Onalytica B2B
JULY 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Their long-term objective is to remove the abuse of the platform to influence others, in a bid to promote and preserve public safety.
Biznology
JULY 19, 2018
The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves. His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys.
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Marketing Insider Group
JULY 19, 2018
It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected. Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal […]. The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group.
Webbiquity
JULY 19, 2018
Guest post by Jessica Kane. If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. In 2017, 79% of U.S. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. So, you need to get the most out of your participation in every trade show.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Onalytica B2B
JULY 19, 2018
Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JULY 19, 2018
The fearless marketer is one that: Has a revenue attribution mindset. Has a digital sales motion skillset. Has a sales and marketing aligned toolkit. He has extended his hands to partner with sales leaders as a driving force for modern, digital selling. This marketer will C reate, O rganize, D istribute, and E valuate Engagement (C.O.D.E.) alongside their sales team.
Content Marketing Institute
JULY 19, 2018
Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.
Hubspot
JULY 19, 2018
With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. Overcoming your new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment.
PureB2B
JULY 19, 2018
Pure Incubation achieves recognition as one of the best companies to work for in Massachusetts. Topsfield, MA – July 19, 2018. Pure Incubation, a Massachusetts-based marketing technologies company has been setting the bar for excellence in the sales and marketing sector. Not content to simply revolutionize the industry, Pure Incubation has achieved a new best and has been named one of the best places to work by the Boston Business Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
JULY 19, 2018
Marketers love to talk about creating an easy and delightful customer experience, but the truth is, a lot of branded content can be downright painful. Dry, academic, verbose, sales-y. A lot of branded content is a chore to read because it either was created by technical experts who aren’t professional writers, or it got put through a carwash of lawyers.
Hubspot
JULY 19, 2018
Realtors, you know you can’t be good at your jobs if you’re not plugged into the industry. But you also can’t start a real estate business -- or grow the one you have -- if you’re stuck behind a computer spending hours each week reading. It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients.
Contently
JULY 19, 2018
Marketers love to talk about creating an easy and delightful customer experience, but the truth is, a lot of branded content can be downright painful. Dry, academic, verbose, sales-y. A lot of branded content is a chore to read because it either was created by technical experts who aren’t professional writers, or it got put through a carwash of lawyers.
PureB2B
JULY 19, 2018
Pure Incubation places on The Boston Business Journal Fast 50 List for the third year in a row. Topsfield, MA – July 19, 2018. Pure Incubation is once again leading the charge in innovation and growth in the marketing technologies sector. The company is pleased to announce that it has secured a place on The Boston Business Journal’s Fast 50 List for the third year in a row.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
JULY 19, 2018
By Matt Heinz, President of Heinz Marketing. Are you like me and enjoy “How I Work” from Inc Magazine as well as via Lifehacker? We have our very own series, going strong a few years now. We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Roketto
JULY 19, 2018
Building a strong brand for your software as a service business will help set you apart from the competition. Although it’s often difficult to measure the effectiveness of a solid branding related marketing strategy, it’s still definitely worth it to keep your company at the forefront of the minds of your current and potential customers. This will help your business become a recognizable name in your niche and you’ll be known as a dominant player in your market.
PureB2B
JULY 19, 2018
Pure Incubation places on The Boston Business Journal Fast 50 List for the third year in a row. Topsfield, MA – July 19, 2018 Pure Incubation is once again leading the charge in innovation and growth in the marketing technologies sector. The company is pleased to announce that it has secured a place on The Boston Business Journal’s Fast 50 List for the third year in a row.
Vidyard
JULY 19, 2018
Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. We look at how many videos they are publishing on a monthly basis, what sort of trends we are seeing in different industries, how long the videos they publish are, how long people are actually watching.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PureB2B
JULY 19, 2018
Pure Incubation achieves recognition as one of the best companies to work for in Massachusetts. Topsfield, MA – July 19, 2018 Pure Incubation, a Massachusetts-based marketing technologies company has been setting the bar for excellence in the sales and marketing sector. Not content to simply revolutionize the industry, Pure Incubation has achieved a new best and has been named one of the best places to work by the Boston Business Journal.
Hubspot
JULY 19, 2018
Your pricing page is one of the most important parts of your website. It's where all your effort in building a relationship with your customer finally leads to a sale. But I've seen enough badly designed pricing pages to know that some businesses simply don't know how to sell their offer. They either get confused on how much to charge, especially if they offer services, or don't know how to demonstrate value on the price page.
JotForm
JULY 19, 2018
The first time I ever hired a photographer was for my senior pictures in high school. My parents wanted a nice looking photo before I went off to college—something less embarrassing than my stockpile of selfies that I’d shamelessly offered up. I remember the experience very vividly. Finding a rep.
Vidyard
JULY 19, 2018
Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. We look at how many videos they are publishing on a monthly basis, what sort of trends we are seeing in different industries, how long the videos they publish are, how long people are actually watching.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Navigate the Channel
JULY 19, 2018
The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style and show you why it is a great option for much of your content–especially blogs and less formal articles.
Engagio
JULY 19, 2018
A modern marketer today is continuously barraged with data, from analytics to KPIs to metrics. There’s no shortage of data, but we’re not always able to ingest the data we’ve given. That’s where marketing dashboards come in. They’re designed to give teams quick access and visibility into performance. However, not all dashboards are created equal.
E-Spirit
JULY 19, 2018
Demand for content is increasing faster than marketers can produce it. Natural language generation assists by producing natural sounding, high-quality content within minutes. Learn about the technology behind it, benefits and use cases!
Hubspot
JULY 19, 2018
Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation and divisive content in hopes of influencing the 2016 U.S. presidential election. It was then revealed that Facebook was not alone in that phenomenon -- and that some of its fellow Big Tech peers, like Twitter and Google, were also being leveraged by the same or si
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
EverString
JULY 19, 2018
It. The post Leading Against the Status Quo: Rachel Krug, Director of Product Marketing at Right Networks appeared first on EverString.
Aberdeen
JULY 19, 2018
Whether in transit or at rest, data is the world’s most sought-after commodity. Organizations today are investing heavily in cybersecurity, which has escalated to an executive-level discussion as cybercriminals devise increasingly complex attacks in greater and greater numbers. Storing and sending data securely is a priority, but today’s technology deck seems stacked against success.
Mereo
JULY 19, 2018
Head of Sales turnover is happening every 18 to 24 months. This reality affects your sales cycles, your revenue — and your salespeople. Salespeople train themselves to work for their specific head of sales and the culture he or she has created. They know the communication streams, and they have a feel for expectations and leadership style. Salespeople Can Sense an On-the-Way-Out CSO.
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