertising and email go so well together? Click here to download the eBook: “A Complete Guide To Programmatic Advertising In Email.” The post How Email Became The Darling Of Programmatic appeared first on LiveIntent Blog.

Advertisements 63

Advertisements Advertising Advertising Channels 63

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 29, 2018

You send in a stellar resume. You blow the recruiter away in the phone screen. And you wow everyone you speak with during your in-person interview. And yet, you still don’t get the job. Worst of all, you don’t know why you didn’t get it -- you either didn’t hear back at all, or received feedback so vague that it’s virtually useless (e.g. “We decided to go with another candidate who was a better fit.

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Sample Contacts Positioning Demand 72

Golden Spiral

JUNE 29, 2018

Chantal LeBoulch joins the Golden Spiral team as Vice President of Accounts. Chantal has invested her career in communications and public relations, specializing in empowering B2B tech companies to laser focus their messages for clarity while reaching their audiences for impact. In this question and answer session, meet Chantal and go deeper into how to begin your PR journey as part of your marketing plan.

PR 59

PR Public Relations B2B Planning 59

Hubspot

JUNE 29, 2018

Virtual reality (VR) is one of those technologies, it seems, that will be eternally "emerging.". Don't get me wrong -- it's certainly becoming more of a household topic. Twenty years ago, one might only come across VR in museums, science fairs, and laboratories. Now, they're available for purchase by anyone who has an internet connection. and the budget to pay for one.

Hubspot 69

Hubspot Pricing Price Eye-Tracking 69

SnapApp

JUNE 29, 2018

I don’t know about you, but it feels like it’s getting harder to engage audiences in new and valuable ways. Sometimes I wonder what folks think when they’re on our website. Did they enjoy our featured content? Did they have any questions about our pricing? What did they think of our latest blog post? Did they have a question but didn’t want to fill out a form for fear of an immediate sales call?

Webinar Metrics 59

Webinar Metrics Opinions Sales Qualified Leads Paid Search Agency 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

JUNE 29, 2018

There was a time, not too long ago, when geotargeting capabilities seemed endless. Every week a new piece of tech got the marketing industry all aquiver, dreaming of how geotargeting marketing would bring us more consumer insights and allow us to target consumers with an even tighter focus. We referred to this approach as “personalized,” optimized for conversions.

Privacy 41

Privacy Opt-out Paid Search Agency Opt-in 41

QuanticMind

JUNE 29, 2018

You probably use a variety of technologies and online tools to improve your sales and marketing. Most businesses add to their MarTech stack as they see fit, without ever actually taking the time to evaluate it as a whole. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ).

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Directive Agency

JUNE 29, 2018

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding. Today, we’re going to talk about exactly what you can do about it.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Aberdeen

JUNE 29, 2018

The SCI-FI-London festival just recently celebrated their 18 th year of welcoming fanatics and creators to revel in the fictitious world of futuristic, dystopian scenarios. Among the alien invasions and apocalyptic environmental disasters is the fear of a robot takeover; a trope that has evolved alongside the progression of technology. In recent years, the focus has shifted from spine-chilling fiction and moved towards the actuality of artificial intelligence potential.

Marketing AI 40

Marketing AI Order Creativity Research 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

JUNE 29, 2018

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! The post Hello world! appeared first on LeanData.

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Walker Sands

JUNE 29, 2018

Ad Agencies 40

Ad Agencies 40

LeanData

JUNE 29, 2018

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Walker Sands

JUNE 29, 2018

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Contently

JUNE 29, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. Marketers love to talk about scale. Brands that scale seem successful because their output is growing. And why would a company invest more money in something that wasn’t successful? Well, it turns out that happens more than you’d expect. According to Forrester , 60 percent of buyers think their vendors give them too much material.

Top of Funnel 117

Top of Funnel Enterprise Management Work Management Content 117

eDataSource

JUNE 29, 2018

Whither Read Rates and Why? By John Landsman, Director, Strategy & Analytics. Over the past 9-12 months, we’ve been watching a fairly steady and widespread erosion in email read (open) rates connected to marketing emails. We’re documenting and analyzing this downtrend more extensively, but we wanted to share our topline thoughts on what we’ve been seeing, what may be causing it, and what you might want to do about it.

Multi-Channel 42

Multi-Channel Deliverability Comparison Amazon 42

Contently

JUNE 29, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. Marketers love to talk about scale. Brands that scale seem successful because their output is growing. And why would a company invest more money in something that wasn’t successful? Well, it turns out that happens more than you’d expect. According to Forrester , 60 percent of buyers think their vendors give them too much material.

Top of Funnel 63

Top of Funnel Enterprise Management Work Management Content 63