Sat.Jun 04, 2022

article thumbnail

B2B Reads: One-on-One Listening, Uncompromised Work Culture, & the Subscription Economy

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Common Marketing Mistakes You Need to Look Out For. A strong marketing strategy is one of the key components of building a successful company.

article thumbnail

[Book Review] "The Context Marketing Revolution"

B2B Marketing Directions

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. What we do, how we do it, and who does it were transformed forever." (Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). According to Sweezey, June 24, 2009 was the day when ". private individuals - not brands, not businesses or traditional media outlets - became the largest produc