Marketing Insider Group
JULY 15, 2020
We find ourselves in strange times. Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . However, trends have emerged out of this new normal that are helping marketers make sense of the changing times.
Oktopost
JULY 15, 2020
For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.
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Marketing Insider Group
JULY 15, 2020
If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. They have also been able to retain and engage their audiences through the use of virtual platforms.
KoMarketing Associates
JULY 15, 2020
As marketers look to resonate with customers and prospects, new research suggests that those who strive to improve the customer experience (CX) are seeing more positive results. Pointillist recently published its “2020 State of Customer Journey Management and CX Measurement” report, and statistics suggest that for most marketers (79%), a journey-based strategy is very or extremely important to their organization’s overall success.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
JULY 15, 2020
The DC superhero Deadpool has many superpowers, but his strangest one is completely unique—he is the only superhero aware of his comic book status. In one issue, when asked why he did something, he retorts, “Because this is my book.” In his movie, he calls a particularly cliched comeback from his nemesis “lazy writing.” Fans love it because Deadpool subverts expectations by being self-aware.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JULY 15, 2020
High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading → The post 6 Things to Improve Your Content Performance appeared first on Content Marketing Institute.
The Daily Egg
JULY 15, 2020
With more people working from home than ever before, video conferencing software has become necessary to run businesses effectively. Remote work is the future. But that doesn’t mean you can’t have face-to-face interactions with colleagues and employees. Video conferencing software makes this possible. For basic meetings to client presentations, team collaboration, and educational purposes, video […].
Sprout Social
JULY 15, 2020
In a span of just a few years, TikTok has seen massive growth in popularity and app usage. By April of 2020, it managed to reach 2 billion downloads worldwide. And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience.
Roketto
JULY 15, 2020
When we’re talking SaaS businesses, one simple word comes to mind pretty quickly: competition. The SaaS market has grown exponentially over the past few years, projected to reach nearly 160 billion this year , up from 63 billion in 2014. There are loads of SaaS companies out there in nearly every industry, competing for the attention of the public.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JULY 15, 2020
This week’s guest is Ginny Clarke, Director, Leadership Staffing at Google. Where do you want to work? What are you good at? Don’t leave it up to “available positions” or “finding the perfect job,” design your opportunities with wisdom from this brilliant staffing mind. The post Settle Smarter with Dana Look-Arimoto (Season 1, Episode 6) appeared first on Biznology.
Search Engine Journal
JULY 15, 2020
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here. The post Is YouTube About to Update Its Algorithm Again? via @gregjarboe appeared first on Search Engine Journal.
Varicent
JULY 15, 2020
5 Revenue Operations Conferences We Can Still Look Forward To In 2020 With the sudden change of life we’ve seen in 2020, we’re all getting used to new things, and near the top of that list is no more large group gatherings. For many companies that means working remotely in some capacity and minimizing in-person meetings – it also means no more conferences.
Bannersnack
JULY 15, 2020
Our everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones. What’s interesting about shapes is that they can make us feel a certain way. This means that you can use them to create graphic design materials that evoke particular emotions. A powerful communication strategy is all about […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Roketto
JULY 15, 2020
When we’re talking SaaS businesses, one simple word comes to mind pretty quickly: competition. The SaaS market has grown exponentially over the past few years, projected to reach nearly 160 billion this year , up from 63 billion in 2014. There are loads of SaaS companies out there in nearly every industry, competing for the attention of the public.
LeanData
JULY 15, 2020
We are excited to announce the 2nd Annual OpsStars Awards, presented by LeanData! The OpsStars Awards recognize strategic Operations professionals and their ground-breaking innovations to drive pipeline and propel their company forward. “Designed to be a natural extension of our OpsStars community and annual conference, the OpsStars Awards shine a light on the increasingly strategic role operations professionals play in driving revenue, and celebrate their ground-breaking innovations and impact
BOP Design
JULY 15, 2020
If you are looking to generate more inbound leads for your business, it’s a great time to get started with content marketing. Whatever your political beliefs, it’s clear that things are going to be uncertain for the near future, possibly the rest of 2020. However, attracting inbound website leads continues to be an effective way to acquire new clients, regardless of location.
Valasys
JULY 15, 2020
Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Pamela Wilson, Owner of Big Brand System has aptly summarized the process as follows: “As online content creators, we are officially becoming more like magazine publishers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JULY 15, 2020
We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. This pressure can feel even greater if you're already strapped with a leaner team. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale.
Launch Marketing
JULY 15, 2020
Email has done so much for communication by making our business and personal lives more efficient. It is also a great tool for B2B leaders to build their network and generate leads that may not be reachable by your marketing team. But as we get comfortable with technology and the distance that email can provide, it’s easy to forget that you’re talking to another human.
Optinmonster
JULY 15, 2020
Are you looking for the best lead generation tool to grow your business, but aren’t sure which one will do the best job? OptinMonster and ConvertKit are 2 popular marketing tools. And they both have features that get your business more leads and sales. But only one of these tools is designed to get you as many new leads as possible in less time.
SendGrid
JULY 15, 2020
Learn from Twilio's software engineering leaders what qualities you should look for when building out your email team. The post What Skills to Look for When Hiring Email Developers appeared first on SendGrid.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ConvertKit
JULY 15, 2020
Jump ahead. 3 types of polls you can use in Instagram Stories. 6 creative ways to use Instagram polls. How to do a poll on Instagram. Start growing your audience with Instagram Polls. I'll be honest. I'm not a big Instagram user. (I think my 51 followers would agree.). But even for me, it's hard to swipe past an Instagram Story poll without responding.
MarketMuse
JULY 15, 2020
You're job isn't to create A+ content that nobody reads. If you're not promoting your content, your only doing half the job. The post Content Marketing Insights With Steven Van Vessum appeared first on MarketMuse.
Smartyads
JULY 15, 2020
With ever-increasing competition, businesses from all verticals are stumbling upon obstacles on their way while they try to reach potential clients. Today it is not enough to simply create a useful product or service - one should also market it correctly. You can serve ads to thousands of people every.
Moz
JULY 15, 2020
Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Liaison
JULY 15, 2020
Qualifying Leads by Lifecycle Stage. Defining Marketing Qualified Lead, or MQL, can be a slippery process because companies, departments and individuals can have very different viewpoints as to what really makes a prospect and MQL. At Lead Liaison, we let Marketing and Sales define the stages together, so everyone owns and clearly understands what is taking place inside the sales funnel.
Moz
JULY 15, 2020
Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon.
Engagio
JULY 15, 2020
We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.
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