Mon.Oct 08, 2018

5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Modern Marketing

Makers of Modern Marketing at Oracle: Elena Drozd. Welcome back to the Makers of Modern Marketing at Oracle! A blog series dedicated to the architects and risk-takers behind marketing at Oracle to give readers a peek into how we are building the future of digital marketing from the inside-out.

12 Incredible Splash Pages to Help You Create Your Own


There's a big difference between a splash page and a landing page. A landing page is a standalone page created to fulfill a conversion goal. A splash page, on the other hand, is a screen that pops up when you first enter a site.

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Create Meta-Descriptions That Land High-Quality Prospects

Marketing Insider Group

You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies.

More Trending

Study: The 2019 Creative and Marketing Salaries Guide


I went to art school growing up. In college, I majored in drama. So part of me expected to end up in a field that wasn’t exactly full of financial opportunity. When people found out about my academic path, the most common reaction was a variation of, “Good luck with that.

The 5 New Rules of Video Marketing Success

Content Marketing Institute

Can you quantify the impact of your video content on your marketing goals? The most common answer? “No.”. If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t.

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Neuromarketing: Surprising Facts Businesses and Marketers Should Know


Neuromarketing. Sounds fairly complicated, doesn’t it? . Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy.

About Face: Why You Should Stop Showing Faces in Your Ads

Modern B2B Marketing

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Content We Love: Expert Marketers Share Their Favorite Branded Content


Every day, the internet is flooded with branded content. Some of it’s great, some of it’s awful and a ton of it dwells somewhere in between — a sort of content purgatory if you will. But when something stands out, we want to share it.

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InsightSquared Welcomes FunnelWise Customers to the Family


FunnelWise, a company that aimed to provide better analytics and visibility into sales and marketing funnel performance, is shutting down their operations in a few months.

What are the differences between the PLUS plan and the Enterprise version

For years, has provided content solutions for individuals and the enterprise. When I talk with customers, they often ask about the differences between solutions and which is best suited for their needs.

2019 Marketing Trends You Need to Capitalize On


By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Retail Trends That Will Transform the Industry in 2019


Growing up, my town’s local shopping mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. But today, half the place has been gutted -- it looks like an empty morgue of stores now.

Tools for Furthering your B2B Sales and Marketing Alignment

Computer Market Research

The Importance of B2B Sales and Marketing Alignment. As the modern buyers’ values and habits have changed so have the juxtaposition of different stages in the B2B buying process within the sales and marketing funnel.

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Optimizing the Potential of Your Property Website: How to Convert Millennial Prospects into Good Deals


The Real Estate industry is quite old and, let’s face it, when it comes to online platforms, this is the hardest niche to work in. Even though there are some ‘dinosaurs’ that hold the market by the guts, we regularly see new companies like Airbnb shaking up the status quo. To be able to take. Blogs

How listening to our 4.1 million users inspired a new product idea


Years ago, I was waiting in line at a paddle sports shop. People were renting kayaks and canoes and getting fitted for life jackets. It was a brilliant, sunny day and the air buzzed with excitement. On the back wall, I noticed a framed print that read: “We don’t sell boats. We sell time on the . Backstage

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Sales Pipeline Radio, Episode 134: Q&A with Weldon Long @WeldonLong

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Welcome to another addition of Sales Pipeline Radio , our weekly Thursday broadcast replay and transcription blog post. This episode is called “How Consistency and Focus Took Weldon Long from Jail to the Fortune 500” Catch the show live at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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4 Strategies to Improve the Quality of B2B Marketing Leads

BOP Design

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality.

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2019 Marketing Trends You Need to Capitalize On


By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

What You Need to Know About the Google+ Data Breach Right Now


The Wall Street Journal reported on Monday that a bug discovered in March may have granted access to the private data of nearly half a million Google+ users.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

An ABM Formula for Long-Term B2B Growth


Growth-oriented B2B organizations need to drive revenue in repeatable, predictable ways. How can they implement account-based infrastructure that scales?

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Boost Productivity with These 5 Sales AI Tools


Productivity is a marathon, not a sprint. However, many sales teams don’t operate this way. Reps often casually jog through the first two months of the quarter and are forced to chaotically race toward their goal during the last few weeks. It’s up to sales management and operations to set the pace by building a sales process and tech stack that helps them manage their time efficiently and steadily.

How Dynamic Content Can Take Your Marketing to the Next Level


In addition to great UX design, Amazon and Netflix have another common denominator to which they can attribute their success: dynamic content.

Makers Series: Acquired. How This Startup Sold To Zendesk


What if the best way to sell your company was not wanting to sell? It seems counterintuitive, but oftentimes, companies get infatuated with selling and lose focus on what really drives value: a strong product offering. Rachel Delacour never forgot this. In fact, selling wasn’t even on her mind. Backstage

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.