Mon.Nov 26, 2012

The kid who wanted a door for Christmas

grow - Practical Marketing Solutions

In the spirit of the holiday season, I would like to tell you a little Christmas story. For the past three years, I’ve mentored a bright young boy named Elijah.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment?

Trending Sources

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that.

Why Your Email Subject Line Shouldn’t Be a Yes/No Question

The Point

If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that interest is to ask a Yes/No question.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Sales Mgmt: 4 Steps on How to Not Get Fired!

Your Sales Management Guru

Sales Mgmt.: 4 Steps on how not to get fired. On my flight to Seattle I was pondering what this week’s blog might contain; it occurred to me that in reflecting on the past year and looking forward towards 2013 a quick summary of a few basic actions sales leadership must take to succeed would be of value. Step One: Build an active recruiting plan.

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How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t.

Agile marketing and the need for speed


Photo credit: Wikipedia. Some of you know that my second book is called Do It Wrong Quickly , and this post is about the quickly part. Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things and see how they work.

2013's Top Three Priorities for Accounting Marketing


It’s that time of the year again – we have tweeted, connected, pinned, blogged, and vlogged our way through 2012 – and now it’s time to look at what’s on accounting marketers’ bucket lists for 2013!

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Pre-call Research Best Practices

Sales Intelligence View

Conducting pre-call research is a necessary part of every sales effort, and, in most cases, can cost an organization a lot of time and money. Ensure that your pre-call research isn’t a wasted effort with a few best practice tips. Define research goals.

Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Modern B2B Marketing

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention.