Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
MAY 2, 2020
30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks.