ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Heinz Marketing

MAY 2, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. For Salespeople, Trust Matters Most in Times of Crisis. A look at how important trust is when it comes to sales, especially during a time of crisis.

B2B Thought Leadership 77

B2B Thought Leadership CMO B2B Thought Leadership 77

accelerate agency

MAY 2, 2020

When it comes to social media you can either love it or hate it, but you certainly can’t ignore it. That’s especially true if you’re in business. Customers and clients expect businesses to have a social media presence. Social media marketing is a vital channel for many firms. Search Engine Optimisation (SEO) is just as crucial for companies. Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs).

Social Media 52

Social Media SEO Media SERP 52