Fri.Apr 06, 2012

Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

©All Rights Reserve by PhotoSteve 101. This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Prognosticators today abound on the demise of sales.

SMB 94

Can You Solve this Digital Marketing Puzzle? – #1950

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Trending Sources

4 Key Components for Hosting a Branded Charity Event


Branded charity events are an excellent way to give back to your local community, bring your firm’s employees together and even improve your business by raising brand awareness.

B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? I guess they want to fool us. “Hey! This blog post could have been written yesterday… …or, 3 years ago!”

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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The Sorry State of Internet News


Image credit: Getty Images via @daylife. I am likely to step on a few toes here. Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. In other words, I ain’t perfect. What I am, however, is a little frustrated. I have been “reporting” on the Internet and social media marketing space for the better part of four years now.

8 Ways to Boost Ecommerce Shopping Cart Conversions


The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Simple, oft-overlooked tweaks can yield dramatic results. Consider a product page’s load time, for example.

Content Marketing Showcase Series # 3 The Eloqua Blog Tree

Ambal's Amusings

Name: Eloqua. Normal. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow.

Friday Wrap-up: This Week in B2B Marketing Tips


Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Link Building Tip: How to Do It the Smart Way SEO and keywords

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.