KoMarketing Associates
SEPTEMBER 11, 2018
It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges.
Act-On
SEPTEMBER 11, 2018
In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
SEPTEMBER 11, 2018
Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […].
KoMarketing Associates
SEPTEMBER 11, 2018
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. The majority (58 percent) said that their top priority is to convert leads into customers.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
SEPTEMBER 11, 2018
There were snake oil sellers in the wild west, phone calls claiming they were selling copies of Reader’s Digest, Nigerian princes emailing anybody they could for a chance at their fortune, and people pretending to be your friend on social media claiming they are in trouble in Mexico and needing some cash. Scammers, hustlers, tricksters, […]. The post Avoiding the Appearance of Evil: You Don’t Want to Look Like a Scam appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
SEPTEMBER 11, 2018
So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content. Perhaps you know […].
Act-On
SEPTEMBER 11, 2018
Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he says, "Rack the Shotgun.".
Adobe Experience Cloud Blog
SEPTEMBER 11, 2018
If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time.
Hubspot
SEPTEMBER 11, 2018
It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Only B2B
SEPTEMBER 11, 2018
How To Brand Yourself As Demand Generation Powerhouse Most businesses struggle to promote their brand effectively and create a consistently well performing lead generation funnel. But, can you survive. The post appeared first on ONLY B2B.
Kapost
SEPTEMBER 11, 2018
As I write this, I’m currently sitting in an airplane, clad in half business casual and half comfy clothes I carefully packed at the top of my carry-on to change. The post 6 Key Takeaways from Content Marketing World 2018 appeared first on Kapost Content Marketing Blog.
JotForm
SEPTEMBER 11, 2018
Since the late 1980s, scientists have been tracking a whale across the Pacific Ocean. It sings at a sonic frequency higher than any other species of whale: at 52 Hertz, just above the lowest note on a tuba. The whale calls out; no one answers. It’s been nicknamed the loneliest animal in the world.
Brandpoint
SEPTEMBER 11, 2018
At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. Despite the exciting moments and communal inside jokes, we learned A TON. With 10+ sessions to choose from on each breakout track, CMWorld feels like a Choose Your Own Adventure book. You can create your own experiences and everyone walks away with different ideas and impressions.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Fusion Marketing Partners
SEPTEMBER 11, 2018
Good customer management practices to protect your customer relationships Just like my teenage son can be completely lovable one second […].
The Mx Group
SEPTEMBER 11, 2018
As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. You also know you’ll have to prove that to stakeholders with less firsthand experience than you have — which is easier said than done. As you start creating and presenting your plans for next year (yes, it’s that time again!), I thought I’d inspire and arm you with 10 proof points that have helped me help others see the light.
JotForm
SEPTEMBER 11, 2018
Administrators, teachers, and parents all have to work together to create and maintain a healthy, productive learning environment for students. Good communication skills are a crucial part of creating an environment where everyone can thrive. But sometimes creating that communication bond is easi.
Emplifi
SEPTEMBER 11, 2018
We spoke with the “Queen of Facebook,” herself, Mari Smith. It was difficult to sit though because we actually couldn’t contain our excitement to speak with one of the world’s foremost experts on Facebook marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
SEPTEMBER 11, 2018
Experiencing virtual reality is like watching a TV show -- the quality of your TV has a huge impact on the quality of your viewing experience. You don’t want to watch an HD show on an old television set that’s been collecting dust in your basement since the beginning of the decade. You want to watch it on the newest LED flat screen TV. The same logic applies to virtual reality.
Strategic-IC
SEPTEMBER 11, 2018
Head of Inbound Sales, Fes, provides tips on how to use meetings calendars on your site, in chat, video and on social channels, to generate early-stage sales conversations. You can also view the full video here. Tips To Generate Early-Stage Sales Conversations With Meetings Apps, Chat and Video. Full Transcript. Hey guys, Fes here from Strategic IC, another quick video from me on actionable tips for B2B sales and marketing teams.
DemandBase
SEPTEMBER 11, 2018
In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions. I’m talking about big boosts in the meaty metrics like pipeline, closed business, ACV and funnel velocity.
MarketMuse
SEPTEMBER 11, 2018
Here are two common content optimization workflows along with three steps that most writers, editors and content marketers miss.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Madison Logic
SEPTEMBER 11, 2018
This article originally appeared on Martech Advisor. New York: Madison Logic, the account-based marketing (ABM) platform, today announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Steele will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo.
OutboundView
SEPTEMBER 11, 2018
B2B Sales Consulting. Are you mystified by the B2B sales process ? Maybe you’re having problems finding new opportunities. Maybe you’re trying to be more successful with the opportunities you already have. Maybe you need an overhaul of your entire sales process. Whatever challenge you’re facing, you might be considering B2B sales consulting. But what exactly do such consultants do?
PFL
SEPTEMBER 11, 2018
Storytelling has become integral to content marketing over the last decade, especially for B2C organizations.
Bluetext
SEPTEMBER 11, 2018
Acquia, the leading hosting and support company for Drupal open-source content management systems, has named Bluetext as a finalist in its 2018 awards for best digital marketing firms and website design. Acquia chose Bluetext for its work with Mindtree.com, one of the global leaders in digital transformation and technology services. Bluetext created a revitalized digital brand, a new website user experience, and a state-of-the-art Drupal content management platform for Mindtree.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Expert insights. Personalized for you.
147 
Let's personalize your content