Mon.Oct 08, 2018

5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Modern Marketing

Makers of Modern Marketing at Oracle: Elena Drozd. Welcome back to the Makers of Modern Marketing at Oracle! A blog series dedicated to the architects and risk-takers behind marketing at Oracle to give readers a peek into how we are building the future of digital marketing from the inside-out.

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12 Incredible Splash Pages to Help You Create Your Own


There's a big difference between a splash page and a landing page. A landing page is a standalone page created to fulfill a conversion goal. A splash page, on the other hand, is a screen that pops up when you first enter a site.

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Create Meta-Descriptions That Land High-Quality Prospects

Marketing Insider Group

You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies.

More Trending

Study: The 2019 Creative and Marketing Salaries Guide


I went to art school growing up. In college, I majored in drama. So part of me expected to end up in a field that wasn’t exactly full of financial opportunity. When people found out about my academic path, the most common reaction was a variation of, “Good luck with that.

About Face: Why You Should Stop Showing Faces in Your Ads


It can be hard to find an advertisement that doesn’t prominently feature an individual’s face.

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Neuromarketing: Surprising Facts Businesses and Marketers Should Know


Neuromarketing. Sounds fairly complicated, doesn’t it? . Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy.

InsightSquared Welcomes FunnelWise Customers to the Family


FunnelWise, a company that aimed to provide better analytics and visibility into sales and marketing funnel performance, is shutting down their operations in a few months.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What are the differences between the PLUS plan and the Enterprise version

For years, has provided content solutions for individuals and the enterprise. When I talk with customers, they often ask about the differences between solutions and which is best suited for their needs.

5 Retail Trends That Will Transform the Industry in 2019


Growing up, my town’s local shopping mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. But today, half the place has been gutted -- it looks like an empty morgue of stores now.

Tools for Furthering your B2B Sales and Marketing Alignment

Computer Market Research

The Importance of B2B Sales and Marketing Alignment. As the modern buyers’ values and habits have changed so have the juxtaposition of different stages in the B2B buying process within the sales and marketing funnel.

The 5 New Rules of Video Marketing Success

Content Marketing Institute

Can you quantify the impact of your video content on your marketing goals? The most common answer? “No.”. If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How listening to our 4.1 million users inspired a new product idea


Years ago, I was waiting in line at a paddle sports shop. People were renting kayaks and canoes and getting fitted for life jackets. It was a brilliant, sunny day and the air buzzed with excitement. On the back wall, I noticed a framed print that read: “We don’t sell boats. We sell time on the . Backstage

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What You Need to Know About the Google+ Data Breach Right Now


The Wall Street Journal reported on Monday that a bug discovered in March may have granted access to the private data of nearly half a million Google+ users.

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Optimizing the Potential of Your Property Website: How to Convert Millennial Prospects into Good Deals


The Real Estate industry is quite old and, let’s face it, when it comes to online platforms, this is the hardest niche to work in. Even though there are some ‘dinosaurs’ that hold the market by the guts, we regularly see new companies like Airbnb shaking up the status quo. To be able to take. Blogs

5 fitness brands winning social media

Sprout Social

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? It takes a mix of constant posting endurance, flexible strategy and tenacity to reach new heights in the fitness world.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Sales Pipeline Radio, Episode 134: Q&A with Weldon Long @WeldonLong

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Welcome to another addition of Sales Pipeline Radio , our weekly Thursday broadcast replay and transcription blog post. This episode is called “How Consistency and Focus Took Weldon Long from Jail to the Fortune 500” Catch the show live at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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4 Strategies to Improve the Quality of B2B Marketing Leads

BOP Design

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality.

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An ABM Formula for Long-Term B2B Growth


Growth-oriented B2B organizations need to drive revenue in repeatable, predictable ways. How can they implement account-based infrastructure that scales?

Boost Productivity with These 5 Sales AI Tools


Productivity is a marathon, not a sprint. However, many sales teams don’t operate this way. Reps often casually jog through the first two months of the quarter and are forced to chaotically race toward their goal during the last few weeks. It’s up to sales management and operations to set the pace by building a sales process and tech stack that helps them manage their time efficiently and steadily.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Dynamic Content Can Take Your Marketing to the Next Level


In addition to great UX design, Amazon and Netflix have another common denominator to which they can attribute their success: dynamic content.

Makers Series: Acquired. How This Startup Sold To Zendesk


What if the best way to sell your company was not wanting to sell? It seems counterintuitive, but oftentimes, companies get infatuated with selling and lose focus on what really drives value: a strong product offering. Rachel Delacour never forgot this. In fact, selling wasn’t even on her mind. Backstage

Sales Enablement: The secret to turning data into new sales


“ABC. ‘A’, A’, always. ‘B’, B’, be. ‘C’, C’, closing. ALWAYS BE CLOSING. Always be closing.” - Glengarry Glen Ross. marketing sales sales enablement

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The Worst Guest Blogging Mistakes

Altitude Branding

Each owner of a website that accepts guest blog posts is quite aware of the potential benefits. To begin with, guest bloggers can provide a fresh insight and more information about relevant topics, which increases the popularity of the website.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!