Sat.May 02, 2020

Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more


30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks.

B2B Reads: COVID-19 Backstories, Pivots, and Lessons from the NFL

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. For Salespeople, Trust Matters Most in Times of Crisis. A look at how important trust is when it comes to sales, especially during a time of crisis. Thanks for your thoughts, Joanne Black.

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