Fri.Jul 10, 2020

4 Questions to Help You Flesh Out an End-to-End ABM Program


We’ve been talking a lot about ABM orchestration , but this week let’s take a step back and think about what orchestration is really trying to accomplish. At the end of the day, if you’re using any orchestration technology you may have to create an end-to-end ABM program.

6 Examples of Content Marketing That Prove Its Effectiveness


We’ve all had those moments. Those bosses. The ones that let their uncertainty get in the way of doing something big, even despite the stats. At those times, you need to show them some examples that not only tell — but prove — its effectiveness.

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How to use LinkedIn when events are cancelled

Integrated B2B

This is the final blog post in a three-part series covering B2B marketing and LinkedIn. In this post, I take a look at how LinkedIn can be used for lead generation at any stage in the buyer journey in the case of events being cancelled.

How to use competitive pricing strategy to increase sales


Making data-based pricing decisions is now more important than ever. Covid-19 disrupted supply chains, slowed down production and distribution, and changed consumer behavior.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Marketing Can Help Companies Thrive in Challenging Economic Times


This article was originally published by MarketingProfs , May 18, 2020. Survive or Thrive? CEOs Must Invest Now in Marketing. When I was a teenager, a young friend who didn’t have his driver’s license “borrowed” his father’s car, taking it for a drive on the highway.

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Delivering Episode 23: Kisha Robinson on Non-Traditional Paths to Email Marketing and Giving Back


In this episode of Delivering, host Jason Rodriguez interviews Kisha Robinson—a Senior Email Marketing Associate at Udemy—about her self-taught path to professional email development and how her own experiences motivate her to work with and support women of color and underrepresented groups just entering the tech industry.

Best Sales Enablement Tools [According to the Experts]

SmartBug Media

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How do you ensure your sales team is equipped to close those deals? This is where sales enablement comes into play.

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Key Foundational Elements for Any Reporting Framework

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report.

The Bad News (and the Good) About 2020 [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Digital Transformation Of Sales: What Are You Doing About It?

Square 2 Marketing

Companies Are Being Forced To Rethink Sales, But Better Late Than Never. We’ve been asking clients for years to allow us to help them close the leads we helped them generate, and most of the time the response has been, “Don’t worry about that, we’ve got it.” Even when we knew they didn’t.

How Does OptinMonster Work (8 Benefits + 12 Case Studies)


Are you interested in using a lead generation software to grow your business? One of the most common questions we get from business owners and marketers just like you is, “How does OptinMonster work?

6 Tactics to Fire Up Your ABM Strategy


By its nature, account-based marketing (ABM) begins with an understanding of the business or businesses that match your sales success criteria and the members of the buying group that you need to target.

Driving for Work: Safety Requirements for Employers and Employees

Altitude Branding

Motor vehicle incidents represent one of the biggest risks employees are exposed to. To make matters worse, it’s a kind of risk that is taken daily, especially when it comes to professional drivers or those who need to drive around the country for work.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Integrations: The Newest Addition to Your Marketing Ops


Marketing isn't just about campaigns, content, and creativity. There's a whole lot of "getting things done" that needs to happen behind the scenes for campaigns to roll out on time and performance to scale. This is where marketing operations comes in.

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Is There Similarity Between Digital Marketing and Essay Writing?

Altitude Branding

Digital marketing can be described as the use of social media, the internet, search engines such as Google, and mobile devices as tools to reach potential customers.

Top 5 Marketing Ideas for Financial Professionals

FMG Suite

If you’re looking to grow your financial services business, it’s important to start with marketing fundamentals that will set you up for success. Digital marketing tools will help keep your firm’s brand relevant, reach new leads, and stay connected with current clients.

Lessons Learned: Buyer Persona Gone Wrong

Stevens & Tate

Before a company can establish a solid marketing plan , it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Steps to Get Started with ABM - Digitalzone Business Consulting


Account-based marketing ABM is all about harnessing marketing’s ability to land big deals, the key target accounts that your business has been

#2: Not all marketing is the same – 7 things every CEO should know about marketing


Many CEOs tell me about marketing companies that call them or email them to sell them automated nurture, or paid search, or SEO, or other services that they assure the CEO is what works.

Media Impact Report #15 | COVID-19 Pandemic Advertising Ecosystem Impact

R2C Group

To download Media Impact Report #15, Click Here. In this edition: Our agency’s POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront recap from our media team.

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How much can you save with the address validation?

Data Cleaning/CRM Appending

Imagine you going to visit someone and searching for the house in the area. When you think address search is done and you ring the bell, a door opens and you are greeted with a person with a questioning look, asking “Do we know you?”

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Alfresco Boosts Alfresco Cloud with New Policy and Procedures Solution

Technology Services Group

BOSTON, MA. July 9, 2020 – Alfresco Software, an open source, content services provider today announced the availability of Alfresco Policy and Procedures as a Service, a new Content Accelerator hosted in Alfresco Cloud.

6 Best Email Marketing Software for SMB [With Pricing & Features]


We live in an era in which marketers are becoming more and more technical, and with that comes the need to build a marketing tech stack (email marketing software included) that puts the business in autopilot mode.

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10 Ways to Change Your Trajectory Through Digital Transformation

The Mx Group

Digital Development

Three Agencies Standing for Social Justice — #StopHateforProfit


Back at the end of May, Facebook became a hot topic for public discourse after refusing to remove or identify factually incorrect and potentially dangerous posts around racism, violence and the upcoming fall election. Even in spite of the ongoing daily protests demanding justice for Black Lives Matter & George Floyd, the social media titan made it clear that it would not be an “arbiter of truth” or limit the reach or exposure of said posts.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.